Shiv Narayanan, the founder and CEO of How to SaaS, stops by our B2B Founder Stories podcast to describe how he built the fully self-funded company in 2019 (and it’s now at about $3.5 million in revenue). He also identifies what mistakes he sees B2B SaaS marketers making, explains why hiring more salespeople isn’t always necessary to boost sales, and points out what trends are working now.