Marketing School - Digital Marketing and Online Marketing Tips

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: This is Where The Future of Course Creating is Going.
• [01:31] The importance of community for course creation.
• [02:21] How well gamification works for motivation.
• [03:08] Bringing the university experience into online courses using projects.
• [04:20] Holding attention by context switching.
• [05:36] That’s it for today!
• [05:37] Go to marketingschool.io/live to learn more about our upcoming live event.

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Links Mentioned in Today’s Episode:

Maven

Anthony Pompliano

Shaan Puri

Kat Cole 

Udemy

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In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief text that contains no-brainer offers and uses the formatting we recommend, you will see your conversions skyrocket.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Write Quick, Effective Cold Emails That Convert.
• [00:27] The poor response rate that longwinded cold emails bring.
• [00:52] Using no-brainer offers in brief emails to boost conversions.
• [01:57] Targeting the specific industry you serve.
• [02:16] Addressing problems and giving solutions in the email.
• [02:46] The more customized the better.
• [03:00] Examples of successful cold emails Neil and Eric used.
• [03:45] That’s it for today!
• [03:46] Go to marketingschool.io/live to learn more about our upcoming live event.

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Links Mentioned in Today’s Episode:

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In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Pros and Cons of Batching Content.
• [00:27] How Neil and Eric batch produce this podcast.
• [01:01] The efficiency of batching content.
• [01:50] Cons in the form of fatigue and dated content.
• [02:24] Solving for the fatigue and dated content problems.
• [03:52] Finding a healthy way of batching because it is still a good idea overall.
• [04:08] That’s it for today!
• [04:19] Go to marketingschool.io/live to learn more about our upcoming live event.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Emergency Pod!

Jason Calcanis

Vanessa Lau

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In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Bring in Customers Without Using Bait.
• [00:25] Using clickbait is not that bad if you deliver on what you promise.
• [00:46] Hear what works better than bait.
• [02:03] Thinking about product-led growth and why this works.
• [02:55] If you lead with utility, you don’t have to bait people.
• [03:09] When you don't deliver on your promises, people will feel like they got scammed.
• [03:26] Leverage something that is time-based and can provide value.
• [03:48] That’s it for today!
• [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using Google autocomplete, there are so many ways to tap into people's minds. Tune in to hear it all. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Use SEO to Figure Out Customer Needs.
• [00:27] How Neil uses SEO to find out what his customers need.
• [01:30] What you can use to find out what people are searching for.
• [02:00] Insights you can gain from Google autocomplete.
• [02:23] Other tools you can use to see what’s trending.
• [02:42] What to do once you are getting a lot of SEO traffic. 
• [03:24] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands dirty to truly learn. Tune in to hear top tips on how to gain experience as a newbie SEO.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Day in the Life of a Newbie SEO.
• [00:32] What most people think a newbie SEO's day-to-day will entail.
• [00:49] What we think a newbie SEO should be doing every day.
• [01:39] You will learn the most by running your own site you are passionate about.
• [01:57] How Eric got his start in SEO and the many lessons he learned.
• [03:25] Neil’s first site and the big lesson he learned about traffic and conversions.
• [04:16] Try things people tell you not to do, just to see what will happen.
• [05:26] As a general rule, long-term plays work better in the world of SEO. 
• [05:40] You will never learn as much as you do from hands-on experience.
• [05:57] That’s it for today!
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1835, Neil and Eric talk about what's new with Neil's software, Ubersuggest. We hear about some of the recently released features and also gain insights into the business's growth timeline. Tune in today. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What's New with Ubersuggest.
• [00:30] Insights into Neil's SEO software and the need it serves.
• [00:46] Neil's current involvement in the business and what the company structure looks like.
• [01:09] Four of Ubersuggest's recently released features.
• [03:13] Ubersuggest's growth timeline from Neil's acquisition to now.
• [04:40] That’s it for today!
• [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1834, Neil and Eric discuss what's new with Eric's product, ClickFlow. We hear about some of the new features and find out what's in the pipeline. Tune in to hear more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What's New with ClickFlow .
• [00:32] Insights into Eric's product, ClickFlow and what it does.
• [01:17] Hear about the new feature ClickFlow has.
• [02:43] How ClickFlow helps customers with content creation.
• [03:36] What ClickFlow will hopefully be offering with GPT-3.
• [04:07] That’s it for today!
• [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know which one to pick!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Would You Rather Buy Pinterest Ads or Snapchat Ads?
• [00:32] The current status of Pinterest and Snapchat.
• [01:02] Going with whichever channel is profitable according to your tests.
• [02:04] Where is your audience hanging out and where can you arbitrage it?
• [03:10] The value of running many tests.
• [04:05] That’s it for today!
• [04:06] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people’s egos do extremely well. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Neil and Eric Would Do Twitter If They Focused On It.
• [01:09] Using tweetstorms to grow your impressions.
• [02:22] Coming up with educational content and posting that on Twitter.
• [03:10] Getting your tweet shared by injecting it with ego bait.
• [04:37] Using anything that appeals to emotion.
• [05:49] That’s it for today!
• [05:50] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Marketing Examples

Alex Garcia

The Hard Thing About Hard Things

Anthony Pompliano

Leave Some Feedback:

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