Most small business owners don’t need perfect marketing — you just need to start.

In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll explains why marketing is a process, not a product, and how taking small, consistent action builds confidence and results.

You’ll learn:

•Why marketing skill only develops through motion — not planning

• How even pros build testing and iteration into every strategy

• Three simple actions to use this holiday season.

Next steps:

👉 Join the CO’ Marketing newsletter for weekly strategy insights for Canadian small businesses

Most Canadian small business owners don’t need more marketing ideas. You need a better way to manage them.

In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll walks through the four-part sequence that brings clarity, rhythm, and measurable results to your marketing work in 2026.

You’ll learn:

• Why marketing belongs inside your business, not outside of it

•The four stages that structure every effective project: Strategy, Plan, Execute, Systemize

• Why most businesses systemize too soon — and how to know when you’re ready

• How this approach helps small businesses stay steady through changing markets

Next steps:

👉 Join the CO’ Marketing Newsletter for weekly updates on Made for Canada episodes, and ways to work together .

💬 Book a 90-Minute 2026 Marketing Focus Consultation to clarify your priorities and set a clear plan for the year ahead.

Wrap up the 2026 Marketing Flywheel series and learn how depth helps independent businesses retain demand, build loyalty, and create long-term stability.

In this episode of Made for Canada, Cheyanne O’Driscoll — Canadian small business marketing consultant — closes the Build Your 2026 Marketing Flywheel series with the final piece: Depth.

After exploring Differentiation (attract demand) and Diversification (capture demand), this conversation focuses on what comes next .

How to retain the demand you’ve already earned.

Cheyanne explains why client and customer acquisition is the most expensive kind of marketing, and how retention systems are what keep your business stable when conditions change.

You’ll learn:

– Why retention is the most cost-effective growth strategy

– The difference between transactional marketing and relational marketing

– How to build depth into your customer relationships and offers

– What systems help sustain trust, repeat sales, and referrals

It’s a straightforward look at how independent businesses can move beyond one-time transactions and start building depth, the kind of marketing that compounds.

_____________

Complete the Marketing Flywheel Builder to identify your key opportunities and start designing a system that creates sustainable momentum for 2026.

👉⁠ Start Now

Continue the 2026 Marketing Flywheel series and learn how diversification helps independent businesses capture demand and convert attention into revenue.

In this episode of Made for Canada, Cheyanne O’Driscoll —  Canadian small business marketing consultant — moves into the second part of the 2026 Marketing Flywheel: Diversification.

Last episode focused on Differentiation . How to attract demand by showing up clearly and consistently in a value-conscious market.

This episode builds on that foundation to explore what happens next: how to capture that demand once it’s been attracted.

You’ll learn:

– The difference between attracting attention and capturing demand

– How to design offers that meet buyers at different readiness levels

– Why channel variety supports consistency and cash flow

– What diversification looks like for small and independent businesses in 2026

It’s a practical look at how to turn your marketing from reactive to reliable, by structuring your system to convert interest into income.

_____________

Complete the Marketing Flywheel Builder to identify your key opportunities and start designing a system that creates sustainable momentum for 2026.

👉⁠ Start Now

Kick off the 2026 Marketing Flywheel series and learn how differentiation attracts real demand in a flat, value-conscious market.

In this episode of Made for Canada, Cheyanne O’Driscoll — Canadian small business marketing consultant— kicks off a new three-part series on how to build your 2026 Marketing Flywheel.

Cheyanne breaks down what’s happening in today’s market. 

Why conditions feel different.

What’s driving slower buyer decisions.

And how independent businesses can adapt by focusing on differentiation.

This first part of the series looks at how to attract demand by getting clear about what you stand for, and how your business fits into a changing economy.

It’s a practical, data-aware look at what it takes to stay visible and relevant in 2026.

You’ll learn:

– Why differentiation is the foundation of marketing momentum in 2026

– The difference between standing out and staying relevant– How market saturation is changing what “competitive advantage” really means

– What small businesses can do now to attract steady, qualified demand

_____________

Complete the Marketing Flywheel Builder to identify your key opportunities and start designing a system that creates sustainable momentum for 2026.

