Marketing Study Lab - Actionable Marketing Knowledge

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Marketing Theories Explained Series Link: https://bit.ly/3mi35di

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 

Intro This is part three of six.

Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing

This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.

Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)

This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.

This week we take a look at TOWS ANALYSIS

Watch the video series: https://bit.ly/35AEWrA 

Podcast Summary How can the TOWS Analysis Help YOU As A Strategic Marketer? 1 - Bridges the gap between a situation analysis or research (where are we now)? 2 - Develop forward thinking strategic directions (where do we want to go)? 3 - It is based on research and sound knowledge which can be explained to important stakeholders within the organisation to gain buy-in 4 - You can use this along with a SWOT to very quickly create strategic focal points 5 - Following this step by step process creates a link between the present and the future.

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 

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Topic: Marketing and Strategy

Discussion Points • The difference between strategy and tactics • Why strategy is so important? • How to develop and Marketing Strategy

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 

Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)

Peter Sumpton Hello, hello, hello. Welcome to another episode of marketing. And with me Peter Sumpton, the Lego master of marketing, hence the little wavy Lego man as we started. I'm marketing consultant first and foremost. But I cover everything within the marketing genre. My mission in life is to help as many companies as many organisations as possible, see the value known understand the value of marketing, and then implement it so they can become a marketing focused and orientated company. If they don't, they will disappear in the long run, usually, because this gives them a short term view of the world and not a long term view of the world. And specifically, not a long term view of the world from a customer's point of view. So what are we talking about today? So what we're talking about today is marketing and strategy. That old strategy thing? What is it? Why is it different from tactics? What should we know about strategy that we don't? How can we formulate a strategy quite easy. Those are the things that we need to know. And we need to understand to become a better marketer, I always always talk about good marketer, bad marketer. And there's certain elements, certain components, or certain things that good marketers do, that bad marketers don't do. And this is one of them, understand the importance of a strategy and understand the difference from a strategy to a tactic. And that's hugely important in marketing, hugely important in any walk of life, but marketing more than any. So on that, if you've got any questions about marketing strategy failand, to me, put them in the comments. And I'll do my best to answer them throughout this live or after it if you're watching post live, or indeed, if you're listening to the podcast, of which this will formulate into part of the marketing study lab podcast series. So let's get on with this strategy thing. What is a strategy? And why should we utilise one? So a strategy is quite difficult to quantify. Everyone talks about being strategic, everyone talks about having a strategy a strategic direction. The way I like to define a strategy is it's how we're going to get somewhere how we're going to achieve something which is usually an objective, but it gives us an overall view as to how we are going to achieve a particular something. Now in marketing, that is usually to increase a competitive advantage, or improve some kind of return on investment, usually through sales or something monetary. Now, it doesn't have to be monetary. It doesn't have to be monetary, as long as there is some kind of objective that we can then work out the ROI and we can quantify it. So from that point of view, this could be signups downloads, event signups attendance, it doesn't have to necessarily be monetary. But

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 

Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 

(from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)

Marketing Theories Explained Series Link: https://bit.ly/3mi35di 

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 

Intro This is part two of six.

Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing.

This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.

Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)

This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.

This week we take a look at STAKEHOLDER MAPPING

Watch the video series: https://bit.ly/35AEWrA

Podcast Summary Stakeholder mapping allows you to identify key players that will influence your project and its success;

1. Find out who has the most influence 2. Focus on those who will benefit most. Probably who serve 3. See where resources are needed and what they are 4. Have a game plan to manage, monitor and control

If you don’t understand your stakeholders, you are placing an insular view on your world and those that can influence what you are doing. This will become a hindrance and cause major issues in the long-term.

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Marketing and BRICK Theory - Live Episode 5

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 

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Topic: Marketing and BRICK Framework

Discussion Points • What is the BRICK Framework? • How does it work? • A dive into each stage: o Values o Problems o Solutions o Learn o Plan o Develop o Connect o Action

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 

Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)

Peter Sumpton Okay, that was a brief intro. Hello, and welcome. I'm on my own today. It's a bit of a shame. But the show must go on and all that jazz. Welcome. If you're just joining me, my name is Peter Sumpton, Lego master of marketing. And what I like to do on a Friday afternoon, because it's the afternoon here in the UK, is dive into some marketing and and what do we mean by that? Well, what we mean is that we take marketing as a profession that we should all know and love. And we combine that with a particular

other element.

