Marketing School - Digital Marketing and Online Marketing Tips

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Who’s Really Responsible For Ads.
• [00:25] Why your marketing department should not necessarily be responsible for ads.
• [00:48] How sales, customer support, design, and other teams can also be responsible for ads.
• [01:34] The term directly responsible individual and why it’s useful.
• [02:17] Why departments need to help one another and not be siloed.
• [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:21] We’re bringing it back, text us at 310-349-378 with your thoughts and feedback!
• [03:36] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for your swipe files, as well as the best tools for building a great one!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why You Should Create A Swipe File (and What It Is).
• [00:30] An overview of how to create a swipe file.
• [01:13] How a swipe file can help you identify attention-grabbing strategies.
• [01:17] Why swipe files can give you a head start on what you should be experimenting with.
• [02:15] Examples of tools to use for your swipe file.
• [03:12] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:19] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Ahrefs
• Swiped
• Adbeat
• Facebook Ad Library
• SEMRush
• Land-book
• Twitter Blue
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customers will always make a good impression. Make your business remarkable by surprising your customers, integrating their feedback, and leveraging your partners. For more practical tips, insights, and advice, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Practical Ways To Make Customers Fall In Love With Your Business.
• [00:25] Why you should over-deliver on your customer’s expectations.
• [01:09] How to give your customers something of value before you ask for their money.
• [01:26] Examples of how to make yourself remarkable through special services.
• [01:58] Be sure to listen to customer feedback from a neutral standpoint.
• [02:28] How to adjust your product based on reviews and feedback.
• [02:58] Finding ways to surprise your customers.
• [03:45] Why yesterday’s remarkable is today’s normal and how to leverage your partners. 
• [04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:44] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoor ads, and the lessons he learned from FIVE near-death experiences. Tuning in you’ll learn about Zeb’s entrepreneurial journey, how he founded ClickUp, and how it started as an internal tool within his previous company. We discuss the current competitive landscape of productivity tools and why Zeb is dedicated to making a product that will improve people’s lives. Zeb also shares the insights he gained from five near-death experiences and how each one impacted his life. Later we unpack ClickUp’s marketing strategy, the cost of their Superbowl advert, how they used analytics to measure their ROI, and the exciting results they got from it. Zeb also shares how they’ve been measuring brand awareness across the US, the tools and services one can use, and the difference between aided and unaided awareness. Today’s episode is packed with profound insights and crucial marketing tips from a leader in the field who is dedicated to having a positive impact on the world. Make sure you tune in for a fascinating conversation on marketing, building a company, finding balance, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Building ClickUp To $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x
• [00:25] Introducing today’s guest Zeb Evans, Founder, and CEO of ClickUp.
• [00:46] Learn more about Zeb Evans and what led him to found ClickUp.
• [01:35] The competitive world of productivity software and what it’s been like building ClickUp.
• [02:46] Understanding why ClickUp is a uniquely useful productivity tool.
• [04:23] An overview of Zeb’s entrepreneurial journey.
• [05:35] The capital they’ve raised for ClickUp and their ambitions for the company.
• [07:18] Why it still feels surreal to be owning and running a four billion-dollar company. 
• [08:04] Learn about Zeb’s first near-death experience and how it introduced him to tech as a career.
• [10:07] Zeb’s second near-death experience and how it helped him choose to drop out of college.
• [11:39] What Zeb’s third near-death experience taught him about his potential.
• [15:03] How Zeb found the source of his seizures after his fourth near-death experience and how it prompted his meditation practice.
• [16:08] Why building a business is incredibly challenging and how to manage your stress. 
• [16:58] Zeb’s fifth near-death experience and how it reminded him of the fragility of life.
• [19:57] What Zeb is doing to scale as a CEO right now.
• [22:31] Zeb’s core values and the importance of user experience.
• [24:24] The details of ClickUp’s Superbowl ad.
• [26:08] What analytics revealed about the success of their Superbowl ad. 
• [27:01] The importance of brand awareness and how ClickUp is growing theirs. 
• [28:45] Tools you can use to measure brand awareness. 
• [29:38] Learn how much ClickUp is currently spending on advertising per year. 
• [30:10] Zeb’s book recommendation on how to maintain your edge in business and life. 
• [30:55] Zeb’s favorite business tool that’s not ClickUp
• [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Zeb Evans on LinkedIn
• Zeb Evans on Twitter
• ClickUp
• SurveyMonkey
• Qualtrics

