Guest Profile: Casey RichardsonCasey Richardson is a Partner & Co-Founder at Craft Agency Group, a white label agency specializing in lead generation Facebook Ads. Focusing on niche agencies working with local service providers, Craft fills a gap in the white label marketplace - offering Facebook Ads at the highest level possible. Casey is known for his data-driven approach and expertise in testing and optimization, making him one of the most sought after strategists in the industry.Casey’s dedication to the agency community runs deep, and in addition to being a trusted service provider for some of the fastest-growing agencies in the country, he is also a coach, consultant, and speaker.Other Notes/Links:To learn more about Casey Richardson visit:Craft Agencypssst.... want to be a guest on the show?Listen to other episodes

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TranscriptWill Hanke – WTMP (00:00)All right, hey everyone, Welcome to another episode of Marketing Panes, the podcast where we talk with real window treatment and awning service providers or business owners about their successes and struggles related to marketing their business.Today we’ve got a great service provider who’s also been a friend of mine for a while and does some really great things. And I’m very excited to have him on today. So Casey Richardson is a partner and co -founder at Craft Agency Group and Ad School, specializing in lead generation from Facebook ads. Focusing on niche agencies working with local service providers.Kraft fills a gap in the white label marketplace, offering Facebook ads at the highest level possible. Casey is known for a data -driven approach and expertise in testing and optimization, making him one of the most sought after strategists in the industry. I’m lucky enough to have him on my podcast today. So Casey, how are you?Casey (01:01)Man, I’m doing great. What an intro. Thank you, Will. Appreciate it, man. Happy to be here. Happy to add value however I can.Will Hanke – WTMP (01:03)HahahaYeah, so I’m so very excited about Facebook ads. I know you’re doing some fantastic things over there. So for the listeners, I want to get in a little bit to obviously how they can use Facebook ads for their business. You know how you set things up. You know, we’ll kind of get through some different things. But before we get into all of that, why don’t you give me a little bit of background? Give me the story of how you got into the digital marketing world in the first place.Casey (01:39)Sure, yeah, man. You know, I was a creative freelancer for 10 years. So I was always doing something in small business, you know, typically around graphic design, photography, video, something in that kind of world. And, you know, one of my more recent ventures, I guess, that kind of like tipped everything over into marketing is I ran a video production business and that agency was actually the first business that I built up to a million dollars a year. Andthat one of the things that we came across in that process was like, okay, we film these great videos. Now what does the client do with them? And how do they actually maximize that investment? And we kind of started going into, well, let’s turn these videos into ads and make it more of like commercial campaigns and digital advertising for these businesses. And that kind of really opened my eyes to what digital advertising can do for a local business. And then,COVID came around. essentially the entire business evaporated overnight. Video production is probably one of the most, like one of the industries that was hit almost as hard as restaurants. There was no production that was happening in person at all during that time. And essentially my entire client base just completely went away. So I did have a couple of clients that I was still managing ads for andthat was kind of the start of, maybe I could turn this into an agency.