In Episode 2, Mike Chinn is joined once again by Grace Lee, who works in the charity sector for a national charity, for Part 2 of their conversation. If you haven’t listened to Part 1 yet, it’s recommended you start there first.

In this episode, Grace shares her perspective on social trends, the challenges of choosing the right platforms, and where she believes marketers should be focusing their efforts moving forward. The discussion touches on the uncertainty around tone of voice, whether to chase trends on platforms like TikTok, or stick to more established channels such as LinkedIn.

Why marketing can feel overwhelming across multiple channels

The shifting landscape of social media platforms

How marketers should think about trends vs long-term strategy

Where Grace believes marketing focus should be heading next

Lessons from working within a national charity

I Hate Marketing is hosted by Mike Chinn and explores the realities of marketing in a corporate world — the challenges, contradictions and conversations marketers actually have behind the scenes.

This podcast is brought to you by Stone’s Throw Media, a video and animation company based in the West Midlands.

If you’d like to contact Mike or Grace, have questions about the episode, or want to suggest a future topic — or even come on the show yourself — get in touch:

[email protected]

Welcome to I Hate Marketing, the podcast that dives into the realities of modern marketing for brands that want to make real impact.

In this episode, we’re joined by Grace Lee from Winston’s Wish Charity to talk about:

Why understanding your audience is the key to effective marketing

The challenges and opportunities of marketing in the charity sector

How to turn data into real insight and make smarter decisions

Whether brands should be chasing social media trends

How to create customised video campaigns that actually connect

And where marketing is heading in the future

Whether you’re a marketer, business owner, or content creator, this episode is packed with insights to help you invest your time and budget where it truly matters.

Got thoughts or questions? Email us at [email protected]

Welcome to the I Hate Marketing Podcast.

We want to make a podcast for Marketers and business owners that want an insight to what others are doing with their marketing and discuss it in a friendly and approachable way.

This is a new venture for us so if you have any feedback then please email in:

[email protected]

Our next episode will be uploaded shortly