So that could be in the past, we've done finance, we've done education, we've done Media Relations, we've done history, and those types of things, today is going to be slightly different. It's a slightly different marketing, and because like I say, I'm on my own. And what we're going to do today is we're going to look at something called the brick model. It's a model that I've created that helps me get across what I am trying to do, when I speak to clients, it helps me create a formula for them, a marketing plan for them, that is clear and obvious. And also, it makes sure that I don't really miss anything out in that step process. So what I want to do today is take you through that formula. And lo and behold,

we use this,

we use Lego to do it, which is quite cool, really big fan of Lego as you might know. And it's in the you can see it here. This is your brick formula. So we've got a fair few points to get through. That includes values, problems, solutions, learn, plan, develop, connect, and obviously action, always about the action. But first, I just want to break down this model. So I can explain it to you a little bit better as we go through today. If you do have any comments, if you do have any questions, please put them in the

comments,

or post them or wherever you're watching this because we're live on Facebook, YouTube, and LinkedIn. Well, modern one does a See ya. So what we're doing today, it's marketing and brick theory, which we really cool. Again, just as people start to join us, I just want to highlight the fact that this is, again, my methodology that I take to clients, to highlight how I can help them from a marketing point of view, and marketing consultancy point of view, and help them achieve their goals through marketing. So I'm a strong believer in my passion in life. And my main goal in life is to help as many companies and as many people understand what marketing can do for their business. So if you do have any questions about marketing, planning, my brick model as we go through it, or anything else, for that matter, just dive in the comments,...

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 

Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 

(from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)

Marketing Theories Explained Series Link: https://bit.ly/3mi35di 

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 

Intro This is part one of six.

Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing today.

This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.

Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)

This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.

This week we take a look at THE MARKETING AUDIT

Watch the video series: https://bit.ly/35AEWrA 

Podcast Summary The best audits don’t assume anything, it is a fact-finding mission form which analysis can be drawn

To do this correctly you need to understand the various models that are available and their place with the audit

Data overload is a thing. You can analysis to much without any action. Get what you need to draw conclusions and implement.

Don’t be scared to use models in part, mix and match or develop them yourself, it’s all about getting the best data in a manageable format for you to draw conclusions, do worry about getting the models wrong or using them in a way that is slightly different to the norm.

It’s all about gaining the best insight and learning from what is available to you in order to develop strategic decisions to move forward

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA

Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962

(from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)

Guest: Em Wilson (https://www.linkedin.com/in/emwilson36274/) Topic: Marketing and History

Discussion Points • Tractor magazines • Toothpaste changing a nations habits • Is breakfast the most important meal of the day? • Is smoking healthy? • Sample cards • Historical brands and logos

Link to the live video:https://www.linkedin.com/video/live/urn:li:ugcPost:6715289765270315009/

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81

Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)

Peter Sumpton 

Hello and welcome. My name is Peter Sumpton, marketing consultant and Lego master of marketing and you're listening to the marketing study lab podcast live. Well, this bit isn't live, but the rest of it is. You'll hear a bit about that later. I mean, now, let's crack on. These episodes are taken from my live show marketing, where we look at the relationship between marketing and a specific topic. Subject or specialism. Sometimes there'll be guests, other times, it will just be me. So let's get cracking. Right, apparently we are live. Fantastic. Great thing. First first time and Wilson Welcome to LinkedIn live. It's wonderful in here, isn't it? Absolutely marvellous. So glad you'd say you do this. I'm really looking forward to it. Because I know you've put a lot of time and effort into the research into this and every time you post something, in terms of the history of marketing and all that kind of stuff. It's really engaging, really exciting. And I just can't wait to see what you've got for us today. But I'm going to chip in with a few things as well if you don't mind. But before we do that, first of all, introduce yourself to the lovely audience who are you?

