In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains how campaigns fit into your core marketing system. 

And why holiday promotions are a critical part of building momentum.

Your evergreen and monthly content keeps the lights on, but campaigns are what create energy, urgency, and direction. 

You’ll learn: – The difference between maintenance marketing and campaign marketing – Why campaigns are about intention, not just noise – Three steps you can take right now to design your holiday campaign

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➡️ Build Your ⁠⁠⁠Core Marketing System ⁠⁠⁠with Me

➡️ Join the next ⁠⁠⁠Content Lab⁠⁠

In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why your marketing goals aren’t reached by strategy alone, and how building marketing habits is the real key to growth this fall.

Marketing is something you have, when in fact it’s something you do. It belongs in your calendar the same way bookkeeping or client work does.

You’ll learn:

– Why so many small business owners fall into the “random acts of marketing” trap

– How to reframe entrepreneurship as a trade with skills and habits you can build over time

– The three marketing meetings that anchor consistent, effective marketing in your schedule

➡️ Build Your ⁠⁠Core Marketing System ⁠⁠with Me

➡️ Join the next ⁠⁠Content Lab⁠

➡️ Apply for the 2026 Annual Marketing Plan Intensive (Exclusive to Previous Clients)

In this soapbox episode, Cheyanne digs into one of the most overlooked pieces of the Marketing Stack: Go-to-Market strategy.

She explains why small business owners need to move beyond being consumers of marketing products and start thinking like empowered decision-makers.

It's time to put on your CMO hat and learn how to play in the sandbox of marketing!

You’ll learn:

• Why “one-size-fits-all” rules in marketing are a red flag.

• The 6 market engagement strategies (penetration, creation, shaping, segmentation, arbitrage, and presence).

• How small business owners already hold the best field data for making marketing choices.

If you’ve ever felt overwhelmed by rigid marketing advice, this episode is your reminder that you already know more than you think

Marketing is a creative, empowering tool for you to leverage.

➡️ Build Your ⁠⁠⁠Core Marketing System ⁠⁠⁠with Me

➡️ Join the next ⁠⁠⁠Content Lab⁠

If you’re a Canadian small business owner trying to figure out why some months your marketing feels like it lands and other months it falls flat, you’re not alone.

In this episode, Cheyanne O’Driscoll, small business strategist and marketing consultant, explains the concept of Attention Windows — why your buyers only make decisions in certain cycles, and how September acts as a “mini-January” in consumer psychology.

You’ll learn:
– The most common mistake small businesses make when they market “out of season”
– What the research says about consumer decision-making windows and the Fresh Start Effect
– Why September is one of the most powerful re-engagement moments of the year
– How to align your content with open windows so you stop posting into the void and start catching buyers when they’re ready

➡️ Build Your ⁠⁠Core Marketing System ⁠⁠with Me

➡️ Join the next ⁠⁠Content Lab⁠

If you’re a Canadian small business owner trying to keep your business viable in a sluggish economy, you’re not alone.

In this episode, Cheyanne O'Driscoll, small business strategist and marketing consultant, explains what it really takes to build and maintain a viable business when the economy is flat, trust is low, and buyers are moving slower than ever.

And what to do about it.

You'll learn:

– The five non-negotiable components of a viable business model

– How economic contraction is changing buyer psychology and decision-making

– What to focus on now to stabilize your revenue, simplify your operations, and protect your margin

➡️ Build Your ⁠Core Marketing System ⁠with Me

➡️ Join the next ⁠Content Lab

If you’re a Canadian small business owner wondering why your marketing isn’t getting the traction it used to, you're in good company.

In this episode, Cheyanne O'Driscoll, small business marketing consultant, explains the underlying reasons behind the marketing slowdown many independent businesses are experiencing.

And what to do about it.

You'll learn:

• Why the current economic, social, and cultural shifts in Canada are impacting consumer behavior

• How this disconnect affects even good marketing strategies

• What you need to do to realign your business communication with today’s market conditions

➡️ Build Your Core Marketing System with Me

➡️ Join the next Content Lab

➡️ Get the Free Marketing Training

Is your offer really failing—or is it just framed wrong?

In this episode of The Sales Fix series, we’re unpacking the power of positioning and how small tweaks in timing, context, or messaging can flip a flop into a best-seller.

You’ll hear examples of campaigns that don't change the product—just the framing—and can see significant shifts in results.

Stop second-guessing your offer and start using strategic framing to make it land.

⁠Sign Up for the Sales Fix: How to Increase Your Marketing ROI as a Canadian Independent Business Owner Free 3 Day Training⁠⁠

⁠⁠Apply for the Campaign Bootcamp⁠

Are you stuck in the “if I build it, they will come” trap? In this episode of the Sales Fix series, we’re digging into why believing in your offer isn’t enough—you have to make its value crystal clear.

You’ll learn how to use the Benefits Ladder to translate product features into audience-relevant benefits, whether you’re running an everyday business, offering an experience, or providing expertise-based services.

Stop flooding your community with empty posts and start creating campaigns that actually connect and convert.

⁠Sign Up for the Sales Fix: How to Increase Your Marketing ROI as a Canadian Independent Business Owner Free 3 Day Training⁠

⁠Apply for the Campaign Bootcamp⁠

You’ve been told to post more to drive sales—but is that really working?

This episode of The Sales Fix breaks down the real reason visibility isn’t translating into revenue.

Learn how to stop wasting time and start focusing on the 3 Ps of Sales—Prepare, Package, and Promote—to get more out of every marketing effort.

Sign Up for the Sales Fix: How to Increase Your Marketing ROI as a Canadian Independent Business Owner Free 3 Day Training

Apply for the Campaign Bootcamp