In this episode of The Agile Marketing Experience with Rocket Walk, we sit down to discuss the development of agile marketing with Scott Brinker.

Scott is the author of the popular Chief Marketing Technologist blog with over 40,000 readers, the VP of platform ecosystems at Hubspot, and is a contributor to the Harvard Business Review. Topics of conversation include: what inspired Scott to write is 2016 book Hacking Marketing, why skill acquisition and adaptability is now an essential skill for marketers, how new technologies have and will continue to disrupt traditional approaches to marketing, why being willing to iterate and experiment is not just desirable but necessary in the digital age, and more.

“We have a digital environment now that has the technical capacity to iterate rapidly, but do you have an organizational process and philosophy that lets you actually take advantage of that?”

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