In this episode, I interview Emily Steele who is the Co-founder and CEO of HummingBirds based in Des Moines, Iowa.

Emily Steele is a pioneer in leveraging community-focused strategies to boost business visibility and engagement. Emily will share her expert insights on how small businesses and brands can effectively collaborate with local influencers to create impactful marketing campaigns.

We’ll explore the nuances of identifying the right influencers, building authentic partnerships, and crafting campaigns that resonate with local audiences. Whether you’re a local business owner, a marketing professional, or someone interested in the dynamics of influencer marketing, this discussion will provide you with practical tips and innovative ideas to harness the power of local influencers.

Join us for an insightful conversation with Emily Steele and learn how to amplify your local marketing efforts through strategic influencer collaborations.

Follow the Hummingbirds:

- Website: https://www.hummingbirds.com/

- Podcast: https://www.hummingbirds.com/podcast

- Facebook: https://www.facebook.com/heyhummingbirds

- Instagram: https://www.instagram.com/hummingbirdshq/

- LinkedIn: https://www.linkedin.com/company/meet-the-hummingbirds

In this episode, I interview Oleksandr Nyezhnyk who is the Co-Founder and CEO at Profit Whales, which is a full service marketing agency specialized for e-commerce brands.

Dive deep into the complex world of Amazon Pay-Per-Click (PPC) and e-commerce with Oleksandr Nyezhnyk, a seasoned expert in online retail marketing strategies. Oleksandr shares his invaluable insights on how to effectively use Amazon PPC to drive sales and maximize profitability in the competitive e-commerce landscape.

We'll explore the latest trends, tools, and tactics that are essential for success on Amazon, including keyword optimization, bid management, and campaign analysis. Whether you're a new seller on Amazon looking to understand PPC, or an experienced merchant aiming to refine your advertising strategies, this episode is packed with practical advice and advanced techniques.

Join us to learn from Oleksandr Nyezhnyk how to navigate the challenges of Amazon PPC and enhance your e-commerce business.

References:

- Profit Whales Channel: https://www.youtube.com/ @ProfitWhales

- Profit Whales Website: https://profitwhales.com/

- Oleksandr Nyezhnyk Instagram: https://www.instagram.com/nyezhnyk/

In this episode, I interview Andrew Laws who is an SEO Consultant and founder of Yeseo based in the UK.

Andrew unveils the key SEO trends and changes that are shaping the landscape in 2024. From the increasing importance of AI in content creation and optimization to the evolving role of voice search and user experience, Andrew will guide you through the innovations and strategies that are crucial for SEO success.

Whether you're a marketer looking to enhance your SEO game, a business owner aiming to boost your online presence, or a tech enthusiast keen on the latest digital trends, this episode is packed with valuable information and expert advice. Tune in to learn about the SEO trends you can't afford to miss in 2024 with Andrew Laws.

References:

- Yeseo Channel: https://www.youtube.com/@yeseo-agency

- Yeseo Website: https://yeseo.io/

In this episode, I interview Bryce Bortscheller who is one of the Founders and current Creative Director at the Iowa Media Company. This is the parent company behind the Iowa Chill and Midwest vs Everybody brands.

Bryce shares his journey, from the initial concept to creating a strong digital presence that resonates with audiences. Learn about the key elements of branding, social media tactics, and digital marketing strategies that helped Iowa Chill grow.

Whether you're an entrepreneur or a marketer, this episode is packed with valuable insights and practical tips for building a successful brand online. Don't miss Bryce's expert advice on navigating the digital landscape!

Follow Iowa Chill:

- Website: https://www.iowachill.com/

- Facebook: https://www.facebook.com/iowachill/

- Instagram: https://www.instagram.com/iowachill

- Twitter: https://twitter.com/IowaChill

- TikTok: https://www.tiktok.com/@iowachill

- YouTube: https://www.youtube.com/@Iowachill

Follow Midwest vs Everybody:

- Website: https://midwestvseverybody.com/

- Facebook: https://www.facebook.com/midwestvseverybody/

- Instagram: https://www.instagram.com/midwestvseverybody

- Twitter: https://twitter.com/midwestern_ope

- YouTube: https://www.youtube.com/channel/UC7wTYsY61jjyZUO4W7PjoDQ

- TikTok: https://www.tiktok.com/@midwest_ope

Join us for an exciting episode as we delve into the revolutionary features of OpenAI's new GPT-4o model with AI expert Daniel Lynch.

Discover the model's enhanced capabilities and its potential applications across various industries. Daniel shares his insights on how GPT-4o could transform everything from customer service to creative content generation.

We also discuss the broader implications of this advanced AI model on the future of technology and society. Don't miss this in-depth analysis and prediction on the impact of GPT-4o. Tune in for an enlightening conversation on the latest advancements in AI!

