Most Canadian small business owners don’t need to hire out their marketing — you need to learn how to think like your own CMO.

In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll explains why entrepreneurship is a trade, why marketing is one of the five core entrepreneurial skills, and why outsourcing only works once your strategy and systems are already in place.

You’ll learn:

• Why microbusiness owners can’t separate the practitioner from the entrepreneur

• What the five core entrepreneurial skill sets are — and where marketing fits

• The difference between marketing strategy, systems, and skills

• Why clarity and internal capacity matter more than posting or paid ads

This episode gives independent business owners, micro-businesses, and solo entrepreneurs a clear way to build their marketing foundation with more confidence, structure, and long-term stability.

➡️ Join my free Understanding Marketing training to learn simple, stage-based strategies that fit your business.

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