In this episode of the Marketing Strategy Session, I had a great conversation with lauren salaun to talk about how public relations has changed over the past few years. We also talked about how influencer marketing is becoming the new public relations.

Many businesses have been struggling with getting exposure and look at outdated methods in order to get in front of their audience.

Lauren shares her approach to getting businesses of all sizes exposure like a national brand.

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I talked to Tarun Stevenson about how to lead a company to profits

The Making of an Indispensable Brand episode talks with Mitch Duckler of Full Surge about how companies separate their brand from the pack and how you can individualize your brand as well.

.Obtain the book The Indispensable Brand here https://mitchduckler.com/the-book/

Email [email protected] to get your free digital download of the book.

Be a part of the marketing community http://marketologygroup.com/

So often brands look to brand ambassadors and social influencers to promote their products and services. But what should you look for, follower numbers, social platforms, engagement, what?

The KPIs are not muddy as some have learned how to game the social following numbers making the impact sketchy.

I have had the chance to talk with Ryan Schram of IZEA about what brands should look at in measuring which influencers to leverage and what expectation you should have, realistically.

Reviews are the new word of mouth for businesses. But how do your business get customers to give reviews. Alton and Jeff talk about the important of getting reviews, how to get them and what is new with Google My Business.

Everyone is trying to keep up with Amazon. But trying to keep up with Amazon will shut your business down. See how to be the new Amazon that others follow.

Do you have to be rude or over aggressive to be successful in business

What are your customers saying about you. If nothing, you need to hear this so you can get positive reviews.

In order to succeed i n marketing your business, you must focus. How to avoid distractions in business.

You should nurture clients to have higher conversion ratio. I talk about nurturing your audience to build loyal customers.