Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

It’s frustrating when I see people complain about the ups and downs of being a business owner. It’s human nature to whine. But the harsh truth is… if it were easy, everyone would to it.

I talk to a lot of people who are struggling with their business. They feel stuck. They feel like they can’t move forward. Here’s what I tell them.

Stop sealing features and benefits. No one cares. Sell the outcome your client wants.

I may have minored in economics in college. But you don’t need a degree in economics to understand the fundamentals of “economics for experts”.

This is what a client recently said to me. I think he’s right. But he’s also missing the point a little bit.

There are 5 signs that you’re working with the wrong clients.

There comes a point in any work or project where you hit a wall, or what Seth Godin calls “the dip”. It’s a tough spot to be in but this what separates professionals and amateurs. Professionals push through the dip.

One of the qualities I’ve noticed that successful people possess is that they’re always learning. I’ve been thinking about that recently because I need to develop a better learning routine.

I was on a coaching call with a new client and he told me he would keep doing the work he’s doing for free if he had to. He wasn’t joking.