Marketing School - Digital Marketing and Online Marketing Tips

In episode #1948, Neil and Eric talk about whether or not you should outsource your marketing in today's climate. Tune in to learn more about how the size of your business determines your marketing strategy and why Neil and Eric are big proponents of a hybrid approach.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Outsource Your Marketing In Today's Climate?
• [00:25] Why small businesses should outsource their marketing.
• [01:39] Why larger companies should have marketing employees.
• [02:01] When to use marketing agencies if you’re a larger company.
• [03:44] That’s it for today!
• [03:49] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1947, we are going to talk about advanced retention strategies with Patrick Campbell!

In episode #1946, Neil and Eric talk about what they are personally investing in right now. Hear how Neil and Eric’s different lifestyles and obligations impact their investments and learn how it has paid off in the long and short term. To discover more about their decisions and why they believe in investing in yourself, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Neil & Eric Are Personally Investing in Right Now.
• [00:41] What Eric is investing in right now.
• [01:56] How your obligations impact what you invest in.
• [03:46] Why Neil spends the majority of his time investing in himself and his businesses.
• [05:51] That’s it for today!
• [06:20] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1945, Neil and Eric talk about why Bored Ape Yacht Club is a masterclass in marketing. BAYC is one of the strongest communities in the NFT space, and it shows. Tune in to learn how investors are making money from BAYC and how you can get involved!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Bored Ape Yacht Club is A Masterclass In Marketing.
• [00:57] Why BAYC is one of the strongest communities in the NFT space.
• [02:17] The role of your total addressable market in your marketing success.
• [03:23] How BAYC is innovating in the NFT space.
• [04:53] How investors make money on BAYC.
• [05:26] That’s it for today!
• [05:46] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• BAYC
• BAYC on Discord
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1944, Neil and Eric talk about 5 reasons why your funnel is not converting. Tune in to hear how simplifying your page and making a more compelling offer can result in more conversions!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Reasons Why Your Funnel Is Not Converting.
• [00:25] Number one: your page is too confusing.
• [00:55] Number two: you’re not generating enough revenue from each conversion.
• [01:20] Number three: you need to be iterating more on the creativity of your marketing.
• [01:50] Number four: you’re trying to make all your sales instantaneous.
• [02:23] Number five: your offer is not compelling enough.
• [03:20] That’s it for today!
• [03:24] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Land-book

• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1943, Neil and Erick talk about where to find competitors’ affiliate partnerships. Google and Facebook have been such a generous resource for marketers that many of them have shifted their focus away from affiliate partnerships. Tune in to learn more about where to find your competitors’ affiliate partnerships and discover the power of affiliate partnerships in the age of the influencer!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Where to Find Competitor’s Affiliate Partnerships.
• [00:30] How to use Google for identifying your competitors' affiliate programs.
• [01:18] Why affiliate marketing matters in 2022.
• [02:34] Why affiliate marketing is effective.
• [03:19] That’s it for today!
• [03:34] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1942, Neil and Eric talk about why bosses should set high expectations. In order for your company to grow and foster a thriving business culture, you need to have an exceptional team. We discuss the knock-on effect of setting high expectations and how it can motivate your team to be their very best! To learn more about this consequential topic, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Bosses Should Set High Expectations.
• [00:30] Why Neil sets high standards while also compensating employees accordingly.
• [00:52] How high expectations and setting high achievers up to be player-coaches can help your business grow.
• [01:14] Why Eric likes to think of a business as a high-performance sports team.
• [02:02] How high expectations lead to a company-wide culture of high performance.
• [02:37] High performers will bring other high performers and raise the level of your company.
• [03:01] Why alignment amongst team members is critical to success.
• [04:05] That’s it for today!
• [04:22] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 1940 - How to Choose Your Advertising Medium.
• [00:30] The endless channels and mediums available to you for advertising.
• [00:47] Why you should choose what makes sense for your industry, rather than following the most recent trend.
• [01:22] What you can learn from where your competitors are advertising.
• [01:47] Why you should treat advertising like spaghetti: throw it at the wall and see what sticks.
• [02:12] Why your testing needs to be methodical.
• [03:15] That’s it for today!
• [03:21] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Facebook Ad Library
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

Check out this excerpt from our 2021 Growth Accelerator Miami event!

In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing strategy!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Too Reliant On Facebook and Google Ads? Do These Things.
• [00:28] Why you want to diversify your marketing investments.
• [01:01] Some other avenues you should be looking into, like SEO, affiliates, and partnerships.
• [01:56] How a long-term mindset can help your marketing.
• [03:49] The benefits of optimizing your conversion rates.
• [04:44] That’s it for today!
• [04:46] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu