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Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips episodes
- How To Guarantee Engagement with any Brand with Greg Lansky
Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES:
(00:00) - Find niches with emotional intensity when building your business(02:46) - Here’s why these kinds of niches are valuable for marketing(04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention(08:00) - Three ways you can get attention for your brand/product(10:30) - Leveraging intellectual data to connect with your audienceGo to https://www.marketingschool.io to learn more!
- Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
12 min - Why Semrush’s Numbers Prove That SEO Ain’t Dying #2554In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO!TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying.(00:14) Semrush’s annual earnings report.(01:04) Indicators that Semrush is doing well.(01:21) How Semrush is using upsells and other strategies to grow revenue.(01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying).(03:48) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!SemrushAhrefsLeave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices5 min
- Why Semrush’s Numbers Prove That SEO Ain’t DyingTune in as we discuss Semrush’s latest annual earnings report4 min
- How the Wealthy Leverages Secret Networks and Classified Intel
George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES:
(00:00) - Do the richest people in the world have secret sources of information?(02:21) - The global intel network for the wealthiest players in business(03:23) - Here's how having access to information can provide you with an advantage in positioning your businessGo to https://www.marketingschool.io to learn more!
- Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min - From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues?
Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future.
TIME-STAMPED SHOW NOTES:
(00:00) - Know more about Dylan Beynon and his company, Mindbloom(02:30) - Why did Dylan Beynon start Mindbloom(06:22) - Dylan Beynon talks more about MDMA therapy(13:30) - Pricing and treatment programs that Mindbloom offer(15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy(22:12) - The largest peer review clinical study for psychedelic and ketamine therapy(25:20) - The best mental health tool for Dylan Beynon(27:53) - Dylan Beynon talks about Vipassana Meditation(36:00) - Where to find Dylan Beynon and learn more about MindbloomGo to https://www.marketingschool.io to learn more!
- Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
37 min - What Is a Good Free-to-Paid Conversion Rate (With Data)Join us for key insights and actionable advice on free-to-paid conversion rates6 min
- What Is a Good Free-to-Paid Conversion Rate (With Data) #2553In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data).(00:09) What do we mean by free-to-paid conversion rates?(00:27) Different models that incorporate free services in the tech world.(01:53) An overview of good version rates for different freemium models.(02:45) How to find examples of good conversion rates.(03:45) Tips on how to boost conversion rates.(04:18) How to assess whether you are hitting the right benchmarks.(05:12) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Lenny's NewsletterLeave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices7 min
- Dangerous M&A Mistakes You Should Avoid with Deven Soni
Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES:
(00:00) - The most common mistake in business acquisition(02:15) - Here’s how we got a customer database worth $2M dollars(03:20) - Don't acquire a company unless you know how to run it(05:03) - Why motivation is important in acquiring companies(07:17) - Why it’s easier to buy big businesses(08:20) - Here’s how you should handle employees when acquiring a company(10:24) - Don’t change anything drastically when acquiring a companyGo to https://www.marketingschool.io to learn more!
- Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min - 7 min
- The Decline of the CMO Role #2552In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: The Decline of the CMO Role.(00:23) An overview of how the role of CMO has been declining.(00:42) The biggest challenges that CMOs are facing.(02:13) How the CMO role needs to be reformed.(02:35) A key example of a terrible CMO experience.(04:09) The lack of trust in CMOs and what can be done to counteract this.(05:31) Key skills that CMOs need to master in the coming years.(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices8 min
About Marketing School - Digital Marketing and Online Marketing Tips
From the publisher's feed
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…
learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail [email protected] to get on the waitlist.