Em Wilson 

Well we take screenshots Everyone knows that we're live wire on my station.

Peter Sumpton 

I was looking at the camera there. It's not gonna look good.

Em Wilson 

I don't look great either to be better excited.

Yeah, introduce yourself. So I'm m Wilson. I run an international marketing agency called Mari Mari located at UK and and yeah, bit of a bit of a weird and wonderful squiggly career into marketing. So and started in the commercial team at BP and trading so as a buyer, and then went into strategy for Europe for Castro then I did some global social media for BP, their tech startup through a successful investment round. And then I did six months with a as a marketing director and business development manager and then yeah, walked out and started Omari

Peter Sumpton 

as you do, where does the name of Mari come from?

Em Wilson 

And so, in honesty, it's a bit of a smush of my my name and my husband's name. So we save you money. And and yeah, we were just always always married. So that was because we were proper from day one. So

Peter Sumpton 

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Guest and Episode Links Dr. Krista Fabrick https://www.kristafabrick.com/ https://www.linkedin.com/in/krista-fabrick/

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81

Intro Something a little different this week as I want a share a recording of the first live a attempted to do way back in March of 2020. Yep, way back when we were young and mask free.

Why am I sharing this now? As I think it is such a topical time to dive deep into all things Marketing Strategy. When your industry and buyers behaviour may be changing at a rapid rate, you should always focus on your strategic direction, whether this needs reassessing or nailed to the mast.

A robust Marketing Strategy will weather most stormy seas… I really don’t know where these turgid sayings are coming from so let’s stop at now and get chatting to Marketing Study Lab second timer Krista Fabrick, now Dr. Krista Fabrick (but not at the time of recording which is why it isn’t really mentioned) – congrats by the way.

In this episode we cover; - How to formulate a strategy - The difference between Strategy and Tactics - Pricing and perception - And of course, where do podcasts fit in with all this

Without a random opener today, let’s dive straight in with a tentative ‘are we live yet?’

Watch the episode video:https://youtu.be/qfToaD-ZSlk 

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 

Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962

(from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)

Guest: James Perry (https://www.linkedin.com/in/jamesperryaccountingsuccesscoach/) Topic: Marketing and Finance

Discussion Points

• Guinness!!
• Irish history
• Personal branding
• Financial education
• Professional marketing qualifications
• Importance of practical experience

Link to the live video:https://www.linkedin.com/video/live/urn:li:ugcPost:6712752394180075520/

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81

Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)

Peter Sumpton 

Hello and welcome. My name is Peter Sumpton, marketing consultant and Lego master of marketing and you're listening to the marketing study lab podcast live. Well, this bit isn't live, but the rest of it is. You'll hear a bit about that later. I mean, now, let's crack on. These episodes are taken from my live show marketing and where we look at the relationship between marketing and a specific topic. Subject or specialism, sometimes there'll be guests other times it'll just be me. So let's get cracking Okay, fantastic. Live live live love it. And I am so delighted to be joined today for this little chat with Mr. James Perry. James How are you doing?

James Perry 

I'm good Peter. What about yourself? Thank you for having me.

Peter Sumpton 

No problem. I'm doing pretty damn well to be fair. Yeah, all is good big workshop today. Hang on one second. Yeah, just a bit of technical difficulty there Yeah, I did a workshop today that had loads of people in it which is absolutely fantastic all engaged all interested in in marketing and the theory and about how you build a marketing plan and stuff like that so I can't complain sunshine and I think it's a bit cold outside but who cares? This isn't a weather forecast. So we don't really care Believe it or not, the weather is lovely here. It's not cooled

James Perry 

and we're in the north of Ireland here which is all we get out.

Get out that's not Peter like I say to people the London for Ireland this Hibernia which meant which means the land of water so I

Peter Sumpton 

see now you're gonna have to come back on because I don't know enough about islands and I don't know how I'm going to link it to marketing but there's bound to be some way and your knowledge of marketing and marketing your knowledge of Island and the history is on real so yeah, we're gonna have to link that in some way shape or form I'm not sure how but like well

James Perry 

here we go. One of the biggest brands in the world is Irish.

