In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Mark Kilens. He is the VP of Content and Community at Drift and a former Hubspot VP.

During the podcast Mark explains why Drift is so hot at the moment. Everybody is talking about conversational marketing and Drift is the key player in this area. The company is the fastest growing in the B2B space! We talk about the importance of a conversational platform, how to build the right flows using the Conversational Marketing Blueprint. He also shares some results.

Contact details:

Website: https://www.drift.com/

LinkedIn Mark Kilens: https://www.linkedin.com/in/markkilens/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at [email protected]

-This episode is in Dutch-

In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Irma Tetteroo, marketing manager bij PANAS. Zij is een jaar bezig met de inzet van marketing automation en vertelt in ruim een half uur hoe zij de reis is doorlopen en waar de learnings zijn. Panas maakt gebruik van Act-On automation als managed marketing technology oplossing. Irma vertelt over de resultaten en de mrketing en sales alignment. Daarnaast vertelt ze hoe de organisatie is veranderd en waarmee je als marketeer rekening moet houden als je binnen B2B met automation aan de slag gaat.

Contact details:

Website Panas: https://panas.nl/

LinkedIn Irma Tetteroo: https://www.linkedin.com/in/irmatetteroo/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at [email protected]

In this episode, hosts Elias and Mark (both from Marketing Guys) have a 15 minute chat on how to select the right marketing automation platform for your organization.

During the podcast we discuss the first step: find out how your vendor compares in the marketplace. To find this out we use 3 grids:

1. Forrester Wave on Marketing Automation

Next, we discuss aspects that affect the specific choice for your organization:

1. Features

Contact details:

Website: https://www.marketingguys.eu

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at [email protected]

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Ali Riaz. He is on the board of Task Analytics, a marketing technology company from Norway in the conversion space.

During the podcast Ali not only explains how data can help companies to boost conversions, he also shares insights in the start-up community in Norway. Task Analytics gives great insight into the actual behavior of people visiting your website. Companies like Norwegian (Air) and Telia have been using the software for years now and see great results.

Contact details:

Website: https://www.taskanalytics.com/ 

LinkedIn Ali Riaz: https://www.linkedin.com/in/aliriaz/ 

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at [email protected]

-This episode is in Dutch-

In deze podcast heeft host Elias Crum (van Marketing Guys) een interview met Ruud Buijserd, co-founder van Klue. Ruud gaat in het interview in op het belang van personalisatie in de conversiegerichte marketing. Door middel van de juiste inzet van content op de website is het mogelijk om de bezoeker gericht te voorzien van de juiste content op het juiste moment. Een belangrijk onderdeel van de conversiefunnel zoals hij zelf uitlegt!

Contact details:

Website: https://klue.nl/ 

LinkedIn Ruud Buijserd: https://www.linkedin.com/in/ruud-buijserd/ 

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at [email protected]

In this episode, hosts Elias and Mark (both from Marketing Guys) have an interesting interview with the CEO at Net-Result marketing automation: Michael Ward. Also Henrik Becker, director of revenue at Net-Results joins the call. 

Net-Results claims to be the 1st choice of people buying marketing automation for the 2nd time. Why is that and what are the differentiators? Also, Michael explains why he recently hired Henrik who is a Dutch guy that actually moved from the Netherlands to Denver, Colorado with his family for this job!

Contact details:

Website: https://www.net-results.com/ 

LinkedIn Michael Ward: https://www.linkedin.com/in/mrmichaelward/

LinkedIn Henrik Becker: https://www.linkedin.com/in/henrikbecker1984/ 

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at [email protected]

In this episode of the marketing technology podcast hosts Elias Crum and Mark van Horik -both form Marketing Guys in The Netherlands- have an interview with Suvish Viswanathan, Head of Marketing- Europe at ZOHO Corporation. ZOHO is well known in the US and Asia for its CRM products but lesser known in Europe. Suvish explains the vision of ZOHO and also explains the vision they have on marketing automation. ZOHO is about to release its marketing automation product and we have seen and tested it: this is going to be something! With the integrated AI capabilities, the user-friendly interface, and integrations with other software solutions we expect ZOHO marketing automation to make a big impact in the market.

Show notes:

Contact Suvish on LinkedIn: https://www.linkedin.com/in/suvishviswanathan/

More on ZOHO Automation: https://www.zoho.com/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at [email protected]

Finding the right IT people can be a hard job these days. Marketing technology can make the difference here, as does a sophisticated approach. In this podcast, Elias Crum and Mark van Horik have an interview with Amir Bormand, founder and CEO at Elevano: a specialized technology recruitment company. Amir explains how marketing technology helps him and his company to make the difference in this market and to be successful. 

How to reach Amir:

LinkedIn Profile

Company Website

Twitter Profile

If you want to be interviewed on the podcast or want to know more about what marketing technology can do for you as a marketer, please shoot an email to Elias at [email protected] 

For start-ups, the use of marketing technology can be challenging, especially because of the tight resources both moneywise and people-wise. Yves Neidlinger is the founder and CEO of Culinarylocal, the marketplace for food events in Atlanta, GA. Yves shares his experiences in building a start-up and using marketing technology.

More info on Yves and Culinarylocal:

Email: [email protected]

Website: www.culinarylocal.com

LinkedIn: https://www.linkedin.com/in/yvesneidlinger/

In this episode, we have a chat with Nina Church, the VP of Marketing at Act-on software. Hosts Elias Crum and Mark van Horik talk with her about the stuff we can expect in the marketing automation field this year. Also, Nina explains how she uses marketing automation herself with her team at Act-On.

How to reach out to Nina:

LinkedIn Profile

Company Website