In this episode of Connected Communications, we explore how sustainability is shaping the world of PR. With growing pressure on companies to act and talk responsibly, how can marketing and comms professionals share their green credentials without falling into the trap of greenwashing or even greenhushing? We examine the role of PR in driving meaningful change, why sustainability is rising up the agenda, and how to deliver effective messaging, as well as the importance of measurement and proving that what you say you are doing is actually what you are doing.

Featuring interviews from:

• Lana Ollier, Global Sustainability of HUBER+SUHNER
• Xavier Renard, Marketing Director at ACOME

This podcast is produced by Proactive International PR.