Guest Profile: Sandra VanSickle​Sandra VanSickle is a respected figure in the window coverings industry, known for her extensive expertise spanning over three decades in custom window treatments. She owns and operates Sew What's New, LLC, a prominent wholesale studio and training center based in Apex, NC. Sandra excels in creating high-quality window treatments and shares her wealth of knowledge through online courses, hands-on workshops, articles, and speaking engagements.In addition to her studio work, Sandra co-owns the Craft Your Creative Life Retreat, a unique event that blends sewing skills, business strategy, and wellness for industry professionals. She also serves as Director of IWCE's Artisan Atelier, where she organizes and facilitates two days of training sessions in the exhibit hall, helping attendees enhance their skills and stay ahead of industry trends. Sandra also produces the "Live With Sandra V" show, where she offers training and insights to a broader audience.Sandra's dedication to education and leadership continues to inspire and shape the window coverings community.Other Notes/Links:To learn more about Sandra Vansickle visit:Sandravansickle.compssst.... want to be a guest on the show?Listen to other episodes

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TranscriptWill Hanke – WTMP (00:00)All right. Hey, everyone. Welcome to another episode of Marketing Panes. My name is Will Hanke. This is the go -to podcast for window treatment and awning business marketing. Each month, we bring you insights from industry experts and fellow business owners sharing tips, tools and strategies to boost your online presence and drive growth. My guest today is Sandra Van Sickle. She’s a respected figure in the window coverings industry.known for her extensive expertise spanning over three decades in custom window treatments. She owns and operates So What’s New, LLC, I love that, a prominent wholesale studio and training center based in Apex, North Carolina. Sandra excels in creating high quality window treatments and shares her wealth of knowledge through online courses, hands -on workshops, articles, and speaking engagements. Sandra, you’re quite busy.In addition to her studio work, Sandra co -owns the Craft Your Creative Life Retreat, a unique event that blends sewing skills, business strategy, and wellness for industry professionals. She also serves as director of IWCE’s Artisan Atelier, where she organizes and facilitates two days of training sessions on the exhibit hall, helping attendees enhance their skills and stay ahead of industry trends.If you’ve ever been to IWCE, they’re right in the middle and they’re always busy. Sandra also produces the Live with Sandra V show where she offers training and insights to a broader audience. Sandra’s dedication to education and leadership continues to inspire and shape the window coverings community. Sandra, thank you so much for being on today.Sandra VanSickle (01:45)It’s great to be here. Thanks for having me.Will Hanke – WTMP (01:47)Yeah. So I’ve seen you many times at, like I said, at IWCE. There’s always a busy little section there and people learning stuff. And I love all the different things that you teach. Tell me a little bit about your background. And I know that you kind of transitioned from corporate America to running a successful custom draperySandra VanSickle (02:06)Yes, again, well, thank you for having me here. It’s really exciting. I’m usually the one doing the interviews and like you, I said, where is Will? I need to meet him in person. So it’s wonderful. But yes, first let me start off real quick by saying that sewing has always been a true passion of mine. I started at the age of five. I have a grandmother who was a master seamstress and I bucked the crap out of her until she taught me how to sew. And that’s all it took. Off I went.Will Hanke – WTMP (02:16)yeah.