Most Canadian small business owners don’t need a more complicated marketing system — you need a clearer way to plan it.

In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll breaks down how to build an annual marketing plan that fits your business stage and creates real stability in 2026.

You’ll learn:

• Why annual planning matters more than individual tactics

• How your stage of business development shapes your marketing priorities

• A simple 3-step process to build a clear, usable plan

• Why internal marketing capacity is the real driver of long-term success

• What most business owners misunderstand about planning vs. systemizing

• How to think about marketing as part of your business operations — not an add-on

This episode gives independent business owners, small businesses, and micro-businesses a practical way to move into 2026 with clarity, structure, and confidence.

Next steps:

👉 Join the CO’ Marketing newsletter for weekly strategy insights for Canadian small businesses

💬 Book a 90-Minute 2026 Marketing Focus Consultation to clarify your priorities and set a clear plan for the year ahead.