Guinness

Peter Sumpton 

well see that's why I invite you on you just keep me in check and make me look fun cuz I'm

James Perry 

brought on brand Ireland and...

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA

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Guest and Episode Links Kate Christie www.timestylers.com https://www.linkedin.com/in/kate-christie/ https://amzn.to/2GwGniA

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81

Intro Everyone has been late for something in their lives. And everyone knows someone who is ‘always late’ (this isn’t a good thing, it’s just a thing).

But in a time-sensitive world, how can we claw some of this back and start to take control of time? The same time that everyone else has in the world. 24 hours a day.

Let’s chat to Kate Christie, Founder & CEO of Time Stylers. Kate is a time management specialist; global Speaker; consultant and the best-selling author of four books, the most recent of which is ‘Me First: The Guilt-free Guide to Prioritising You’ (links are in the show notes).

Kate consults on maximising time, with a reputation for helping clients find 30 hours of lost time a month.

In this episode we cover; - The main time stealers - Time investment tips - Making sure your day is productive - What teams need to focus on to become more productive - Can we rely on technology for time management?

Takeaways Top Tip Don’t think of time as management, it’s an investment. If you do the math’s, your time investment really adds up as Kate so eloquently put it with her numbers and figures. Let’s make sure we invest it in something worthwhile.

Favourite Quote ‘Each time we’re interrupted, it takes us about 23 minutes to return to the task we were interrupted from’ which is such a powerful statement. That means, we could literally spend a week not doing the task in hand!!!! Wow1

And Finally, the Most Important Takeaway from this Episode Set a weekly to do list (on a Sunday), this way you can see which activities should be non-negotiable. If you don’t do this then, as Parkinson’s Law shows, we will end up filling our time appropriately with other tasks, missing out those that could really shift things along.

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA

Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)

Guest: Justin Goldstein (https://www.linkedin.com/in/goldsteinjustin/) Topic: Marketing and Media Relations

Discussion Points • Mentioning the C word or Politics • Being an asset to the media • What the media want from you • Becoming an expert / spokesperson • The value of podcasts

Link to the live video:https://www.linkedin.com/video/live/urn:li:ugcPost:6710246143399358464/

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81

Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)

Peter Sumpton 

Hello and welcome. My name is Peter Sumpton, marketing consultant and Lego master of marketing and you're listening to the marketing study lab podcast live. Well, this bit isn't live, but the rest of it is. You'll hear a bit about that later. I mean, now, let's crack on. These episodes are taken from my live show marketing and where we look at the relationship between marketing and a specific topic. Subject or specialism. Sometimes there'll be guests, other times, it'll just be me. So let's get cracking. Right, we are back. We're alive. And it gives me great pleasure to introduce Justin Goldstein, who's from press regarding communications, a strategic Media Relations agency. I didn't want to get that wrong. I was reading off the screen. It just didn't work. Welcome.

Justin Goldstein 

Thank you. Thank you very much for having me.

Peter Sumpton 

On So today, what I want to cover is marketing and media relations. So before we dive into that topic, can you just give us a bit of a brat background to who you are and what you currently do for your clients?

Justin Goldstein 

Sure. So, um, well, first, thank you again for having me. Um, so I've been in public relations for close to 10 years now. And I work on a very specific part of public relations called Media Relations, which essentially means building relationships with the press to get publicity for different types of clients. So I've worked with, you know, clients and travel, real estate, consumer b2b kind of runs the gamut. But the end goal being to get them coverage and then also working on developing podcasts much like one the one that you have, for different clients, whether it be individuals or organisations. Okay, that's cool. I think we'll come on to podcasts a little bit later on, because it'd be it'd be a bit crazy. Not to

Peter Sumpton 

So that's that's what you do for people. It fascinates me the whole Media Relations thing. And it's certainly a topic that, that I'm not fully immersed in, by any way, shape or form. So looking to claim a lot of insight from this, this little chat we're going to have here. So first of all, like to start on a big opener. What's the hot topics within media relations? What, you know, what are you focusing on right now for some of your clients?

Justin Goldstein