Future of Consumer Marketing

Marketing the Feeling, Not the Product: Feast & Fettle's Playbook


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In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alon Rivel, CMO of Feast & Fettle, a meal delivery service focused on solving dinnertime fatigue for families. Unlike competitors who simply market food, Feast & Fettle positions itself as giving time back to busy parents. With a vertically integrated operation serving over 6,000 families weekly in the Northeast, Feast & Fettle is taking a deliberate, quality-focused approach to growth. As a recent Boston Globe-recognized fastest-growing company in New England, they're expanding strategically through acquisitions while maintaining their commitment to quality and operational excellence.

Topics Discussed:
  • Differentiating in the crowded meal delivery market by focusing on solving dinnertime stress
    • Making strategic acquisitions to grow thoughtfully rather than prioritizing rapid nationwide expansion
      • Building a flat, efficient marketing team structure that maximizes productivity
        • Leveraging AI tools to enhance marketing operations and decision-making
          • Using gut instinct to identify true customer needs behind product purchases
            • Making counter-intuitive career moves for long-term professional growth
              • Finding authenticity in marketing communications for modern consumers
              • ...more
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                Future of Consumer MarketingBy The Global Talent Co.