How do you know your communication plan is effective? How can you ensure it's metrics-driven? Find out in this excerpt of a talk by strategy consultant Dorie Clark to a group of nonprofit executives. Learn more at www.dorieclark.com.

Can you do well by doing good? Marketing expert Dorie Clark discusses the importance of charitable involvement for building your skills and network - while simultaneously making a difference. Learn more at www.dorieclark.com.

If you want positive media coverage for your business, the first step is to build trust with reporters. Marketing expert Dorie Clark shows you how to reach out and cultivate journalists over time to create a win-win relationship. Learn more at www.dorieclark.com.

In your company, who's authorized to speak to the media? Do you know? Do they? Marketing expert Dorie Clark explains why it's critical for your company to have a written media relations policy, to avoid serious communication breakdowns and crises. Learn more at www.dorieclark.com.

Your customers will simply tune out if your communications - enewsletters, blogs, podcasts - aren't relevant to them. How do you ensure you're speaking to their interests and needs? Find out from marketing expert Dorie Clark, in this recent talk to a group of Boston executives. Learn more at www.dorieclark.com.

What questions should your organization be asking to prevent media crises? Find out in this excerpt of a talk by Dorie Clark, marketing strategy consultant. Learn more at www.dorieclark.com.

A media crisis has struck: how can you avoid making it even worse? Learn how in this excerpt of a recent talk by marketing expert Dorie Clark. Visit www.dorieclark.com.

Media advisories are a key tool in capturing journalists' attention. What should they say, and when should you send them? Find out from former award-winning reporter and marketing consultant Dorie Clark, in this excerpt from a recent talk to Boston executives. Learn more at www.dorieclark.com.

You've discovered there's negative information about you or your company online - what to do? Hear marketing strategist Dorie Clark's tips, in this excerpt from a recent talk to executives. Learn more at www.dorieclark.com.

How do you create a powerful communication strategy for your organization? Marketing expert Dorie Clark describes the six key steps to follow, in this excerpt of her recent talk to a group of executives. Learn more at www.dorieclark.com.