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How can diagnostic testing help physical therapy practices grow beyond traditional physician referrals?
In this episode of Your Practice Your Money, Dr. Dimitrios Kostopoulos and Elan Etstein explore how EMG and MSK ultrasound can improve patient outcomes, strengthen referral relationships, and create new growth opportunities.
Learn practical marketing strategies, referral-building techniques, and why clinical competency matters when adding diagnostics to your practice.
Highlights00:00 - How Diagnostics Can Unlock New Referral Streams
01:27 - Introducing the 13-Week Transforming with Diagnostics Series
02:06 - How Diagnostic Testing Fuels Practice Growth
03:17 - Marketing Strategies That Work in Physicians’ Offices
03:37 - Ask Questions, Understand Their Needs, and Speak Their Language
04:57 - The Simple EMG Example That Makes Physicians Listen
05:57 - Why Office Staff Are Key to Diagnostic Referrals
07:45 - How to Build Stronger Referral Relationships
08:23 - What Makes a Diagnostic Service Stand Out
09:16 - Why Sample EMG Reports and Accreditation Matter
10:21 - How In-Office Diagnostics Create New Opportunities
11:16 - Why Diagnostics Can Differentiate Your PT Practice
13:44 - Building Stronger Relationships Through Diagnostic Testing
16:26 - How EMG and MSK Ultrasound Can Improve Patient Outcomes
19:12 - Common Marketing Mistakes PT Practice Owners Make
20:51 - Why Proper Training and Clinical Competency Matter
22:35 - Why Waiting to Add Diagnostics May Cost Your Practice
23:13 - How Faster EMG Scheduling Can Help Patients and Referral Sources
24:42 - The Power of a Referral-Out Program
25:25 - Final Takeaways: Diagnostics as a Growth Engine
#handsondiagnostics #yourpracticeyourmoney #podcast #DrDimitriosKostopoulos #physicaltherapy #diagnostics #EMG #NerveConductionStudies #MSKUltrasound #PTPracticeGrowth #PhysicalTherapyMarketing #PhysicianReferrals #DiagnosticTesting #PracticeManagement #PatientOutcomes #HealthcareMarketing
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Your Practice Your Money
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