Guest Profile: Kelsey StuartKelsey is a second-generation window covering professional with personal experience for nearly 20 years, both in the field as well as in franchise leadership. As the CEO of Bloomin' Blinds, Kelsey is passionate about the strategic growth and scaling of each franchise business and creating a culture of raving fans. Kelsey leads the corporate franchise team as the example, rather than the exception, and takes pride in a team that interacts like family.Other Notes/Links:To learn more about Kelsey Stuart visit: Bloomin' Blindspssst.... want to be a guest on the show?Listen to other episodes

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Transcript[0:00] Welcome to episode 32 of marketing pains.[0:01] My name is Will Hanke.[0:03] This is the podcast where we talked with window treatment and Awning experts service providers business owners about their successes their struggles related to marketing their business today.[0:15] I’ve got an exciting guest that I’ve known for quite a while Kelsey Stewart from Bloomin’ Blinds Kelsey.[0:21] Welcome to the show.[0:22] Thanks.[0:23] Well, I really appreciate you having me on kind of pretty excited about.[0:26] Yeah excited to have you here.[0:28] We’ve we’ve been working Together in a couple different ways for a while and excited to have you on to kind of bring in something we’ve never done before which is talk to somebody who offers a franchise model for the window treatment industry.[0:44] So a little bit different.[0:44] I’m excited to get your insights since you have insights across, you know, a bunch of different dealers a bunch of different locations and you know, just kind of learn more about how your system works what you guys offer the benefits of doing so and those kinds of things So let’s get started.[1:04] Give me the two-minute elevator pitch about Bloomin’ Blinds.[1:10] Well, so I mean we’re a full-service window treatment company.[1:13] So we’re much like your audience or much like most window covering companies that you would, you know, normally interact with or people that we know in the industry.[1:22] So we were offer the full spectrum of products.[1:26] We do a little bit on the outdoor with the exteriors part of our differentiation or value proposition in the space is we actually like repairs.[1:36] I know that’s a bit different than most would look at the window covering World, but that’s how we grew up.[1:42] We actually as a family business before we franchised we fixed and cleaned blinds before three years before we ever sold a single one.[1:51] Okay, so we choose we just kind of grew up on the maintenance side of things.[1:54] So that makes sense to us.[1:57] Of course.[1:58] The money is made in the sales like we all know that but sure there are some benefits that I enjoy out of the repairs.[2:04] It’s just kind of fun and feels good.[2:07] As a franchise model, we’re a small family business that got to a pretty good-sized family business and then learned that we wanted to expand and grow.[2:21] In different ways than just more stores more locations more cities and we’re a family unit.[2:27] We didn’t want to break up the family unit by sending one to Kansas City and one to Oklahoma City.[2:32] And so we took the path of franchising and teaching other people how to work within the window covering space and then providing a system to support them and help them along the way.[2:43] Yeah.[2:45] I like how you guys embrace the whole family thing to I know that you’re Your annual or somewhat annual meeting is called the family family reunions, right family renewed.[2:55] Yeah, it’s not an annual conference.[2:56] It’s a family reunions.[2:58] That’s awesome.[2:59] I like that.[3:00] So tell me about your role In Bloomin’ Blinds right now.[3:04] Well over the 21 years.[3:05] I’ve been here it’s evolved.[3:08] So my mom started it and I was you know a year after s...