Social media analytics -  is the process of tracking, collecting, and analyzing data from social media platforms to improve your organization's strategic business decisions.

The importance of social listening :

Social listening - is tracking and analyzing conversations and trends related to your brand 

Two-step process : 

- Monitoring your platforms.

- Analyze your collected information and plan actions based on what you have learned.

- Market research.

- Strategic marketing. 

- Marketing communication. 

* The essence of marketing ( planning your future ) 

AIDA formula stands for attention, interest, desire, and action.

The vital reasons for building an email list : 

- First, You can use it to sell products.

- Second, drive traffic to blog posts. 

- Third, drive traffic to YouTube videos.

-Finally,  get responses to market research surveys.

The process to develop your business in digital marketing : 

- Define a target audience .

- To track that target audience with free content and ADS . 

- Measure and optimize.

1.Similarweb

2. google trends 

3. Canva 

4.VidIQ

5.Keyword Everwhere 

Marketing tips by Alaa Bajrai 

Introduction.