Marketing Tips for Doctors

By Barbara Hales

This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn ma... more

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FAQs about Marketing Tips for Doctors:

How many episodes does Marketing Tips for Doctors have?

The podcast currently has 260 episodes available.

Marketing Tips for Doctors episodes:

March 26, 2020030 COVID-19: How to Help Your Patients While Minimizing Your Own Risk
In this episode, Dr. Barbara Hales discusses:
How telehealth solutions are changing the handling of the pandemic.
The steps being taken by HHS and CMS to expand telehealth services.
The ever-changing environment of resources for COVID-19.

Key Takeaways:
Call ahead before you go to the doctors to do what you can to ensure 6 feet of space between yourself and others.
If you’re not using telehealth, consider looking into it to better serve your patients without risking your own health.
The Corona virus has significantly boosted telehealth usage to prevent patients from carrying the disease from spreading it in health care provider’s offices.

“If you’re not using telehealth, this is something, during our time of quarantine, that we could look into so that we can better serve our patients without risking our own health as well as patients in the waiting rooms.” — Barbara Hales, M.D.

Resources:
Oscar Risk Assessment

Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website:www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: [email protected]
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

The post 030 COVID-19: How to Help Your Patients While Minimizing Your Own Risk first appeared on The Medical Strategist.
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12min
March 26, 2020 030 COVID-19: How to Help Your Patients While Minimizing Your Own Risk
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12min
March 03, 2020029 Justin Goodbread: Finances Made Simple to Reach Your Goals
Justin Goodbread: Finances Made Simple to Reach Your Goals

In this episode, Barbara and Justin discuss:
What it takes to grow a business for a profit.
Planning your leadership is a key for growing your business to a profit.
What it takes to sell your practice to different types of buyers.

Key Takeaways:
It takes more than just throwing dollars at marketing. You need to know who you are marketing to and prepare the prospective patient/client for a future sale.
Know who your ideal patient is and market towards bringing in more of those types of patients.
Your exit strategy dictates the movements you make in the growth of your business.

“Build a persona, build a marketing plan, then track the marketing dollars to see if the return on investment (ROI) is there for your practice.” — Justin Goodbread

Connect with Justin Goodbread:
Twitter: @justingoodbread
Facebook: Financially Simple with Justin Goodbread
Website: FinanciallySimple.com
Book: The Ultimate Sale
Instagram: @justingoodbread
YouTube: Financially Simple Business
LinkedIn: Justin Goodbread
Pinterest: Financially Simple
Teachable: Financially Simple

Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website:www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: [email protected]
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

The post 029 Justin Goodbread: Finances Made Simple to Reach Your Goals first appeared on The Medical Strategist.
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19min
March 03, 2020 029 Justin Goodbread: Finances Made Simple to Reach Your Goals
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19min
February 13, 2020028 Nick Usborne: Why Conversational Copywriting Works
In this episode, Barbara and Nick discuss:
What copywriting is and, more specifically what conversational copywriting is.
The shift from hard-charging to conversational copywriting in your marketing messages.
Tips for better results in conversational copywriting.

Key Takeaways:
Copywriting is the craft of using words to sell and it is everywhere.
With conversational copywriting, imagine speaking to your target person one-on-one face-to-face and use natural, raw enthusiasm, not fancy marketing speak.
Listen to the language people use and mirror that back. You will connect with your audience when you speak to people in their language, using their emotional touchpoints.

“Be aware of the fact that people are very distracted, and they want to get to the heart of something quickly, especially when they are on phones.” — Nick Usborne

Connect with Nick Usborne:
Twitter: @nickusborne
Facebook: Nick Usborne
Website: ConversationalCopywriting.com
Email: [email protected]
LinkedIn: Nick Usborne

FREE GIFT: ConversationalCopywriting.com/doctors

Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website:www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: [email protected]
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

The post 028 Nick Usborne: Why Conversational Copywriting Works first appeared on The Medical Strategist.
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17min
February 13, 2020 028 Nick Usborne: Why Conversational Copywriting Works
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17min
February 06, 2020027 Jude Charles: Roadmapping Your Way to Success
In this episode, Barbara and Jude discuss:
Leveraging your content through roadmapping.
Jude’s business evolution and discovery of video storytelling to build deeper connections.
Investing in yourself to grow your business and further serve your clients.

Key Takeaways:
Asking questions to unravel your story and who you are is how you can leverage your content.
Roadmapping can help you to understand what you want in your business for the long game.
A big dream does not appear in a small life – when you are creating a business, it is going to take an ability to stretch and get outside your comfort zone.

“What it took was for me to get out of my own small thinking, to get outside of my own way, to invest in myself, then once I’ve invested myself, I can take myself to higher heights and really, truly dream big.” — Jude Charles

Connect with Jude Charles:
Website: JudeCharles.co

Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website:www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: [email protected]
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

The post 027 Jude Charles: Roadmapping Your Way to Success first appeared on The Medical Strategist.
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24min
February 06, 2020 027 Jude Charles: Roadmapping Your Way to Success
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24min
January 30, 2020026 Brian Greenberg: Reputation and Reviews
In this episode, Barbara and Brian discuss:
The best place to get reviews and when to ask for reviews.
Handling negative reviews and unhappy patients.
Leveraging reviews to increase business.

Key Takeaways:
Asking for reviews can be uncomfortable, but it is something that needs to be pushed through. The best time to ask is right at the end when their problems are relieved.
On your website, have positive reviews front and center and visible with easy access.
It is best to get a review on a third-party website – it is what people believe to be true because it is outside of your control.

“The best way to get five-star reviews is to give five-star service.” — Brian Greenberg

Connect with Brian Greenberg:
Twitter: @greenbergbrian
Facebook: Brian J Greenberg Inc
Website: BrianJGreenberg.com
LinkedIn: Brian Greenberg
FREE Book: The Salesman Who Doesn’t Sell

Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website:www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: [email protected]
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

The post 026 Brian Greenberg: Reputation and Reviews first appeared on The Medical Strategist.
...more
20min
January 30, 2020 026 Brian Greenberg: Reputation and Reviews
…
...more
20min

FAQs about Marketing Tips for Doctors:

How many episodes does Marketing Tips for Doctors have?

The podcast currently has 260 episodes available.