In her Year 1ne, Morolayo (“Layo”) has worked in the non-profit sector as a Marketing and Social Media Specialist at Nankind, an organization that provides free supportive care to families affected by cancer; and prior to this she was in Community Engagement at Wealthsimple Foundation. Morolayo also worked for four years agency-side in
Nigeria before  moving to Canada to exploring her creative and
purpose-driven passions further. 🤗

Some of the highlights from Layo and Blair’s chat include how focusing on a niche sector helps in the job search, the difference between working agency vs. client-side in marketing communications; and, why sometimes “you need to slow down to speed up”.

🗣️ In This Episode
Morolayo’s Year 1ne @ Nankind
1:05 | Introduction from Layo
1:40 | Overview of Nankind
12:30 | How can you volunteer with Nankind?
15:05 | Working in marketing for Nankind
18:30 | Did you want a digital marketing generalist role?
21:10 | Working in community engagement at Wealthsimple Foundation
23:20 | What’s on your mind in marketing right now?
24:40 | Talking about a sensitive topic like cancer
27:15 | What’s the brand voice for Nankind?

Getting to Day 1ne: The Job Search
29:15 | Making the move to Canada
32:25 | Deciding to shift from agency to client side
34:25 | How did you get the job?
40:35 | Hardest part of the job search
44:15 | The “What’s your favourite brand?” question
48:10 | Turning the tables…”What’s Blair’s favourite brand?”

Thing’s I’ve Learned in Year 1ne
50:20 | Rookie mistake on jumping into things too quickly
54:25 | Pro tip that curiousity can take you a long way

🔗 Links and Resources
Connect with Morolayo Folami: LinkedIn | Website | Instagram | TikTok
Brands/organizations: Nankind | Wealthsimple Foundation | George Brown College | Black Students Success Network (BSSN) | Netflix | Aldo | Patagonia
Marketing and media tools: Google Grants
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness