Marketing Rockers - The Video Game Marketing Podcast

In this episode we revisit our 2021 predictions we made earlier in the year. Did iOS 14.5+ bring about the AppPocalypse? Did TikTok join the big 3 in App Marketing? Let's find out!

In this episode we have our first guest on the pod! Julian Werner of Bytro Labs joins us to discuss his approach to leading and building a successful marketing team!

In this episode we discuss new devices announced by Apple, why we are having our own Marketing Podcast and how we started it!

We discuss what creative trends we've identified this month and what tools we use to find them!

We discuss what to look out for when attempting to test with a new Partner or what Partners should think of when reaching out to potential customers!

We discuss why Hades in one of the best games of 2019/2020 and how Mainstream Media can and has impacted Downloads and Purchases in the past.

We discuss strong and failed examples of Controversial Marketing, why you should and probably should not attempt it, and how you should prepare for such a strategy.

We discuss what we played over the Holidays, what we believe the biggest Trends in Marketing 2021 are going to be, and how we believe the industry can prepare itself.

We discuss our new lunchtime entertainment, what we see as major seasonal shifts in gaming advertising, how we prepare for these periods and how this year was different.

We discuss current topics in Videogames, our experience with Triple A, Ups and Downs of using them, give tips and tricks on what helped us most using the new tool and finally what we'd like to see improved.