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Marketing & Referrals for Diagnostic Testing: How to Grow Your PT Practice
Let's meet one-on-one:
Meet with Dimi
-----------------------------------------------------------------------------
Discover how diagnostic testing can revolutionize your PT practice growth!
In this episode, Dr. Dimitrios Kostopoulos welcomes Elan Etstein, CMO of Hands‑On EMG Testing, to reveal the strategies behind generating 1,000+ referrals/month, boosting patient outcomes, and setting your clinic apart.
Learn how to speak physicians’ language, leverage sample reports, and launch a referral‑out program today.
Subscribe for weekly tips!
Highlights
00:00 – Unlock new referral streams with diagnostic testing
00:38 – Diagnostics as a marketing engine for practice growth
01:27 – Intro to Elan Etstein: generating 1,000+ EMG referrals/month
03:17 – Probing questions: tailoring your pitch to each specialty
05:18 – Layman’s EMG example: finding the true pain source
06:36 – Why you need point people & redacted sample reports
11:10 – How offering diagnostics differentiates your PT practice
17:04 – EMG testing improves patient outcomes by 61% (2020 study)
19:12 – Quality parity: PTs vs. neurologists in electrodiagnostics
22:01 – Importance of proper training & board certification
23:13 – Cutting hospital wait times from months to same‑week service
24:42 – Launching a “referral‑out” program to triple your reach
25:57 – Wrap‑up: tools, resources & where to subscribe
#handsondiagnostics #yourpracticeyourmoney #podcast #DrDimitriosKostopoulos #physicaltherapy #diagnostics #EMG #MSKUltrasound #referralmarketing #PTgrowth #practicegrowth #patientoutcomes #PTmarketing #healthcaremarketing #clinicalsuccess #financialfreedom
For more episode info, head over to:
Your Practice Your Money
-----------------------------------------------------------------------------
If you find value in this podcast, please leave a review and share it with friends and colleagues.
Join us in building a community of empowered private practice owners.
Subscribe on your favorite podcast platform, including Spotify.
Join us next Thursday for another new episode, more insights and strategies to make this your most successful year ever.
-----------------------------------------------------------------------------
Inspirational Corporate by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
View all episodes
By Hands On DiagnosticsLet's meet one-on-one:
Meet with Dimi
-----------------------------------------------------------------------------
Discover how diagnostic testing can revolutionize your PT practice growth!
In this episode, Dr. Dimitrios Kostopoulos welcomes Elan Etstein, CMO of Hands‑On EMG Testing, to reveal the strategies behind generating 1,000+ referrals/month, boosting patient outcomes, and setting your clinic apart.
Learn how to speak physicians’ language, leverage sample reports, and launch a referral‑out program today.
Subscribe for weekly tips!
Highlights
00:00 – Unlock new referral streams with diagnostic testing
00:38 – Diagnostics as a marketing engine for practice growth
01:27 – Intro to Elan Etstein: generating 1,000+ EMG referrals/month
03:17 – Probing questions: tailoring your pitch to each specialty
05:18 – Layman’s EMG example: finding the true pain source
06:36 – Why you need point people & redacted sample reports
11:10 – How offering diagnostics differentiates your PT practice
17:04 – EMG testing improves patient outcomes by 61% (2020 study)
19:12 – Quality parity: PTs vs. neurologists in electrodiagnostics
22:01 – Importance of proper training & board certification
23:13 – Cutting hospital wait times from months to same‑week service
24:42 – Launching a “referral‑out” program to triple your reach
25:57 – Wrap‑up: tools, resources & where to subscribe
#handsondiagnostics #yourpracticeyourmoney #podcast #DrDimitriosKostopoulos #physicaltherapy #diagnostics #EMG #MSKUltrasound #referralmarketing #PTgrowth #practicegrowth #patientoutcomes #PTmarketing #healthcaremarketing #clinicalsuccess #financialfreedom
For more episode info, head over to:
Your Practice Your Money
-----------------------------------------------------------------------------
If you find value in this podcast, please leave a review and share it with friends and colleagues.
Join us in building a community of empowered private practice owners.
Subscribe on your favorite podcast platform, including Spotify.
Join us next Thursday for another new episode, more insights and strategies to make this your most successful year ever.
-----------------------------------------------------------------------------
Inspirational Corporate by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US