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Marketing tips for early-stage startups with Anne Laffin
In this episode, Nicholas sits down with Anne Leffen, a marketing strategist with a diverse background in various industries, including tech, finance, and animal health. They discuss Anne's career shift into startups, her experiences in running her own business, and how she helps early-stage startups navigate the cut-throat landscape. The conversation covers topics such as customer lifetime and acquisition values, the importance of understanding customer journeys, and the emerging focus on personal branding. Anne also shares insights into market trends in finance and the challenges faced by FinTech startups.
***Let’s Connect:
Website: https://wunderbrand.com
Linkedin: https://www.linkedin.com/in/nickkuhne/
Youtube: https://www.youtube.com/@wunder_brand/podcasts
Twitter: https://twitter.com/nickkuhne
Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399
Become a guest: https://www.joinpodmatch.com/nickkuhne
00:01 Introduction
00:16 Guest Introduction: Anne Leffen
01:01 Anne's Background and Career Journey
02:39 The Evolution of Education and Technology
06:14 Transitioning to Startups
08:24 Building a Marketing Team from Scratch
17:27 The Importance of Customer Lifetime Value
23:41 The Role of Personal Brands in Startups
27:08 Conclusion
Connect with me on:
All my links
Become a guest
Sign up for Riverside
Get Descript
#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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By Nicholas KuhneIn this episode, Nicholas sits down with Anne Leffen, a marketing strategist with a diverse background in various industries, including tech, finance, and animal health. They discuss Anne's career shift into startups, her experiences in running her own business, and how she helps early-stage startups navigate the cut-throat landscape. The conversation covers topics such as customer lifetime and acquisition values, the importance of understanding customer journeys, and the emerging focus on personal branding. Anne also shares insights into market trends in finance and the challenges faced by FinTech startups.
***Let’s Connect:
Website: https://wunderbrand.com
Linkedin: https://www.linkedin.com/in/nickkuhne/
Youtube: https://www.youtube.com/@wunder_brand/podcasts
Twitter: https://twitter.com/nickkuhne
Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399
Become a guest: https://www.joinpodmatch.com/nickkuhne
00:01 Introduction
00:16 Guest Introduction: Anne Leffen
01:01 Anne's Background and Career Journey
02:39 The Evolution of Education and Technology
06:14 Transitioning to Startups
08:24 Building a Marketing Team from Scratch
17:27 The Importance of Customer Lifetime Value
23:41 The Role of Personal Brands in Startups
27:08 Conclusion
Connect with me on:
All my links
Become a guest
Sign up for Riverside
Get Descript
#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.