Creative Director, Van Burnett, narrates his Point of Pride story about creating an aligned messaging framework that unified content for multiple Caterpillar aftermarket product groups.

Senior Project Planner and DEI committee co-chair, Megan Gibbons, narrates her Point of Pride story about the challenges and successes of starting up the employee-led DEI committee at Simantel and what the work has meant to her personally.

Associate HR Manager, Nick Knuffman-Brewer, narrates his Point of Pride story about making HR more of an employee experience and ways he strives to make it a positive one for all Simantelites.

Senior Communication Strategist, Pam Aiello, narrates the story of how she learned about the lasting impact of a campaign through the words of her daughter.

Director of Experience Strategy, Sara Ingles, narrates the story of what it was like to co-direct Caterpillar’s Dozer Pride rap video, challenging the status quo to create a video that still resonates today.

Executive Director of Service Management, Lori Johnson, narrates the story of how she found her true passion professionally while balancing life as a mom.

Executive Strategy Director, Erin Bowald, narrates the story of how the strong female leadership at Simantel has influenced her and given her hope for her daughter’s future.

Marketing and Brand Director, Alicia Ruemelin, narrates the story of her involvement in a big milestone at Simantel and an all-time favorite event for so many people tied to the agency – our 40(ish) anniversary celebration, Ish Fest.

Marketing and Brand Director, Alicia Ruemelin led the planning and execution of Ish Fest, Simantel’s 40(ish) anniversary celebration in the fall of ‘22. It took a ton of work, but in the end, the event went off without a hitch(…ish).

Executive Strategy Director, Erin Bowald, has learned a lot in her 15 years at Simantel. Hear how it prepared her for the role she’s in today, what she learned from the strong female leadership of the past and how she’s now shaping the next generation.