👉 Start Now

Holiday marketing for Canadian small businesses — strategies to capture Q4 spending, show up early, and compete during Black Friday and beyond.

The holiday season is Canada’s biggest buying period — but it’s also the most competitive.

In this episode, Cheyanne O’Driscoll explains how small business owners can show up early and confidently to capture their share of the billions being spent across the country.

You’ll learn:
🎯 How Q4 consumer spending patterns actually work
🎯 Why early visibility beats last-minute promotions
🎯 The difference between noise and relevance in seasonal marketing
🎯 What actions you can take this week to increase sales

This is your opportunity to build momentum, stay visible, and turn the holiday rush into steady revenue.

➡️ Join the next Content Lab

➡️ Get on my Email List

Email List Sign Up:

In this episode of Made for Canada, Cheyanne O’Driscoll, Canadian small-business strategist and marketing consultant, explains why market fit is the foundation under every successful business — and why it matters more than ever in today’s value-conscious economy.

With discretionary spending down and buyers becoming more selective, many small business owners are feeling the slowdown.

Cheyanne breaks down what’s really happening, why “accidental” market fit is rare in this economy, and how to create it intentionally using her 3E Framework for independent businesses.

You’ll learn:

• 🔍 What “market fit” actually means — and how to recognize when your business has it.

• 💡 How to adapt your offers to today’s value-conscious economy so customers keep buying.

• 🧩 How to use the 3E Framework to simplify market fit for your independent business.

Cheyanne shares real-world examples — including a new local thrift store that nailed its market fit with a clear price promise — and explains how Everyday, Experience, and Expertise businesses each create fit in their own way.

Key insight:
Market fit isn’t luck — it’s clarity. When you understand the job your customers hire you to do, your marketing becomes easier, your offers feel obvious, and your business becomes more resilient in any economy.

Mentioned:

• CB Insights data: 40% of businesses fail for lack of market fit.

• The Jobs-to-Be-Done concept simplified for Canadian independents.

🎓 Next step:
Watch the free Understanding Marketing training — your foundation for building systems and strategies that create real market fit.

Made for Canada: Marketing stories, systems, and skills for Canadian independent business owners.

Independent businesses don’t need borrowed funnels or one-size-fits-all frameworks. 

In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why plug-and-play systems keep owners stuck as consumers of marketing and how to invest in marketing that actually works.

You’ll learn:

– Why small business marketing has to be designed inside your business

– The paradigm shift from buying marketing to investing in it

– Three ways to invest in your own marketing: Strategy, Systems, and Skills

➡️ Access my free Understanding Marketing Training

➡️ ⁠Ways to Work With Me

Marketing a small business in Canada often feels overwhelming .

Especially when traditional marketing advice seems built for big corporations with big budgets.

In this episode, Cheyanne O’Driscoll, Canadian small business strategist, explains why classic marketing doesn’t fit today’s reality and how independent businesses can win by leaning into their natural advantages: local presence, personal relationships, and trust.

You’ll learn:

– Why traditional marketing feels out of reach for small businesses

– What has changed in how customers actually make decisions

– How Canadian independents can use relevance and connection as their advantage

➡️ Join my free Understanding Marketing training to learn simple, stage-based strategies that fit your business.

🔔 Follow to listen to weekly Made For Canada episodes

In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why October is the last clear window for buyers to make bigger, high-involvement decisions . 

And why that matters for your marketing.

Working with anyone new, signing up for a package, or making a larger purchase all require focus and trust. 

October is the month when customers still have steady attention and budgets, before the holidays shift spending toward gifts and impulse buys.

You’ll learn:

– The difference between low-involvement and high-involvement purchases (and why it matters)

– Why October is the natural month to win new customers and secure larger commitments

– Three simple ways to make your offers decision-ready this October

➡️ Build Your ⁠⁠⁠Core Marketing System ⁠⁠⁠with Me

➡️ Join the next ⁠⁠⁠Content Lab⁠⁠