Curious about the winning combination that leads to success? Join us as we chat with David E. Feldman, an accomplished artist, author, musician, and painter who has faced adversity in his life. Despite this, he continues to dedicate himself to his craft and art and finds balance by creating meaningful works. 

In this episode, we discuss how having a good heart combined with drive is the key to success in learning about customers and explore how David's works focus on social issues in unique ways. We dive into the importance of storytelling in marketing strategies and how connecting consumers' needs to a product, crafting a story to address those needs, and using platforms to identify potential customers are all effective strategies today.

Tune in for this inspiring conversation about finding success and communicating stories concisely and directly!

[00:00 - 07:48] A Story of Overcoming Adversity and Reimagining Marketing

• How David overcame health challenges while continuing to dedicate himself to his craft and art

• David touches on Dora Ellison's mystery series

[07:49 - 15:50] Unearthing Authenticity: How a Ghost Writer Finds Their Voice Across Genres

• Gender issues, people of color, and those with special needs are addressed in David's books

• Empathy and compassion are vital characteristics for marketers to have when engaging with customers

• The importance of finding an authentic voice and style

[15:51 - 24:31] Crafting a Story to Address the Consumer's Need

• Put your heart into what you do and care about it as if it's what you want to do

• The goal is not to have clients be dependent on you forever

• Marketing has not changed, but the vehicles for getting the story into the hands of the right people have

[24:32 - 29:58] Closing Segment

• How Facebook Ads helped small businesses succeed

Quotes:

"If you squeeze an orange, you get orange juice. If you squeeze me, you get art.” - David E. Feldman

"Having compassion and focus are two of the most important characteristics to have in marketing, in running a company, and in growing a business.” - David E. Feldman

“The connection between storytelling and marketing is key as we're telling the story of the product and the customer in a concise, direct way that people can link to and fall in love.” - David E. Feldman

“Shut down your thinking. Thinking can be very dangerous and in the wrong hands.” - David E. Feldman

Connect with David!

Website: https://www.davidefeldman.com/books.shtml 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.

Curious about the winning combination that leads to success? Join us as we chat with David E. Feldman, an accomplished artist, author, musician, and painter who has faced adversity in his life. Despite this, he continues to dedicate himself to his craft and art and finds balance by creating meaningful works. 

In this episode, we discuss how having a good heart combined with drive is the key to success in learning about customers and explore how David's works focus on social issues in unique ways. We dive into the importance of storytelling in marketing strategies and how connecting consumers' needs to a product, crafting a story to address those needs, and using platforms to identify potential customers are all effective strategies today.

Tune in for this inspiring conversation about finding success and communicating stories concisely and directly!

[00:00 - 07:48] A Story of Overcoming Adversity and Reimagining Marketing

• How David overcame health challenges while continuing to dedicate himself to his craft and art

• David touches on Dora Ellison's mystery series

[07:49 - 15:50] Unearthing Authenticity: How a Ghost Writer Finds Their Voice Across Genres

• Gender issues, people of color, and those with special needs are addressed in David's books

• Empathy and compassion are vital characteristics for marketers to have when engaging with customers

• The importance of finding an authentic voice and style

[15:51 - 24:31] Crafting a Story to Address the Consumer's Need

• Put your heart into what you do and care about it as if it's what you want to do

• The goal is not to have clients be dependent on you forever

• Marketing has not changed, but the vehicles for getting the story into the hands of the right people have

[24:32 - 29:58] Closing Segment

• How Facebook Ads helped small businesses succeed

Quotes:

"If you squeeze an orange, you get orange juice. If you squeeze me, you get art.” - David E. Feldman

"Having compassion and focus are two of the most important characteristics to have in marketing, in running a company, and in growing a business.” - David E. Feldman

“The connection between storytelling and marketing is key as we're telling the story of the product and the customer in a concise, direct way that people can link to and fall in love.” - David E. Feldman

“Shut down your thinking. Thinking can be very dangerous and in the wrong hands.” - David E. Feldman

Connect with David!

Website: https://www.davidefeldman.com/books.shtml 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.

How can podcasting be not only a platform for authentic expression but also a strategic digital asset to connect with your audience? 

In this episode, Nicole Walker is here to discuss the power of podcasting for entrepreneurs. Nicole is an international speaker, 2020 top influencer, and award-winning podcaster who has redefined and shifted the podcasting landscape. She shares strategies for getting attention from your audience, leveraging thought leadership, bragging about data related to your podcast, using podcasting as a digital asset, and much more.

Listen in to learn how to use podcasts as a source of strength while expanding your reach to potential customers!

[00:00 - 08:25] Nicole Walker's Journey to Becoming an Award-Winning Podcaster

• How Nicole has redefined and shifted the podcasting landscape

• Why Nicole decided to pursue podcasting instead of starting a scrapbooking business

• How much work it takes to produce a podcast

[08:26 - 15:46] Leveraging Your Podcast to Connect with People and Achieve Success

• Why outsourcing is a big thing for podcasting

• Use podcasts as a platform to show what you know - Consistency is key

• How you can increase listenership and why you should set individual goals for success

[15:47 - 23:14] Should Every Business Have a Podcast?

• How Nicole's podcast, 'WinHers United,' is changing the narrative

• Podcasting is versatile and allows people to consume content in their own way

[23:15 - 30:38] Unlocking the Potential of Podcasting

• How to generate real money through sponsorship acquisition

• How podcasting can be a therapeutic and empowering experience

• Podcasts can be fluid and grow as you grow, shift, and acquire new skills

[30:39 - 38:09] Reaching Out to Sponsors: A Step-by-Step Guide for Podcasters to Get the Yes

• Make sure you take a step back to understand the customer avatar

• How to reach out to decision-makers in marketing, partnerships, and growth

[38:10 - 47:04] Closing Segment

• Nicole breaks down the latest trends in podcasting

• How podcasting is becoming increasingly popular and will continue to grow strong

Quotes:

"It is easy to start a podcast, but if you want to grow your audience and keep people engaged and listening, it's super important to make it easy for them to listen." - Nicole Walker

"Success is very individual, and it should be what you want it to be. That way, you have concrete things to work towards, and you do what you have to do to work toward it." - Nicole Walker

“Podcasting is a place where you can be extremely you.” - Nicole Walker

Connect with Nicole!

LinkedIn:https://www.linkedin.com/in/nicolewalkernetwork/ 

Website: https://www.winhersunited.com/ 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.

How can podcasting be not only a platform for authentic expression but also a strategic digital asset to connect with your audience? 

In this episode, Nicole Walker is here to discuss the power of podcasting for entrepreneurs. Nicole is an international speaker, 2020 top influencer, and award-winning podcaster who has redefined and shifted the podcasting landscape. She shares strategies for getting attention from your audience, leveraging thought leadership, bragging about data related to your podcast, using podcasting as a digital asset, and much more.

Listen in to learn how to use podcasts as a source of strength while expanding your reach to potential customers!

[00:00 - 08:25] Nicole Walker's Journey to Becoming an Award-Winning Podcaster

• How Nicole has redefined and shifted the podcasting landscape

• Why Nicole decided to pursue podcasting instead of starting a scrapbooking business

• How much work it takes to produce a podcast

[08:26 - 15:46] Leveraging Your Podcast to Connect with People and Achieve Success

• Why outsourcing is a big thing for podcasting

• Use podcasts as a platform to show what you know - Consistency is key

• How you can increase listenership and why you should set individual goals for success

[15:47 - 23:14] Should Every Business Have a Podcast?

• How Nicole's podcast, 'WinHers United,' is changing the narrative

• Podcasting is versatile and allows people to consume content in their own way

[23:15 - 30:38] Unlocking the Potential of Podcasting

• How to generate real money through sponsorship acquisition

• How podcasting can be a therapeutic and empowering experience

• Podcasts can be fluid and grow as you grow, shift, and acquire new skills

[30:39 - 38:09] Reaching Out to Sponsors: A Step-by-Step Guide for Podcasters to Get the Yes

• Make sure you take a step back to understand the customer avatar

• How to reach out to decision-makers in marketing, partnerships, and growth

[38:10 - 47:04] Closing Segment

• Nicole breaks down the latest trends in podcasting

• How podcasting is becoming increasingly popular and will continue to grow strong

Quotes:

"It is easy to start a podcast, but if you want to grow your audience and keep people engaged and listening, it's super important to make it easy for them to listen." - Nicole Walker

"Success is very individual, and it should be what you want it to be. That way, you have concrete things to work towards, and you do what you have to do to work toward it." - Nicole Walker

“Podcasting is a place where you can be extremely you.” - Nicole Walker

Connect with Nicole!

LinkedIn:https://www.linkedin.com/in/nicolewalkernetwork/ 

Website: https://www.winhersunited.com/ 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.

Never overlook the importance of a holistic marketing strategy! Today, Andrew Clark, the General Manager of Hite Digital, joins us to share his inspiring story of transitioning from living abroad in the Amazon to becoming a leader in digital marketing. He discusses the importance of sales and marketing when it comes to helping clients drive revenue; how to create a connection with customers through social media; the competitive nature of digital marketing agencies; and more.

Tune in now for an insightful conversation on developing a holistic marketing strategy that will help you build relationships with your customers and increase leads!

[00:00 - 07:29] Andrew Clark's Journey to Reimagining Digital Marketing Solutions

• Actionable strategies for standing out in a crowded marketplace

• How Andrew got involved in digital marketing

[07:30 - 14:38] Leveraging Sales and Marketing to Drive Revenue

• Why the intersection of sales and marketing is important

• It's more about selling the problem and time saved than just the product or price

• Relationship building and communication are vital to succeed

• How networking with sales coaches and trainers can help clients reach the next level

[14:39 - 22:24] Building Relationships and Growing Your Business

• How to create a holistic marketing strategy

• 80% of people still use Google 3 times a day to search for something

• Use personal Facebook/LinkedIn to reach potential clients and build relationships

[22:25 - 29:46] Finding Your Edge and Connecting with Your Community

• The importance of talking about other personal interests to build your brand

• There is a lot of competition in the marketing space

• To stand out, one needs to show humanity and be involved in the community

• It is no longer easy to get to the top of Google or attract clients

[29:47 - 38:10] Closing Segment

• A holistic approach is needed, including networking, volunteering, and philanthropy

• To get involved in the community, one needs to be an active seeker and ask questions

Quotes:

"You need to learn how to find your tribe quickly or how to survive, and you kind of learn how to just mesh with people and how to throw yourself out there." - Andrew J. Clark

“There's so much competition because we all are aiming for that spot and when we all know the best practices and what to do, but only a few are really going to get up there.” - Andrew J. Clark

Connect with Andrew!

LinkedIn:https://www.linkedin.com/in/andrewjohnclark23/ 

Website: https://www.hitedigital.com/atlanta/ 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.

Never overlook the importance of a holistic marketing strategy! Today, Andrew Clark, the General Manager of Hite Digital, joins us to share his inspiring story of transitioning from living abroad in the Amazon to becoming a leader in digital marketing. He discusses the importance of sales and marketing when it comes to helping clients drive revenue; how to create a connection with customers through social media; the competitive nature of digital marketing agencies; and more.

Tune in now for an insightful conversation on developing a holistic marketing strategy that will help you build relationships with your customers and increase leads!

[00:00 - 07:29] Andrew Clark's Journey to Reimagining Digital Marketing Solutions

• Actionable strategies for standing out in a crowded marketplace

• How Andrew got involved in digital marketing

[07:30 - 14:38] Leveraging Sales and Marketing to Drive Revenue

• Why the intersection of sales and marketing is important

• It's more about selling the problem and time saved than just the product or price

• Relationship building and communication are vital to succeed

• How networking with sales coaches and trainers can help clients reach the next level

[14:39 - 22:24] Building Relationships and Growing Your Business

• How to create a holistic marketing strategy

• 80% of people still use Google 3 times a day to search for something

• Use personal Facebook/LinkedIn to reach potential clients and build relationships

[22:25 - 29:46] Finding Your Edge and Connecting with Your Community

• The importance of talking about other personal interests to build your brand

• There is a lot of competition in the marketing space

• To stand out, one needs to show humanity and be involved in the community

• It is no longer easy to get to the top of Google or attract clients

[29:47 - 38:10] Closing Segment

• A holistic approach is needed, including networking, volunteering, and philanthropy

• To get involved in the community, one needs to be an active seeker and ask questions

Quotes:

"You need to learn how to find your tribe quickly or how to survive, and you kind of learn how to just mesh with people and how to throw yourself out there." - Andrew J. Clark

“There's so much competition because we all are aiming for that spot and when we all know the best practices and what to do, but only a few are really going to get up there.” - Andrew J. Clark

Connect with Andrew!

LinkedIn:https://www.linkedin.com/in/andrewjohnclark23/ 

Website: https://www.hitedigital.com/atlanta/ 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.

Small businesses are essential to our economy but often need more marketing expertise to get their message out. Dave Van Beekum and his team at tweva are helping these small businesses embrace digital transformation and stand out in a crowded marketplace. 

Today, he discusses his experience building websites and databases and how it led to the creation of tweva. Dave provides innovative strategies and actionable insights to help these businesses reach their target demographic through cost-efficient advertising. He explains how you must create content to resonate with customers and how small business owners can expand beyond their local market.

Tune in to explore how small businesses can thrive in the competitive advertising landscape and gain exposure like never before!

[00:00 - 07:17] Discovering Innovative Strategies to Help Small Businesses Stand Out

• Dave introduces tweva - a social TV network for small businesses and influencers

• Dave's unique background in development databases, automation 3D printing, AI, and more

• Small businesses are the backbone of the country and often don't know how to put themselves out there

[07:18 - 15:12] Introducing the Efficient Upgrade to Legacy TV Technology

• How to help small business entrepreneurs with their marketing

• The importance of building a network and helping people create content

• How to create an efficient version of TV for small businesses

[15:13 - 23:05] Bring Back Community-Centric Small Businesses with tweva

• What tweva allows for business owners

• How the crypto rewards token works

[23:06 - 30:26] How a Simple Video Ad Increased Sales by 40%

• Creating a connection between the customer and the server is essential

• Unique QR codes on TVs to track conversions and make offers

• Dave breaks down practical examples of success

[30:27 - 37:46] Understanding the Ecosystem & Reversing Engineering Success

• Local businesses are using pressure washers to advertise effectively

• You need to get traction and build a business model to talk to venture capital

[37:47 - 44:32] Closing Segment

• Why business accelerator suggests sending out press releases every month

Quotes:

“Let the ads run and just get some exposure.” - Dave Van Beekum

"It's all about going where qualified attention is. And when you're a small business, a TV spot sounds sexy, it sounds appealing, but you probably don't have an endless budget for days, months, and years to shred that kind of money.” - Dave Van Beekum

Connect with Dave!

LinkedIn: https://www.linkedin.com/in/david-van-beekum/ 

Twitter: https://twitter.com/dbtechdesign 

Website: https://www.dbtechdesign.com 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.

Small businesses are essential to our economy but often need more marketing expertise to get their message out. Dave Van Beekum and his team at tweva are helping these small businesses embrace digital transformation and stand out in a crowded marketplace. 

Today, he discusses his experience building websites and databases and how it led to the creation of tweva. Dave provides innovative strategies and actionable insights to help these businesses reach their target demographic through cost-efficient advertising. He explains how you must create content to resonate with customers and how small business owners can expand beyond their local market.

Tune in to explore how small businesses can thrive in the competitive advertising landscape and gain exposure like never before!

[00:00 - 07:17] Discovering Innovative Strategies to Help Small Businesses Stand Out

• Dave introduces tweva - a social TV network for small businesses and influencers

• Dave's unique background in development databases, automation 3D printing, AI, and more

• Small businesses are the backbone of the country and often don't know how to put themselves out there

[07:18 - 15:12] Introducing the Efficient Upgrade to Legacy TV Technology

• How to help small business entrepreneurs with their marketing

• The importance of building a network and helping people create content

• How to create an efficient version of TV for small businesses

[15:13 - 23:05] Bring Back Community-Centric Small Businesses with tweva

• What tweva allows for business owners

• How the crypto rewards token works

[23:06 - 30:26] How a Simple Video Ad Increased Sales by 40%

• Creating a connection between the customer and the server is essential

• Unique QR codes on TVs to track conversions and make offers

• Dave breaks down practical examples of success

[30:27 - 37:46] Understanding the Ecosystem & Reversing Engineering Success

• Local businesses are using pressure washers to advertise effectively

• You need to get traction and build a business model to talk to venture capital

[37:47 - 44:32] Closing Segment

• Why business accelerator suggests sending out press releases every month

Quotes:

“Let the ads run and just get some exposure.” - Dave Van Beekum

"It's all about going where qualified attention is. And when you're a small business, a TV spot sounds sexy, it sounds appealing, but you probably don't have an endless budget for days, months, and years to shred that kind of money.” - Dave Van Beekum

Connect with Dave!

LinkedIn: https://www.linkedin.com/in/david-van-beekum/ 

Twitter: https://twitter.com/dbtechdesign 

Website: https://www.dbtechdesign.com 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.

Are you ready to embark on a journey of innovation and success? Join Karl and Rick Mayo to discuss Rick's disruptive approach to creating innovative personal training business platforms that have served thousands of licensed fitness facilities worldwide. They cover the importance of having a strong North Star, building skillsets to take advantage of opportunities, and recruiting talented people who join your mission. Rick stresses the potential risks and rewards of franchising in business and how it offers access to proven systems, tech stacks, increased chances for success, and much more.

Let’s explore why franchising is a viable business option and how it eliminates the need to recreate the wheel while saving time and money!

[00:00 - 06:49] Disrupting the Fitness Industry

• Rick's three-decade journey in the fitness industry

• How he created innovative personal training business platforms

• His passion for entrepreneurship and helping people get to a healthier place

• How you can provide a better customer experience for your clients

[06:50 - 13:12] Attracting High-Level Talent to Achieve Big Vision

• How Rick built a multicultural brand with franchising

• Treat every client like they were the only one

• Recruiting high-level talent to the organization is a skill

• Creating a big enough vision to attract A players

[13:13 - 19:34] Financial Literacy and the Need for Up-Skilling

• Technology is a big part of scaling up and closing gaps

• Investing in yourself and learning new skills is important for conversations with high-level individuals

• People still need people - AI can't disrupt the human-to-human experience.

• The most common thread in blue zones is strong community connection.

[19:35 - 26:09] Mitigating Risk and Finding Success

• Loneliness is the biggest mortality issue we are facing

• The benefits of franchising businesses

• Franchisees are in business for themselves but not by themselves

• How franchising mitigates risk and provides a turnkey-proven business system

[26:10 - 34:16] Closing Segment

• Franchising can be a great shortcut to success and save time and headaches

• Established businesses, such as franchises, have proven systems that can add value

• Franchisees often get a higher multiple when exiting than mom-and-pop businesses

Quotes:

“Life's what happens while you're busy making plans.” - Rick Mayo

“When you’re getting into franchising, you're in business for yourself, but not by yourself.” - Rick Mayo

"If you have a compelling why, you can work your tail off." - Rick Mayo

Connect with Rick!

LinkedIn: https://www.linkedin.com/in/teamalloy/ 

Website: https://www.rickmayo.com 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.

Are you ready to embark on a journey of innovation and success? Join Karl and Rick Mayo to discuss Rick's disruptive approach to creating innovative personal training business platforms that have served thousands of licensed fitness facilities worldwide. They cover the importance of having a strong North Star, building skillsets to take advantage of opportunities, and recruiting talented people who join your mission. Rick stresses the potential risks and rewards of franchising in business and how it offers access to proven systems, tech stacks, increased chances for success, and much more.

Let’s explore why franchising is a viable business option and how it eliminates the need to recreate the wheel while saving time and money!

[00:00 - 06:49] Disrupting the Fitness Industry

• Rick's three-decade journey in the fitness industry

• How he created innovative personal training business platforms

• His passion for entrepreneurship and helping people get to a healthier place

• How you can provide a better customer experience for your clients

[06:50 - 13:12] Attracting High-Level Talent to Achieve Big Vision

• How Rick built a multicultural brand with franchising

• Treat every client like they were the only one

• Recruiting high-level talent to the organization is a skill

• Creating a big enough vision to attract A players

[13:13 - 19:34] Financial Literacy and the Need for Up-Skilling

• Technology is a big part of scaling up and closing gaps

• Investing in yourself and learning new skills is important for conversations with high-level individuals

• People still need people - AI can't disrupt the human-to-human experience.

• The most common thread in blue zones is strong community connection.

[19:35 - 26:09] Mitigating Risk and Finding Success

• Loneliness is the biggest mortality issue we are facing

• The benefits of franchising businesses

• Franchisees are in business for themselves but not by themselves

• How franchising mitigates risk and provides a turnkey-proven business system

[26:10 - 34:16] Closing Segment

• Franchising can be a great shortcut to success and save time and headaches

• Established businesses, such as franchises, have proven systems that can add value

• Franchisees often get a higher multiple when exiting than mom-and-pop businesses

Quotes:

“Life's what happens while you're busy making plans.” - Rick Mayo

“When you’re getting into franchising, you're in business for yourself, but not by yourself.” - Rick Mayo

"If you have a compelling why, you can work your tail off." - Rick Mayo

Connect with Rick!

LinkedIn: https://www.linkedin.com/in/teamalloy/ 

Website: https://www.rickmayo.com 

Reimagine your marketing by visiting https://www.streamlinedmedia.ai/

Follow us! 

Instagram: https://www.instagram.com/streamlinedmedia.ai/

Facebook: https://www.facebook.com/streamlinedpodcasts

Twitter: https://twitter.com/streamlined_ai

LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/

YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw

TikTok:  https://www.tiktok.com/@streamlinedmedia

Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.