• The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness

• Thich Nhat Hanh on Amazon
• HubSpot
• SalesForce
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Twitter @ericosiu

In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their clients. Tune in today to hear Neil and Eric unpack their views on the matter, and find out if you should be considering this option! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Neil & Eric Debate - Should You Get A Coach?
• [00:40] Our starting positions: Eric's belief in coaches, and Neil's doubts.
• [01:13] Neil's issue with business coaches and what their coaching business says about their level of success.
• [02:20] Looking at a few definitions of coaches and what they do.
• [03:02] Using a coach to think about the right questions and keep growing.
• [04:51] Why certain high-profile and successful coaches do what they do!
• [05:55] That’s it for today!
• [05:58] Go to https://www.marketingschool.io/live to learn more about our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Reboot
• Jerry Colonna 
• Matt Mochary

• The Great CEO Within

Leave Some Feedback:

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In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies.
• [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures.
• [01:14] The importance of hiring personnel with experience!
• [01:39] Why focus can trump jumping on the newest trends.
• [02:30] Niching down from an early stage.
• [02:55] Why you cannot help every person, and the importance of alignment.
• [03:33] How conferences can help you find great clients!
• [04:39] Escaping a 'salesy' image and prioritizing being helpful. 
• [06:01] That is it for today!
• [06:03] Go to https://www.marketingschool.io/live to learn more about our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro 
• Aligning Vectors: How To Scale A Business

Leave Some Feedback:

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In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

• [00:24] Today’s topic: How To Monetize A Podcast The Right Way.
• [00:26] The time and energy we have spent building the Marketing School podcast!
• [01:01] The usefulness and ease of finding advertising for a podcast.
• [01:38] Using a podcast as a way to sell your own products and services.
• [02:36] Why we do not recommend affiliate marketing from the start.
• [03:06] Looking at the example of HubSpot and the route they have taken.
• [03:46] That is it for today!
• [03:50] Go to https://www.marketingschool.io/live to learn more about our next event!
•  

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Joe Rogan 
• Onnit 
• HubSpot
• The Hustle

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• [00:22] Today’s topic: The Anatomy of A High Converting Sales Letter.
• [00:26] Explaining exactly what a sales letter is and should be. 
• [00:50] The importance of a great headline to attract attention.
• [01:21] Pinpointing the reasons that someone would not buy what you are selling.
• [02:35] Why customer development is vital and how this relates to your sales letters.
• [03:47] The patience that is necessary for collecting the rewards of your hard work.
• [04:19] That’s it for today!
• [04:21] Go to https://www.marketingschool.io/live to learn more about our next event!

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• David Ogilvy
• Levels 
• Sam Corcos
• The Mom Test

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com
• Quick Sprout 
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In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in to learn where we get our ideas for experimentation, how we implement what we learn, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What All Top Marketers Have In Common.
• [00:27] Why experimentation is key to being a top marketer.
• [01:00] Being a lifelong learner and how it facilitates experimentation.
• [02:00] Podcast and newsletter recommendations for staying up to date with marketing trends.
• [02:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:32] Text us at 310-349-3785 with your comments and feedback.
• [02:44] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• The State of Demand Gen Podcast
• The Brand Marketing Podcast
• Marketing Brew
• Stacked Marketer
• The Wall Street Journal: CMO Today
• Text us at 310-349-3785 with your comments and feedback.
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential plans for Twitter, like upgrading its chat service, potential blockchain implementations, and the Elondrop. We also discuss Twitter’s plans to become less reliant on advertising and how they are expected to find other forms of monetization to recoup those earnings. Listen in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Where Twitter Is Going With Elon Musk Owning It
• [00:46] Insights into Elon’s plans for Twitter and potential blockchain implementations.
• [01:54] Elon’s plans to make Twitter less reliant on advertising.
• [02:25] An overview of the Elondrop and what that would mean for Twitter.
• [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:08] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• The Elondrop
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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