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6 $0 Marketing Tactics to Spread Your Brand

If a TED Talk & a radio show had a baby & raised it in a physical therapy clinic.

Hosted by former Rock Radio DJ turned Physical Therapist, Jimmy McKay, PT, DPT.

The best conversations happen at happy hour, welcome to ours.

Medicine

Science & Medicine

Science

Health & Fitness

Life Sciences

We cover the top 5 tests and measures every geriatric physical therapist should consider for assessing fall risk in older adults. Join our expert guests, Jackie Osborne and Ken Miller, as they share their insights on the Berg Balance Scale, Single-Leg Stance, Timed Up and Go, Five Times Sit-to-Stand, and Self-Selected Gait Speed. Discover how these essential tools can help you improve patient outcomes and enhance your practice. Don't miss out on this valuable discussion!Great news from APTA Geriatrics – the Certified Exercise Expert for Aging Adults (https://aptageriatrics.org/events/courses/ceeaa/) course is now hybrid! This means you can get profession-leading knowledge without the travel and extra costs. Choose the hybrid path with online modules and live webinars, plus a hands-on weekend, or stick with the traditional in-person weekends. Either way, you’ll gain expert skills to design effective exercise programs for aging adults. Elevate your practice and save time and money. Learn more at APTAGeriatrics.org (https://aptageriatrics.org/events/courses/ceeaa/)!

Top 5 Vital Tests & Measures for Fall Risks in Older Adults (f APTA Geriatrics)

In this captivating episode of PT Pintcast, join us as we sit down with Danny Matta, an ex-Army Physical Therapist turned visionary entrepreneur. Danny shares his journey and invaluable insights from running a successful cash-based practice in Atlanta, which flourished even during the challenging times of the pandemic. We delve into why personal connections, virtual services, and a robust business model were essential for survival and growth. Whether you're contemplating starting your own practice or looking to pivot away from insurance dependency, this episode is packed with strategies that could add immense value to your professional endeavors. Tune in to learn how Danny's approach to physical therapy business could inspire a billion-dollar shift in the industry!

Cash is King: Thriving Beyond Insurance with Danny Matta

Dive into the transformative world of LSVT BIG® on this episode of PT Pintcast, where we explore how this groundbreaking therapy is reshaping the lives of those with Parkinson's disease and beyond. Developed initially for Parkinson's patients, LSVT BIG® has proven its versatility in treating various neurological and movement disorders. In our discussion, we uncover the rigorous research-backed approach that recalibrates the brain to enhance motor and non-motor functions, ensuring lasting changes in patients' lives. Whether you're a seasoned PT or new to the field, this episode offers crucial insights into how amplitude-focused interventions can make a monumental difference. Tune in to learn how LSVT BIG® can empower your practice and provide new hope for your patients.

What every PT needs to know about LSVT BIG

In this compelling episode of PT Pintcast, host Jimmy McKay dives deep into the world of musculoskeletal health with the mastermind behind Confluent Health, Dr. Larry Benz. With over 700 outpatient PT clinics, Dr. Benz shares his monumental influence in the profession, insights on physical therapy trends, and the challenges the field faces today.Episode Highlights:* Guest Introduction:Meet Dr. Larry Benz (https://evidenceinmotion.com/people/larry-benz/), CEO of Confluent Health (https://goconfluent.com/about-confluent/), a leader in private physical therapy, digital health, education, occupational medicine, and provider network management.Dr. Benz’s impressive career includes overseeing more than 700 outpatient PT clinics.viDiscussion Points:* Trends in Physical Therapy:The growing popularity of physical therapy in mainstream media and social platforms.The challenges of increasing market capture from 12% to a potential 95% in musculoskeletal health.The critical shortage of physical therapists and the impact of COVID-19 on the profession.The decline in PT school applicants and the implications for the future workforce.* Educational Innovations:Dr. Benz's initiative to reduce PT school duration from three years to two.The hurdles and successes in establishing two-year PT programs.The need for a collaborative effort among CAPTE (https://www.capteonline.org/), APTA, ACAPT (https://acapt.org/), and the Federation of State Licensure Boards (https://www.fsbpt.org/) to revamp PT education.* Clinical Readiness and Burnout:The disparity between the academic training and clinical readiness of new graduates.Strategies to improve the transition from education to practice, including licensing exams midway through PT programs.* Personal Insights:Dr. Benz’s experience in the military and its influence on his professional philosophy.The role of social media in promoting physical therapy and Dr. Benz’s strategic use of platforms like Twitter and Instagram.Sponsors:* Owens Recovery Science:Get certified in personalized blood flow restriction rehabilitation training with Johnny Owens and the team. Visit OwensRecoveryScience.com (https://www.owensrecoveryscience.com/) for more information.

Getting to the Bottom of Musculoskeletal Health (f Dr. Larry Benz)

Jen Gruenhagen (https://www.linkedin.com/in/jennifer-gruenhagen-638ba521) discusses the adaptive sports court at the APTA Combined Sections Meeting conference. She explains how the court breaks down barriers and connects physical therapists across specialties to learn about adaptive sports. She emphasizes the need to view adaptive athletes simply as athletes and to focus on their abilities, not disabilities. ﻿She challenges physical therapists to step outside their comfort zones and learn how to serve this athletic population.FROM ATIHave you ever thought about where your career in physical therapy could take you?It's not just about the job; it's about making real connections that help patients get better faster.Imagine working somewhere you can grow through mentorship, and get leadership training that matters.Sounds like a place you’d fit right in?Click to find out more about what working with ATI is really like.  (https://therapy.atipt.com/pintcast/)Let's grow and learn together!

6 $0 Marketing Tactics to Spread Your Brand

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