Marketing School - Digital Marketing and Online Marketing Tips

In episode #2257, we talk about the poll we ran to determine the most valuable social channel. Across the different platforms, the highest value was attached to YouTube, and it is not hard to see why. With that being said, each site has its merits and there is nothing to stop you from pursuing an omnichannel approach to maximize the reach of your content. Tune in to hear about some suggestions! 

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: We Ran A Poll To Determine The Most Valuable Social Channel.
• [00:25] The context of the poll and its findings.
• [01:00] Value of channels depends on the kind of business you are in.
• [01:32] We recommend an omnichannel approach to get as much play as possible
• [01:59] Looking at some comparative YouTube stats.
• [03:01] Subscriber count is not everything, topics are also important.
• [03:49] Creating great content that appeals to the masses.
• [04:31] That is it for today!
• [04:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• VidIQ
• Alex Hormozi
• Codie Sanchez
• Joe Pompliano

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2256, Neil and Eric talk about how to get better at marketing in 2023. Tuning in, you’ll hear our tips and strategies for how to improve your marketing, along with recommendations for resources that can help you discover what works and what doesn’t. We also discuss the value of live marketing events, how to run experiments, and why internships can teach you so much. You won’t want to miss this episode!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Get Better At Marketing In 2023.
• [00:45] Resources you can use to improve your marketing skills.
• [01:27] What you can learn from live marketing events.
• [01:56] How to run one experiment a week to improve your marketing.
• [02:11] Communities you can join to share and discover effective marketing strategies.
• [03:07] The value of internships.
• [03:50] Visit https://marketingschool.io/jobs to access our jobs board! 
• [04:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:10] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Online Marketing Made Easy Podcast
• Vanessa Lau on YouTube
• Neil Patel on YouTube
• Traffic ThinkTank
• Marketing School Jobs Board
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along with lessons they’ve learned throughout their careers. They elaborate on how to grow your network in the long term by providing value, hosting live events, and more. For top tips and key insights into this important topic, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Build A Billion-Dollar Network.
• [00:59] Why it takes a long time to build a billion-dollar network. 
• [01:10] The importance of creating value if you want to build your network.
• [01:40] How to give without trying to get back.
• [01:49] Why you should focus on being interested in other people.
• [03:33] How to kickstart your podcast by interviewing other people.
• [04:39] The value of live events.
• [05:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:33] Visit https://www.levelingup.com/founders/ for information on our Private Founders Events!
• [05:43] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically changed over the course of the last decade, and so have the role of engagement pods. Tune in as we discuss the role of engagement pods today, whether they are still effective, and which platforms they are best suited for. Press play now to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Can Engagement Pods Skyrocket Your Audience Growth?
• [00:26] An overview of engagement pods and how they function.
• [00:49] Whether or not engagement pods are still effective in this day and age.
• [02:13] The platforms that respond best to engagement pods.
• [03:04] The real trick to continually seeing returns on your engagement pods.
• [03:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:36] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We also delve into Mr. Beast’s brand, why his outsized influence is akin to being a media company, and why being an influencer isn’t always as profitable as it seems. For all this and more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: TCG bets $100M On Finding The Next 'Mr. Beast'.
• [00:25] Learn about TCG, a private equity firm, and who they invest in.
• [00:38] An overview of Mr. Beast, his channels, and his stature on YouTube.
• [01:25] Why being an influencer isn’t always as profitable as it may seem.
• [02:16] How Mr. Beast invests well and deploys sponsorship dollars into his videos.
• [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:11] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• TCG
• Night Media
• Mr. Beast on YouTube
• Logan Paul on YouTube
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam’s advice on how to create effective synergy between your cash flow and your assets, why it helps to become comfortable with debt, and how he was able to build his company without investors and as a result only be accountable to himself. He also expands on how you can change your products while keeping your brand consistent, why Masterminds are so important and why he loves them so much!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Building a Skool Community with Sam Ovens.
• [00:35] Get to know our guest, Sam Ovens.
• [00:51] Sam’s fundamental advice to his mastermind members.
• [01:45] How to create good synergy between cash flow and assets.
• [02:07] Why the best investment is in your own business.
• [04:20] How Sam was able to create his companies without investors.
• [04:36] An overview of Sam’s current business expenses.
• [05:39] Why your brand can stay constant even when you change your products.
• [06:26] Learn why Sam’s mastermind is so successful and how it has helped its clients. 
• [08:35] How Sam differentiated himself to build Consulting.com.
• [09:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [09:24] Visit https://live.levelingup.com for information on our Private Founders Events!
• [09:51] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Sam Ovens
• Skool
• Consulting.com
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Erik Rivera on How to Grow a Media Company.
• [00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months.
• [00:55] An introduction to the topical authority framework and how it works.
• [01:34] How to find the keywords to create your content around.
• [02:59] Other tools to help you finalize your roadmap to being an authority on your subject.
• [03:30] Why you should publish your content all at the same time.
• [04:20] An introduction to the digital PR framework.
• [05:04] How to find trending topics to intersect with the topic you cover.
• [05:25] The value of running a data-driven survey.
• [05:38] How to find and reach out to journalists that cover your topic
• [06:05] Find out more about the Leveling Up Founders Event at live.levelingup.com.
• [06:36] That’s it for today! Don’t forget to rate, review, and subscribe!
• [06:43] Go to https://marketingschool.io/ to learn more!

Links Mentioned in Today’s Episode:

• Erik Rivera

• Ahrefs 
• Keyword Insights
• Clearscope
• Surfer SEO
• Google Trends
• BuzzSumo
• PollFish 
• Muck Rack
• lemlist 
• Find out more about the Leveling Up Founders Event at live.levelingup.com 
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience, why branding is all about impression management, and how you can elevate your personal brand through intentional work. For top tips and profound insights on how to master your branding strategy, make sure you press play now!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Leveling Up Your Personal Brand & Building Influence.
• [00:35] Get to know our guest, Chris Do, a loud introvert and recovering graphic designer!
• [00:58] Why Chris identifies as a teacher, not an influencer.
• [02:22] How Chris started making YouTube content and how the decision changed his career.
• [03:34] Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization.
• [05:13] Understanding what constitutes a strong brand.
• [07:19] Why everyone has an unintentional personal brand and how to build yours intentionally. 
• [09:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [09:39] Visit https://live.levelingup.com for information on our Private Founders Events!
• [10:08] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Chris Do on LinkedIn
• The Futur

• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Patrick Campbell on Pricing and Retention Strategies
• [00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?”
• [01:20] Why you should raise your prices if your NPS is over 20.
• [01:32] How to raise your prices and suggestions around messaging.
• [02:46] The most important point to include in your messaging. 
• [03:13] The importance of add-ons. 
• [03:48] Price localization: why you should have different prices for different regions. 
• [04:14] Why you should cap discounts at 15%
• [04:32] Why 15 - 20% of your new monthly revenue should come from your existing user base.
• [04:57] Patrick’s closing words on cuddling with the chaos.
• [05:19] Find out more about the Leveling Up Founders Event at live.levelingup.com
• [05:50] That’s it for today! Don’t forget to rate, review and subscribe!
• [05:56] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Patrick Campbell 
• ProfitWell 
• Paddle

• Find out more about the Leveling Up Founders Event at live.levelingup.com 
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil answers questions from our audience and shares his insights on what he’s learned from running an agency as well as what it took for him to reach this point. We also discuss how to be an effective leader, why you shouldn’t let society dictate your decisions, and how to hone in on what you want to establish as the core of your business going forward. To learn more about what our events are all about, press play now!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Ultimate Hot Seat Session with Eric and Neil.
• [00:20] Learn about the Leveling Up Founders Event.
• [00:43] How Leaders like Dharmesh Shah and Neil Patel operate in their zone of genius.
• [01:47] Why running a successful company takes time.
• [02:06] The greatest difficulties of running an agency.
• [03:36] An outline of how to build courses and run masterminds.
• [05:25] How Neil founded his agency.
• [08:30] Why you should focus on what you enjoy doing.
• [10:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [10:25] To learn more about the Leveling Up Founders Event, visit https://live.levelingup.com/.
• [10:54] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Inbound
• Leveling Up Mastermind
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu