Marketing Through Acquisitions with David Turner from Briggs Equipment

Marketing is difficult in any organisation. But what happens when your company is constantly growing through acquisitions, bringing new brands, teams, and messaging into the mix?

In this episode of I Hate Marketing, host Mike Chinn sits down with David Turner, Group Marketing Manager at Briggs Equipment, to talk about the real-world challenges of marketing inside a rapidly expanding business.

Briggs Equipment has grown significantly over the years by acquiring other companies. That growth brings opportunities, but it also creates complex marketing challenges. How do you maintain brand consistency across multiple businesses? How do you integrate new companies into an existing marketing strategy without losing what made them successful in the first place?

Mike and David discuss how marketing teams manage messaging, branding, and strategy when organisations expand through acquisitions. They also explore the differences between B2B marketing and B2C marketing, and why many of the core principles of marketing remain the same, even when the audience changes.

This episode is packed with insights for marketing professionals, business owners, and anyone working in B2B marketing, particularly in organisations going through growth, mergers, or acquisitions.

The challenges of marketing in a company that grows through acquisitions

How to maintain brand consistency across multiple businesses

Aligning marketing strategy when new companies join the group

The real differences between B2B marketing and B2C marketing

Why messaging becomes more complicated as organisations scale

Lessons from marketing inside a large industrial and engineering organisation

David Turner is the Group Marketing Manager at Briggs Equipment, a leading provider of materials handling equipment, engineering services, and workplace solutions across the UK and Ireland. In his role, David oversees marketing strategy across multiple divisions and brands within the group.

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