Let's Talk Sales

Marketing & Sales Partnership with Carol Eversen

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Welcome back to Let's Talk Sales! This week's guest is Carol Eversen!

Carol is a Partner and CMO at Chief Outsiders, providing experienced project-based and fractional CMOs to growing companies.  

Her specialty is as a business strategist focusing on growth and productivity in B2B Saas, technology, and service providers. 

She built her career in a number of senior marketing leadership roles in large companies.

Carol is based in Long Valley, New Jersey. We hope you enjoy this episode!

Discussion with Carol Eversen:

In this episode, we discuss:

  • The key steps to establishing a foundation of collaboration between marketing and sales
  • The necessary strategies for cross-departmental productivity
  • The value of data and how to leverage what is collected
  • Trends in marketing and sales alignment, productivity, and revenue growth

    • …And so much more!

    Featured on this episode:

    • Carol Eversen on LinkedIn
    • Elizabeth Frederick on LinkedIn
    • Carol's Recommendations:
      • LinkedIn Moments of Trust
      • Gartner Report on Sales & Marketing for Great Revenue Growth
      • Chief Outsiders Blog!
      • CFS Resource Recommendations:
        • Check out our free resource on Sales & Marketing Alignment: 3 Critical Areas Where Collaboration is Essential!
        • Subscribe to our blog!
        • Follow us on Twitter! @CFSPlayBook
          • Sales & Marketing Alignment
          3 Critical Areas Where Collaboration is Essential
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          The post Marketing & Sales Partnership with Carol Eversen appeared first on Criteria For Success.

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