References:

- Blog Post Summary: https://aiinsidertips.com/openai-releases-gpt4o-model/

- GPT-4o Details: https://openai.com/index/hello-gpt-4o/

- OpenAI Spring Update Video: https://www.youtube.com/live/DQacCB9tDaw?si=mwJQtZ62VPqWo11m#gpt4o

Explore the current state of Search Engine Optimization (SEO) in 2024 with Alex Horsman, an SEO expert and consultant based in Kansas City.

In this episode, Alex delves into the latest developments, challenges, and strategies that define SEO today. We'll cover the impact of emerging technologies, changes in search engine algorithms, and the importance of content quality and user experience in ranking.

Alex will provide insights into effective SEO tactics for businesses looking to improve their online visibility and discuss how SEO has adapted to the evolving needs of the internet user.

Whether you're a seasoned SEO professional, a business owner aiming to enhance your web presence, or a marketing student eager to understand the dynamics of SEO, this episode offers valuable knowledge and tips from one of the industry's leading voices. Join us to get a comprehensive update on the state of SEO in 2024 with Alex Horsman.

References:

Alex Horsman Website - https://shittyseoadvice.com/

Alex Horsman LinkedIn - https://www.linkedin.com/in/alex-horsman/

Alex Horsman on YouTube - https://www.youtube.com/@alexhorsman

Join us for an inspiring journey with Connor Young, who transformed his path from college dropout to successful marketing agency owner starting Oakmont Creative.

In this episode, Connor shares his personal story, detailing the challenges and triumphs he faced while building his business from the ground up. We'll explore the key lessons learned, the importance of resilience, and the strategies that helped him succeed in the competitive world of digital marketing.

Connor will also offer advice to aspiring entrepreneurs and agency owners on how to navigate the complexities of starting and growing a business without a traditional educational background. Whether you're considering starting your own venture or looking to gain insights into entrepreneurial success, this episode is packed with valuable takeaways from someone who has truly made it on his own terms.

Tune in to learn how Connor Young defied the odds and built a thriving agency, providing inspiration and practical tips for the next generation of business leaders.

Oakmont Creative Website - https://oakmontcreativellc.com/

Connor Young on LinkedIn - https://www.linkedin.com/in/connoryoung1/

In this episode, I interview Marshal Lamb, who is the Manager of Tournament Operations at the John Deere Classic PGA golf tournament.

John Deere Classic - https://johndeereclassic.com/

Marshal Lamb on X (Twitter) - https://twitter.com/lambmarshal

Marshal Lamb on LinkedIn - https://www.linkedin.com/in/marshal-lamb-533b8ab7/

In this episode, I interview Ron Wadley, who is the Founder of Sprocket Optimizations and an expert in all things Local SEO, Marketing, and Insurance.

Unlock the secrets of local SEO in 2024 with Ron Wadley, an expert in digital marketing and local search strategies. In this episode, Ron shares his insights on how businesses can optimize their online presence to dominate local search results.

We'll explore the latest trends and tools in local SEO, including the importance of Google My Business, the impact of reviews and local citations, and how to effectively use geo-targeted content. Ron will also discuss the role of AI and machine learning in enhancing local SEO strategies.

Whether you're a small business owner, a local service provider, or a marketer looking to boost local visibility, this episode offers valuable tips and techniques to enhance your rankings and attract more local customers. Join us for an in-depth discussion with Ron Wadley and learn how to stay ahead in the competitive landscape of local SEO in 2024.

References:

- Sprocket Optimizations: https://sprocketops.com/

- Uncle Ron's Porch Podcast: https://uncleronsporch.sprocketops.com/

- Ron Wadley on LinkedIn: https://www.linkedin.com/in/ronwadley/

In this episode, I interview Ryan Snaadt, who is the Founder of Snaadt Media Group in Des Moines, Iowa and an expert in all things video marketing.

Ryan Snaadt, an expert in video marketing, unpacks why video is increasingly becoming the preferred medium for engaging audiences and driving business growth.

Ryan will discuss the compelling reasons behind the shift towards video content, including its powerful impact on viewer engagement, information retention, and conversion rates. We'll explore the latest trends in video marketing, such as live streaming, interactive videos, and personalized content, and how these innovations are shaping the future of marketing.

Whether you're a marketer looking to refine your video strategy, a business owner wanting to leverage video for brand growth, or simply interested in the evolution of digital marketing, this episode will provide you with insights and strategies from one of the industry's leading experts. Tune in to discover from Ryan Snaadt why video marketing is not just a trend, but the future.

References:

- Snaadt Media Group: snaadtmedia.com

- Solo Video Pro: solovideopro.com

- Ryan Snaadt on YouTube: youtube.com/@ryansnaadt

- Rhymes With Odd Podcast: youtube.com/@RhymeswithOddPodcast