In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.

In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands.

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In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn:

1. Determining where to advertise
2. Building a funnel based on consumer psychology
3. Understanding the variables for conversion
4. How to track success
5. How to adapt based on what's happening.

In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't 
matter how good you are at platform execution if you don't nail the ads. 

In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales.

This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone.

I hope you enjoy this, but more importantly I hope it provides value that you can use in your company.

We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands. 

In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.

META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover:

- What's different about META Ads in 2024
- What strategies are working now
- Testing and scaling campaigns
- Measuring the success of creative
- The importance of the actual ads now vs in years past
- How to think through attribution
- The correlative effect of META on other platforms
- Using Google as a part of your META campaign

And a whole lot more! 

To watch the entire episode on YouTube click here: 

https://youtu.be/MYVyFFVKY3s?si=b2CrnqNlEA9zeC5J

If your marketing strategy isn't working, you may be going to broad. 

There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one. 

This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach. 

Are you struggling with generating revenue? 

Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits. 

It'll also help you learn whether a campaign is doomed from the beginning. 

The CAC to LTV ratio changes based on the industry. We'll break down 3 examples. 

1. Businesses with a good chance of repeat purchases.
2. Business with a high chance of repeat purchases.
3. Business with a low or no chance of repeat businesses.

Understanding which category you fall into, will help you understand how the CAC vs LTV ratio applies to you, and how that impacts your strategy.

If you want to watch this episode on YouTube so you see the charts and visuals you can do so here: 

https://youtu.be/M8NYyPxkx7c?si=zHDEVfyF2MxQ88yr

Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority. 

In this episode we run through the three stages of growing a business in 2024.

If you want to get the visuals to this episode, check it out on YouTube:

https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s