In this episode, we unpack why standard marketing advice fails when you’re starting a consulting or service business with a short runway and deep experience. I share three practical moves that help you get traction faster by leaning on relationships, focusing your effort, and pricing like the expert you already are. It includes:

• why most marketing advice assumes infinite time and why that doesn't work for midlife founders and laid-off corporate pros
• why it's important to use your warm audience before cold audience and how to turn hidden connections into real leads
• why reactivating past clients is so valuable
• how to choose one channel that fits your strengths and your ideal customer
• the difference between compounding content and disposable content
• how to position around your years of expertise 
• why to use pricing as a signal  
• what “I can’t afford you” usually means and how to respond 

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