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Women are not only breaking through the glass ceiling but also reshaping the entire structure of entrepreneurship. Women Beyond the Table (WBTT) is beyond a network, it is a community dedicated to accelerating professional success and personal growth. Meet Beyond the Table Podcast our hosts, Tammy Cohen, and Caryn Baruch.
In this episode, our guest, Debbie Oster Cofounder & CMO of Entrepreneur’s Edge marketing firm, breaks down the difference between a marketing strategy and a marketing plan for small businesses. She highlights the importance of having both to avoid ineffective marketing efforts and emphasizes the need for a strong online presence, especially for local businesses. Topics discussedin this episode include:
● [00:20] Meet our guest today Debbie Oster
● [02:33] Debbie’s journey to becoming a business owner
● [04:00] Debbie’s view of marketing
● [06:06] Creating all of the components of the marketing strategy
● [07:59] Collaboration in marketing
● [09:00] online presence audit
● [12:05] The importance of being found in local searches
● [14:00] Strategies for businesses to beat out their local competition
● [18:00] Debbie’s, motorcycle collective: The Litas
● [25:29] The Litas’ partnership to give back
● [26:59] Debbie’s message to younge rself
● [30:00] Connect with Debbie Oster
Debbie Oster brings over twelve years of marketing expertise to the table. As the owner of Entrepreneur's Edge, Debbie has served as a Fractional Chief Marketing Officer for multiple clients, navigating a broad spectrum of marketing environments from traditional to digital, brand management and public relations. Her hands-on experience and leadership have benefited a range of businesses, from startups to companies generating up to $300 million in revenue. Debbie’s dynamic approach and extensive background make her a vital asset to any business looking to enhance its marketing strategies and drive substantial growth.
Connect With Debbie
● LinkedIn - Debbie Oster: https://www.linkedin.com/in/deborah-oster/
● LinkedIn - Entrepreneur’s Edge: https://www.linkedin.com/company/entrepreneurs-edge
● Instagram - https://www.instagram.com/entrepreneurs.edge.biz/
● Facebook - https://www.facebook.com/entrepreneurs.edge.biz
● Website URL: https://www.entrepreneursedge.biz/
Podcast Website: https://www.womenbeyondthetable.com/copy-of-podcasts
Contact Us: https://www.womenbeyondthetable.com/contact-4
Email: [email protected]
Social: LinkedIn | Instagram | Facebook
Subscribe, rate and leave a review.
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By Tammy CohenSend us a text
Women are not only breaking through the glass ceiling but also reshaping the entire structure of entrepreneurship. Women Beyond the Table (WBTT) is beyond a network, it is a community dedicated to accelerating professional success and personal growth. Meet Beyond the Table Podcast our hosts, Tammy Cohen, and Caryn Baruch.
In this episode, our guest, Debbie Oster Cofounder & CMO of Entrepreneur’s Edge marketing firm, breaks down the difference between a marketing strategy and a marketing plan for small businesses. She highlights the importance of having both to avoid ineffective marketing efforts and emphasizes the need for a strong online presence, especially for local businesses. Topics discussedin this episode include:
● [00:20] Meet our guest today Debbie Oster
● [02:33] Debbie’s journey to becoming a business owner
● [04:00] Debbie’s view of marketing
● [06:06] Creating all of the components of the marketing strategy
● [07:59] Collaboration in marketing
● [09:00] online presence audit
● [12:05] The importance of being found in local searches
● [14:00] Strategies for businesses to beat out their local competition
● [18:00] Debbie’s, motorcycle collective: The Litas
● [25:29] The Litas’ partnership to give back
● [26:59] Debbie’s message to younge rself
● [30:00] Connect with Debbie Oster
Debbie Oster brings over twelve years of marketing expertise to the table. As the owner of Entrepreneur's Edge, Debbie has served as a Fractional Chief Marketing Officer for multiple clients, navigating a broad spectrum of marketing environments from traditional to digital, brand management and public relations. Her hands-on experience and leadership have benefited a range of businesses, from startups to companies generating up to $300 million in revenue. Debbie’s dynamic approach and extensive background make her a vital asset to any business looking to enhance its marketing strategies and drive substantial growth.
Connect With Debbie
● LinkedIn - Debbie Oster: https://www.linkedin.com/in/deborah-oster/
● LinkedIn - Entrepreneur’s Edge: https://www.linkedin.com/company/entrepreneurs-edge
● Instagram - https://www.instagram.com/entrepreneurs.edge.biz/
● Facebook - https://www.facebook.com/entrepreneurs.edge.biz
● Website URL: https://www.entrepreneursedge.biz/
Podcast Website: https://www.womenbeyondthetable.com/copy-of-podcasts
Contact Us: https://www.womenbeyondthetable.com/contact-4
Email: [email protected]
Social: LinkedIn | Instagram | Facebook
Subscribe, rate and leave a review.