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Marketing & Psychology: Are Quality Conversations The Key to Success?
Nowadays EVERYTHING, EVERYWHERE it's about AI, how robots are more and more efficient and take over the spotlight in many different fields. In this episode, we get to know more about human psychology and its relationship with marketing with Ben Lazar, SVP of AlayaCare, a groundbreaking company that has transformed home-based care with an end-to-end software platform. Revolutionizing the life cycle of their customers with innovative solutions for the future of healthcare.
Ben unveils the secrets behind successful marketing strategies, we have explored the intersection of marketing, really invaluable insights about psychology and marketing, business strategy and so much more, obviously with the required spicy hot sauce challenges.
Highlights:
0:00 - Intro
3:16 - About Ben's Career
6:05 - Hot Sauce Intro
7:35 - First shot of hot sauce 🔥
9:20 - About Alayacare
12:55 - Alayacare's $115 million D round
14:30 - Their mission is to help people
15:25 - About Alayacare ValuationÂ
16:05 - 2nd shot of hot sauceÂ
17:00 - Alayacare’s marketing efforts
21:22 - Personalizing message for platforms and Alayacare
24:22 - Marketing automation process
28:05 - Advice for young marketers
33:05 - Starting a company from scratch insights
39:05 - Marketing budget breakdown
44:19 - Marketing budget specifics
45:26 - Events strategy overview
48:20 - Event budgeting: most vs. least expensive
49:25 - Annual event count
50:00 - Ben’s CMO salaryÂ
50:30 - Third hot sauce shot 🔥
51:02 - Ben's views on the recession
58:25 - Joke segment
1:00:30 - Finding Ben + Goodbyes
--
Connect with Ben Lazar: https://www.linkedin.com/in/benjaminlazar/
Explore about AlayaCare: https://alayacare.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
View all episodes
By Marketing on MarsNowadays EVERYTHING, EVERYWHERE it's about AI, how robots are more and more efficient and take over the spotlight in many different fields. In this episode, we get to know more about human psychology and its relationship with marketing with Ben Lazar, SVP of AlayaCare, a groundbreaking company that has transformed home-based care with an end-to-end software platform. Revolutionizing the life cycle of their customers with innovative solutions for the future of healthcare.
Ben unveils the secrets behind successful marketing strategies, we have explored the intersection of marketing, really invaluable insights about psychology and marketing, business strategy and so much more, obviously with the required spicy hot sauce challenges.
Highlights:
0:00 - Intro
3:16 - About Ben's Career
6:05 - Hot Sauce Intro
7:35 - First shot of hot sauce 🔥
9:20 - About Alayacare
12:55 - Alayacare's $115 million D round
14:30 - Their mission is to help people
15:25 - About Alayacare ValuationÂ
16:05 - 2nd shot of hot sauceÂ
17:00 - Alayacare’s marketing efforts
21:22 - Personalizing message for platforms and Alayacare
24:22 - Marketing automation process
28:05 - Advice for young marketers
33:05 - Starting a company from scratch insights
39:05 - Marketing budget breakdown
44:19 - Marketing budget specifics
45:26 - Events strategy overview
48:20 - Event budgeting: most vs. least expensive
49:25 - Annual event count
50:00 - Ben’s CMO salaryÂ
50:30 - Third hot sauce shot 🔥
51:02 - Ben's views on the recession
58:25 - Joke segment
1:00:30 - Finding Ben + Goodbyes
--
Connect with Ben Lazar: https://www.linkedin.com/in/benjaminlazar/
Explore about AlayaCare: https://alayacare.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm