On this episode, Alexander Hipwell is joined by Shahin Hoda and Vinnie Romano to chat about the ins and outs of the current B2B marketing world.

The episode covers the following:

• The responsibilities of Marketing since Covid
• Predictions and PLG
• LinkedIn and it's new generative AI feature

Resources mentioned in this episode:

• Marketing Responsibilities Article
• Mark Ritson's post on LinkedIn AI feature
• Zag - Marty Neumeier
• Discipline is Destiny - Ryan Holiday

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]