Marketing School - Digital Marketing and Online Marketing Tips

In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become attached to certain perks and benefits. Unfortunately, economic environments aren’t always on the upswing, and sometimes companies need to adapt to harsh economic realities. Tune in as we discuss what happens when workers become complacent or entitled, what can be done to avoid it, and how to address it in your company.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It.
• [00:30] An overview of what we mean by entitlement, and how it was demonstrated during a recent meeting at Meta.
• [02:01] Why you want your staff to be adaptable, especially when the economy is volatile.
• [02:26] How to address entitlement creep in your company.
• [03:14] Why hiring good people is the best way to grow your company.
• [04:43] How employees with a bad attitude affect their teammates.
• [05:02] Eric’s weekly newsletter at Single Grain and how he has addressed entitlement.
• [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everything in marketing, like how he framed his questions and how he structured his post. We discuss why the post performed better on LinkedIn than on other platforms, why asking questions generated interest and broadened its organic reach, and how to generate similar engagement in other posts.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Get 344,654 Organic Impressions On A Single LinkedIn Post.
• [00:28] Learn about Eric’s post on whether you should try to measure everything in marketing.
• [01:08] Why this post performed much better on LinkedIn than on other platforms.
• [02:51] How asking questions of your audience helps you generate interest, conversation, and comments.
• [04:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:46] Check https://www.marketingschool.io/jobs to access our free jobs board! 
• [05:00] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Eric’s LinkedIn Post: Should you try to measure everything in marketing?

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But there are other ways to survive a recession, and even thrive. Tune in to learn how to shift your focus to generating income, fostering growth, and succeed in the current economic climate.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic:  The ONLY Two Things Your Company Needs To Focus On During This Recession.
• [00:29] Why generating income should be your main focus during a recession.
• [00:55] Why marketing tends to be cheaper during a recession.
• [01:19] The importance of focusing on profitability during an economic downturn.
• [02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:58] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will both be speaking this year, what topics they’ll be covering, and how to make the most of conferences and other live events! 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events).
• [00:29] Learn about the annual Inbound conference where Neil and Eric will both be speaking this year.
• [01:09] How Neil and Eric typically prepare their teams for Inbound and other similar events.
• [01:38] Why conferences are expensive and how to get a high ROI.
• [02:10] How to make the most of an event where you are speaking.
• [02:35] Learn about the dinner that Eric will be putting together for Marketing School.
• [03:19] Neil shares the topic of his talk on how to navigate the changes in social and search algorithms.
• [04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:27] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! 
• [04:39] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• INBOUND 2022
• Neil Patel at INBOUND 2022
• Eric Siu at INBOUND 2022
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, their move into the advertising space, and why this feels inevitable.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Apple's Sly Move Into Ads.
• [00:40] How Apple’s changes to their tracking system impacted advertising on Facebook.
• [01:25] How Apple has guided the public narrative to suit their agenda.
• [02:00] How Apple fits into the advert ecosystem.
• [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:52] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Measure Everything?
• [00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’.
• [01:10] The metrics you should focus on when you’re measuring.
• [02:14] The concept of analysis paralysis.
• [03:19] Why large organizations can afford to conduct more measuring.
• [03:57] Check https://www.marketingschool.io/jobs to see our job postings! 
• [04:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:13] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus users, this is a very low statistic. Compared to most other social networks, LinkedIn is craving content, so we say: give it to them! Learn more about posting consistently and encouraging engagement through your comments section, plus so much more, in today’s show!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Win at LinkedIn.
• [00:25] Two tips for winning at LinkedIn: firstly, post consistent content.
• [01:15] Secondly: encourage people to leave engaging comments on your posts.
• [02:14] Eric shares an example of how comments boosted impressions on one of his posts.
• [02:52] How you can let the LinkedIn algorithm work for you; take advantage of organic reach.
• [03:37] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:39] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time and put out content more consistently. Tuning in, you’ll gain some insight into these processes and find out why we believe that, if you’re not batching your content, you’re making a huge mistake! You won’t want to miss this episode.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How We Batch Our Content.
• [00:25] How Neil batches his content, from blog posts to videos and podcasts.
• [01:11] Why we think you’re making a big mistake if you’re not batching your content.
• [01:45] The benefits of using a tool like Sprout Social to help you batch your content.
• [02:55] Why Eric believes that Tweets cannot be batched.
• [03:46] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:48] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Sprout Social

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also learn about the value of paid ads to boost your organic reach, some of the tools we recommend, and so much more! We hope you’ll join us.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: YouTube Success Secrets.
• [00:40] Neil’s number one secret for success: push videos really hard in the first 24 hours!
• [01:50] Whether or not we recommend using paid ads to boost your organic reach on YouTube.
• [02:28] Mistakes Eric has made with his YouTube channel and what you can learn from them.
• [03:59] The importance of adapting and learning as algorithms change.
• [04:08] Tools we recommend: TubeBuddy for AP testing and vidIQ for content planning.
• [04:55] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:56] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Neil Patel on YouTube
• Eric Siu on YouTube
• Film Booth
• TubeBuddy
• vidIQ

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped posting content to YouTube, and so much more! You won’t want to miss today’s episode.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Our Boneheaded YouTube Mistake with Marketing School.
• [00:28] How Libsyn helped us grow our views by automatically publishing consistent content.
• [01:25] The mistake we made when we stopped publishing videos to YouTube.
• [01:55] What we would do if we still had that YouTube channel today.
• [02:11] Why every view counts and consistency is key.
• [02:40] That’s it for today! Don’t forget to rate, review and subscribe!
• [02:41] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Libsyn

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu