"HOLY SH&%!" is what Suzy Batiz, the founder of Poo~Pourri and supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking. Transformation is the common thread that runs throughout Suzy's life and her companies, whether she's transforming literal crap into a pleasant-smelling experience with Poo~Pourri or people's lives with her growing personal brand. Suzy is a revolutionary explorer of infinite potential in the playground of life who loves to inspire others and bring them along for the ride.

Today I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on YouTube.

Shady Rays has been killing it.

And it's future is so bright, you might need sunglasses for this episode...

The good news is, Shady Rays has all the sunglasses and snow goggles you might need.

Founder Chris Ratterman, takes us through the journey from humble beginnings to tens of millions in sales.

He talks about experiencing what I like to call "escape velocity" with his brand, being able to truly market themsevles in multiple channels for brand awareness on a mix of Meta, Tik Tok, YouTube and Television.

Welcome back to Marketing People Love for Season 2! My name is Jacques Spitzer, and we're happy you're here; because you're going to be learning from one of the best in the game today.

Today we have Mr. Matthew Bertoli, with Lomi, and they are selling a somewhat luxury product, a $500 product that is turning trash into joy. We're going to unpack what he's learned in taking their $500 product to millions and millions of sales, but also, we're going to talk about how you can't be building a brand on UGC.

We're talking about LVMH, which is one of the most valuable brands or companies in the entire world and what we can learn about marketing from them. We're going to dive into YouTube and television and math thoughts on how they can use them and track them in their marketing funnel. And we're going to explore the idea of if you don't write, then you don't think deeply.

So let's start by thinking deeply with Matt and Lomi.

There is an old adage that if you have a Coke machine and you put a Pepsi vending machine by it, instead of sharing sales, they will actually both do more - the psychological thought process is people ask themselves "which do I want" not "do I want one"... so is "competition" actually... bad?

I am coming to learn that it's not good for us when others fail. It hurts the entire perception of the category.

This is me exploring what it looks like to be focused on winning more than seeing others lose, because you are either spending energy copying or innovating.

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair, the co-founder of Laundry Sauce for part 2 of our chat.

He is doing away with detergent, introducing to the world The Sauce. They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.

And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts and see this early success and something that took them two years to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode, you will literally walk away with nuggets that could change the course of your life.

That's a big statement. But let's get into it. Let's get saucy. Ian, welcome to the show.

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair, the co-founder of Laundry Sauce. He is doing away with detergent, introducing to the world The Sauce. They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.

And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts and see this early success and something that took them two years to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode, you will literally walk away with nuggets that could change the course of your life.

That's a big statement. But let's get into it. Let's get saucy. Ian, welcome to the show.

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I'm your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are.

I loved his perspective on the second purchase being the most important for any brand, how his unique company culture drives their success – and how he views marketing and licensing deals-in a moment where they don't HAVE to do anything different to succeed…but are looking to grow and give back to the world.

Grab your drink container, and sip something you enjoy while you listen, Mike, welcome to MPL.

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I'm your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are.

I loved his perspective on the second purchase being the most important for any brand, how his unique company culture drives their success – and how he views marketing and licensing deals-in a moment where they don't HAVE to do anything different to succeed…but are looking to grow and give back to the world.

Grab your drink container, and sip something you enjoy while you listen, Mike, welcome to MPL.

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years?

Welcome back to Marketing People Love! I'm your host Jacques Spitzer, and coming back for part 2 today I have my friend Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic…

But also, without another key ingredient for most green brands…

Shame.

From plastic surprise eggs to laundry and now the dishwasher,

He breaks down the journey,

Ryan, welcome to marketing people love.