With social media at the helm of PR and marketing, it’s no surprise that the business landscape has

vastly changed. So is social the new PR? With me on the show today is Kristin Marquet, the founder and

managing director of Creative Development Agency. She’s a clever no-nonsense woman who’s forged

successful partnerships with big names in the lifestyle and media scene.

In this podcast we talk about how business-owners often misconstrue social media and PR to have one

sole purpose: to boost sales and bring in the bucks. Although this usually comes as an end-effect, Kristin

argues that PR and Social Media have a more complex function: to develop brand-awareness and

generate buzz. So how can PR and Social Media agencies convince sales-oriented members of the C-

Suite that their services aren’t just worthless white noise? Kristin tells us the secret step-by- step!

In the digital era, is “social stalking” superior to building relationships offline? How do we draw the fine

line between PR and Social Media? With so many new tools coming in, which ones do we chuck and

which do we use? Kristin answers all these questions and more with her PR and social media prowess.

Filled to the brim with so many golden nuggets of wisdom, this is one podcast business owners should
not miss!

Today we’ve got a beefy podcast from health-buff Darren Thompson, a multiple-Ironman competitor

and the mastermind behind Fisical Therapy, a 12-week online program that skyrocketed through

brilliant automated marketing and social media tactics.

First we tackled social media. How was Darren able to launch a successful Facebook ad campaign with

just a couple of cents per click? What elements made his Facebook ads successful?

Next, we looked at automated campaigns. So many companies nowadays go lax after setting up their

marketing automation, fully depending on the comforts of an automated system. But with that comes a

predicament: the market is complex and consumers are unpredictable. So how do we push through?

Darren explains how to quickly adapt when things change, how to integrate campaigns with future

marketing initiatives, and how to set up your marketing campaigns to scale depending on levels of entry.

Expect lots of helpful tips, brilliant insights and a handful of do’s and don’ts from this very informational episode!

With me today is SEO extraordinaire Nick Wilsdon, the SEO Lead of Global Channel Optimisation of the

Vodafone group. With around 18 years of SEO experience, Nick has mastered the intricate ins-and- outs

of the SEO business, so much so that even though SEO through the years has been so inconveniently

erratic, Nick has proven to be extraordinarily efficient – and today we have the honor of finding out

what makes his strategy so effective!

In this podcast we learn how SEO has evolved through the years and how the business has become

more specialized, especially on its massive mobile-centric shift. The overall success of SEO has now

become a company-wide initiative encompassing almost all departments, which now leads us to a

challenge: How can companies fully integrate SEO into their business?

With his extensive SEO repertoire, Nick gives us the lowdown on the following: How do you convince

members of the C-Suite of SEO’s value when it requires so much specialized knowledge to understand?

How do big companies who are less-agile manage with SEO being so erratic? Why is the “fear of being

first” hampering the progress of so many companies nowadays? Is it absolutely essential for all

companies to make the change to mobile?

In the end, Nick closes with a golden nugget of wisdom: In SEO, “it’s not about knowing the change

that’s going to happen, it’s about being prepared for the change that’s going to happen.”

Whether you have SEO in your business or if you’re still scratching your head thinking if the integration

is worth it, this podcast is an absolute goldmine of valuable information!

The other day I was in a meeting talking about some upcoming marketing initiatives and saw that we were getting nowhere. Everyone was over concerned with their own agenda and how they viewed the marketing message that they did not work together for the greater good.

So in this episode, I interviewed Sree of Met Museum to pick his brain about how internal marketing can help companies develop better external marketing campaigns

Today, I had an interesting discussion with CallidusCloud CMO Gile House about how to turn tire kickers into leads. We also talked about how companies are using this marketing automation method to be predictive with their messaging and increase sales.

The internet has turned everyone into journalists, reviewers and critics who are well informed before coming to your website. Gone are the days of a one size fits all cold call from a sale rep. Nowadays, you need to meet the person where they are in the sales cycle and understand a little more about their needs and knowledge level before going into a canned pitch. With marketing automation, you can learn more about the needs of your audience as well as the right time to provide the right message.

This is what CallidusCloud calls lead intelligence.

Gile believes that marketing is only a part of the process and that they are here to assist the sales department. He states that in a 2014 study, only 1 in 5 meetings with salespeople yielded a follow up and even less converted into a sale. Many times this attributes to marketing not providing sales with the full context of the lead before the meeting.

But it is not entirely marketing’s fault. In many companies, it is not a part of the sales process for this knowledge transfer. Each department has its own way of handling leads with no holistic approach.

Listen in as we discuss how information can be gathered and passed from marketing to sales equipping them to provide predictive messaging and convert more tire kickers to leads and leads into sales.

This is an expansion on an earlier discussion around movement marketing. In this episode I do a deeper dive into the art of movement marketing

Many companies strive to create campaigns but few create movements. History has shown that movements create a loyalty that an advertisement can not.

In this episode I talk about how companies have created movements to establish brand awareness.