Our guest on the eighteenth episode of our podcast is a big one: Chris Walker of Refine Labs, who has a compelling perspective on lead attribution and a holistic approach to marketing. In this episode, he describes how his side hustles outgrew his day job, leading him to start Refine Labs and experience amazing growth. Chris shares some of the specific things Refine Labs does better than the traditional marketing agency, including their approach to revenue research and development, dark social, and more.