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Women are not only breaking through the glass ceiling but also reshaping the entire structure of entrepreneurship. Women Beyond the Table (WBTT) is beyond a network, it is a community dedicated to accelerating professional success and personal growth. Meet Beyond the Table Podcast our hosts, Tammy Cohen, and Caryn Baruch.
In this episode, our guest, Debbie Oster Cofounder & CMO of Entrepreneur’s Edge marketing firm, breaks down the difference between a marketing strategy and a marketing plan for small businesses. She highlights the importance of having both to avoid ineffective marketing efforts and emphasizes the need for a strong online presence, especially for local businesses. Topics discussedin this episode include:
● [00:20] Meet our guest today Debbie Oster
● [02:33] Debbie’s journey to becoming a business owner
● [04:00] Debbie’s view of marketing
● [06:06] Creating all of the components of the marketing strategy
● [07:59] Collaboration in marketing
● [09:00] online presence audit
● [12:05] The importance of being found in local searches
● [14:00] Strategies for businesses to beat out their local competition
● [18:00] Debbie’s, motorcycle collective: The Litas
● [25:29] The Litas’ partnership to give back
● [26:59] Debbie’s message to younge rself
● [30:00] Connect with Debbie Oster
Debbie Oster brings over twelve years of marketing expertise to the table. As the owner of Entrepreneur's Edge, Debbie has served as a Fractional Chief Marketing Officer for multiple clients, navigating a broad spectrum of marketing environments from traditional to digital, brand management and public relations. Her hands-on experience and leadership have benefited a range of businesses, from startups to companies generating up to $300 million in revenue. Debbie’s dynamic approach and extensive background make her a vital asset to any business looking to enhance its marketing strategies and drive substantial growth.
Connect With Debbie
● LinkedIn - Debbie Oster: https://www.linkedin.com/in/deborah-oster/
● LinkedIn - Entrepreneur’s Edge: https://www.linkedin.com/company/entrepreneurs-edge
● Instagram - https://www.instagram.com/entrepreneurs.edge.biz/
● Facebook - https://www.facebook.com/entrepreneurs.edge.biz
● Website URL: https://www.entrepreneursedge.biz/
Podcast Websites: https://tammyjcohen.com/podcast/
https://www.megkingconsulting.com/podcast
Email: womenbeyondthetable[email protected]
Social: LinkedIn | Instagram
Subscribe, rate and leave a review.
View all episodes
By Tammy CohenSend us Fan Mail
Women are not only breaking through the glass ceiling but also reshaping the entire structure of entrepreneurship. Women Beyond the Table (WBTT) is beyond a network, it is a community dedicated to accelerating professional success and personal growth. Meet Beyond the Table Podcast our hosts, Tammy Cohen, and Caryn Baruch.
In this episode, our guest, Debbie Oster Cofounder & CMO of Entrepreneur’s Edge marketing firm, breaks down the difference between a marketing strategy and a marketing plan for small businesses. She highlights the importance of having both to avoid ineffective marketing efforts and emphasizes the need for a strong online presence, especially for local businesses. Topics discussedin this episode include:
● [00:20] Meet our guest today Debbie Oster
● [02:33] Debbie’s journey to becoming a business owner
● [04:00] Debbie’s view of marketing
● [06:06] Creating all of the components of the marketing strategy
● [07:59] Collaboration in marketing
● [09:00] online presence audit
● [12:05] The importance of being found in local searches
● [14:00] Strategies for businesses to beat out their local competition
● [18:00] Debbie’s, motorcycle collective: The Litas
● [25:29] The Litas’ partnership to give back
● [26:59] Debbie’s message to younge rself
● [30:00] Connect with Debbie Oster
Debbie Oster brings over twelve years of marketing expertise to the table. As the owner of Entrepreneur's Edge, Debbie has served as a Fractional Chief Marketing Officer for multiple clients, navigating a broad spectrum of marketing environments from traditional to digital, brand management and public relations. Her hands-on experience and leadership have benefited a range of businesses, from startups to companies generating up to $300 million in revenue. Debbie’s dynamic approach and extensive background make her a vital asset to any business looking to enhance its marketing strategies and drive substantial growth.
Connect With Debbie
● LinkedIn - Debbie Oster: https://www.linkedin.com/in/deborah-oster/
● LinkedIn - Entrepreneur’s Edge: https://www.linkedin.com/company/entrepreneurs-edge
● Instagram - https://www.instagram.com/entrepreneurs.edge.biz/
● Facebook - https://www.facebook.com/entrepreneurs.edge.biz
● Website URL: https://www.entrepreneursedge.biz/
Podcast Websites: https://tammyjcohen.com/podcast/
https://www.megkingconsulting.com/podcast
Email: womenbeyondthetable[email protected]
Social: LinkedIn | Instagram
Subscribe, rate and leave a review.