This episode is all about one of the most important parts of your business - customers, and your employees who support them. If you don't have a strategy for your customer experience team yet this episode is for you!    Topics covered:

• Training your Customer Experience team
• Making your first CX hire
• Using chat in CX and chatbots
• Live Shopping and video shopping

Join the conversation:  

https://www.instagram.com/marketingpillowtalk/

Connect with Lily: https://www.linkedin.com/in/lily-ackerly/

Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/

Join us for a lively discussion with special guest Sarah Grosz as we dive into the world of influencer marketing. Discover the types, benefits, and pitfalls, and gain expert tips on engaging influencers, negotiating contracts, and measuring success. Whether you are a small business or a curious marketer, this episode is packed with valuable insights to elevate your influencer strategy. Tune in now!

Join the conversation:  

https://www.instagram.com/marketingpillowtalk/

Connect with Lily: https://www.linkedin.com/in/lily-ackerly/

Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/

Connect with Sarah Grosz: https://www.linkedin.com/in/sarahgrosz/

Tools Mentioned in this episode:

Archive: 

MailShake:

Shopify Collabs:

Enquire Post Purcahse Survey

Creator.co

 

 

 

 

 

 

 

Dive into the heart and soul of customer marketing strategies with Lily and Teri. This episode covers the current landscape of customer experience. We spotlight a few brands that are going above and beyond to give you ideas on how you can better serve your people. We also share some examples of customer experience fails to learn from.   Join the conversation and start your strategy to build a highly valuable customer journey in your business.

Join the conversation:  

https://www.instagram.com/marketingpillowtalk/

Connect with Lily: https://www.linkedin.com/in/lily-ackerly/

Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/

 

It’s never too late to start planning and optimizing your business (and life!) for success.

This episode is for the folks who already threw their 2024 plan out the window or who never had a plan in the first place.

If you struggle with planning this episode will help you lay a simple foundation you can actually stick to, whether you're looking to test creative angles on Meta, clean up your email list, or explore new channels like TikTok, the key is to start small, gather data, and use that information to refine and optimize your strategies.

Join the conversation:  

https://www.instagram.com/marketingpillowtalk/

Connect with Lily: https://www.linkedin.com/in/lily-ackerly/

Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/

In this episode, Teri & Lily chat with Jay Sennet, an email marketing deliverability expert, about the policy changes hitting Gmail and Yahoo on February 1. If you're a small biz owner dragging your feet on these updates, this is your wake-up call. You will learn why email deliverability matters so much, what changes are heading our way, and we’ll give you the checklist to make the updates required. So, buckle up, grab your pen to copy this checklist, and let's get this done together.

• Register for Google Postmaster to track spam & keep complaints low
• Set up one-click unsubscribe
• Set up a branded sending domain
• Set up your DMARC policy

Join the conversation: https://www.instagram.com/marketingpillowtalk/

Connect with Lily: https://www.linkedin.com/in/lily-ackerly/

Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/

We dive headfirst into 2024! Lily and Teri discuss their deepest fears, exciting predictions, and groundbreaking ideas for thinking outside the box regarding marketing. Get ready to uncover the latest trends and innovations in e-commerce marketing as they navigate the marketing landscape of the future.

Whether you're a seasoned marketer or just curious about the direction of the industry, this episode is your ticket to staying ahead of the curve. Join us for some marketing inspiration and a glimpse into what 2024 has in store on Marketing Pillow Talk!

Join the conversation: https://www.instagram.com/marketingpillowtalk/

Connect with Lily: https://www.linkedin.com/in/lily-ackerly/

Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/

     

The first Marketing Pillow Talk episode! Meet Lily & Teri, discover what drives these two marketing mavens and how they've overcome challenges in their exciting careers! They'll spill the beans on their digital marketing and e-commerce journeys, even sharing one of their worst career moments. Marketing Pillow Talk is all about real talk in the world of digital / e-Commerce marketing, and you're invited to join the conversation.

Join the conversation: https://www.instagram.com/marketingpillowtalk/

Connect with Lily: https://www.linkedin.com/in/lily-ackerly/

Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/