Anewgo of New Home Sales

Marketing Single-Family Rentals: Attracting Today's Renter-084

09.11.2023 - By Anya Chrisanthon and John LeePlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Aaron Fichera, COO of SmartTouch Interactive, joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key website features like interactivity and visualization tools to bring the rental property to life digitally. Aaron provides insight into budget differences between marketing rentals versus for-sale homes and stresses the value of capturing pre-lease interest.

For full show notes please visit: https://anewgosell.com/show84

More episodes from Anewgo of New Home Sales