Marketing Radicals

With Lee Noble, Marketing, Automation and AI Leader

In this episode, David Harvey sits down with Lee Noble to explore how automation has evolved into AI-powered, agentic ways of working and look at what that means for businesses, teams and the future of work.

David on LinkedIn: https://www.linkedin.com/in/david-harvey-altair/

Lee on LinkedIn: https://www.linkedin.com/in/lee-noble-ai/

Drawing on his experience across marketing, digital transformation and business automation, Lee explains why AI is more than a tool for speeding up tasks. They discuss how businesses can use automation to remove repetitive work, and use AI to support better, faster decisions across areas such as lead generation, research and sales follow-up.

They also talk about the concerns surrounding AI and job displacement, why education and practical experimentation matter, and how businesses of every size can begin to explore what AI can do for them.

Find out more about Altair Media at https://altair-media.com/marketing-radicals

In this episode:

• How marketing automation paved the way for broader business automation
• The difference between automation, AI and agentic AI
• Why AI can help businesses make decisions faster, not just complete tasks
• Using AI agents for lead research, qualification and sales follow-up
• The opportunities and concerns around AI’s impact on jobs
• Why businesses need practical education and experimentation with AI
• How smaller businesses can begin using AI in meaningful ways
• What the future of digital experiences could look like in an AI-first world

Listen to Marketing Radicals on Spotify or Apple Podcasts for more conversations about the people, ideas and projects shaping the future of business, culture and communities.

Marketing Radicals explores the ideas, technologies and behaviours reshaping marketing and business. Watch the trailer to get a sneak peak into what we're all about!