Most Canadian small business owners spend the majority of their time working in their marketing — posting on social media, sending emails, and running promotions — without ever stepping back to work on their marketing.

In reality, small and micro-businesses need marketing strategy more than large companies because their time, energy, and budgets are limited — and random marketing becomes expensive very quickly.

In this episode of Made for Canada, small business marketing consultant Cheyanne O’Driscoll explains the difference between working in your marketing and working on your marketing, and why building a clear marketing rhythm is essential for sustainable growth.

This conversation reframes marketing strategy as a practical planning discipline — not a corporate exercise — and shows how intentional planning helps small business owners reduce decision fatigue, improve consistency, and get better results from their marketing efforts.

You’ll learn:

• The difference between working in your marketing and working on your marketing — and why both are necessary

• Why strategy leads to a clear plan — and a plan reduces daily decision fatigue

• Three practical ways to build a sustainable marketing rhythm for the year ahead

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