Social Media marketing is one of the cheapest and fastest ways to create a connection with potential clients and showcase your expertise. But you can also use social media to network with colleagues and keep up to date with industry news. Many of us use it very sparingly though, due to lack of time. In this episode we are talking about how to streamline our social media marketing and presence so we can become more efficient and spend less unfruitful time on these tools.

In this episode we cover the following:

Recommended tool to manage multiple social media channels efficiently

How to find content to post on social media

How often to post content on different platforms

How to create relationships with potential clients through social media

How to monitor and analyze my social media marketing

What to look for in reports and analytics

I have personally used these tools and can attest to the possibility of finding clients, but above all of networking and learning through social media. We can use all the tips we can get to streamline the time we spend on social media. I hope you enjoyed the episode. Check out the other free resources on this website too, and feel free to contact me if you have any comments or questions.

Gala Gil Amat is a translator working from English, French, Catalan and Polish into Spanish, who combines freelancing with the studies in Translation and Interpreting in the University of Alicante (Spain). Her passion for the Social Media world introduced her to this discipline and made her attend some courses on this subject, obtaining several diplomas and offering her the possibility to work for international companies as a Digital Marketing and Social Media Marketing Consultant. She is also a Google Analytics Certified Professional and a Hootsuite Certified Professional. She runs her own video blog for translators and interpreters, www.transgalator.wordpress.com. You can find her on Twitter as @transGalator, Facebook page “Transgalator” or connect with her on LinkedIn.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

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Running our own freelance businesses is hard work. For me, one of the most dreaded tasks is the bookkeeping and accounting. But keeping our finances in shape is vital in order to have a successful freelance translation business. In this episode I am interviewing a money coach who is also a freelance translator and she is sharing some tips to give you peace of mind when it comes to your business and personal finances.

In this episode we cover the following:

The most important tips for managing our money as freelance translators

How we can create a budget when we do not have a fixed income

Tips for tracking income and expenses

Tools for tracking our income and expenses and for bookkeeping

Money blocks and how to overcome them

Useful links mentioned in this episode:

Jenni's Coaching website and blog

Net Worth Calculator

The Wealth Chef (affiliate link)

Lucky Bitch

The Creative Professionals Guide to Money

I Will Teach You to Be Rich

Lots of useful tips here, especially about money blocks and how to look rationally at our finances. I hope you enjoyed the episode. Now let's go create our own financial plan for our freelance translation business. As always, feel free to ask a question, either by using the free voice app on this website, or comment below, or send me an email. Please also take a moment to write one or two sentences on iTunes or Stitcher about the podcast. I appreciate you! Thank you for listening!

Jenni Syrjala is a money coach who specialises in helping women re-write their money story and create a happy relationship with their money. She is passionate about helping women discover what she has learnt: that money doesn’t have to be stressful – it can be exciting, too! Apart from coaching, Jenni also runs Lingua Nordica, offering translations between Finnish, Swedish and English.

 

 

 

 

 

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

Welcome to marketing tips for translators, where you will get input from other translators and experts on how to achieve a successful freelance career. In this episode I have the pleasure of welcoming back a lovely Italian lady and we are talking about apps that can streamline or workflow so we can be more efficient and productive when we work, with a focus on smart phones.

 In this episode we cover the following:

Best or most recommended apps for administration and folder management

Storage in the cloud

Tools for payments and invoicing

Productivity tools for communication and following up

Terminology research apps

What tools you can use every day on your phone to make your business more efficient

Useful links mentioned in this episode:

Dropbox

Google Drive

Invoice Machine

Google Calendar

iCal

Paypal

Skrill

The Stylish Freelancer

Thank you for listening and I hope you found some tips to make your day more efficient. If you want more time-saving tips you can subscribe to the newsletter for checklists and marketing tips, or check out related posts below. As always, feel free to contact me with any marketing questions you have for your freelance translation business.

I am a conference interpreter, translator, editor, speaker and… all-time juggler! Rainy London is based in the capital of the UK, and offer services from English, Spanish and French into Italian, ranging from translation to voiceover, from simultaneous interpreting to transcreation. Apart from translation and languages I like fitness, photography, and reading, I’m a bit of a fashion victim and I love social media, blogging and all things web. Branding and marketing are another soft spot of mine (and I do that underrainylondonbranding.com) and of course, as an Italian native, I can only but adore a nice, strong espresso.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

Between the recording of this interview and the publishing date, there were a major reorganization at NYU and Steven Gendell is no longer working there, but pursuing new opportunities.

In this episode I have the pleasure of interviewing a language professor and coordinator for Translation and Interpretation studies at New York University's School of Professional Studies. We are discussing the importance of translator education and the most important benefit of having an education in translation. Steven Gendell has also been a translator himself for 18 years, working both in-house and as a freelancer.

 In this episode we cover the following:

Working in-house versus freelance as a translator

How important it is that translators have a professional degree in translation

The most important things a translator learns when studying translation

What knowledge is not provided when studying translation

Useful links mentioned in this episode:

NYU M.S. in Translation

Translation Diploma Programs at NYU

Professional Pathways for Translators

You also get his most important tip for when you graduate and some great tips for new translation and interpretation students. Thank you for listening and feel free to contact me if you have any questions or comments. If you liked this episode, please leave a short review on iTunes or Stitcher so others will learn about it too. Thank you and have a wonderful week!

Freelance French to English translator with more than 18 years of experience in a wide array of subject areas including: legal, financial, banking, insurance, alternative energies, automotive and oenology. Published literary translator; translations have appeared in scholarly journals such as NYU’s “French Politics, Culture & Society”. Former in-house translator at the French Mission to the United Nations; former adjunct professor at the Sorbonne in Paris (Paris II – Panthéon-Assas). Currently Translation and Interpreting Studies Coordinator at New York University's School of Professional Studies. 

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

Remember episode 53, where we discussed selling techniques for translators? I interviewed Paul Urwin and he mentioned that one of his most effective marketing tools were Google Ads. In this episode I have the pleasure of welcoming Paul back to discuss Google Ads as a marketing tool and how we can use more targeted marketing online. We will also learn about his new project or product for translators, a sales course.

In this episode we cover the following:

What Google Adwords is and how it works

How to set up a Google Ads campaign

Why Google Ads is for freelance translators

Three tips to avoid the most common mistakes when using Google Ads

Useful links mentioned in this episode:

100 Percent Languages

100 Percent Translations

Paul Urwin is a languages entrepreneur with many years’ experience in the fields of translations, language teaching and voiceovers.  He was educated at Wellington School, Imperial College London and RWTH Aachen. He is currently CEO of 100 Percent Languages Ltd., a UK-registered holding company specializing in language services worldwide and Director of Inglés Bogotá, one of Colombia’s premier Language Services Providers (LSPs) offering language instruction, translations, conference interpreting and voiceovers. Paul himself is a voiceover talent having recorded for Ford, Totto, Telmex, Claro and GlaxoSmithKline, amongst many others, and hosts two successful podcasts, the 100 Percent Business English Podcast (for English learners) and the 100 Percent Translations Podcast (for translators) both of which can be found on iTunes and Stitcher.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

Most translators are interested in language learning. We know at least two, if not more languages and are eager to learn more. I know I am and one of the things I enjoy when meeting other translators is discussing the intricacies of other languages. In this episode I have the pleasure of chatting with a true polyglot that I met in May in Croatia. Luca Lampariello has lived in Italy all his life, and yet he can speak 10 languages fluently. I listened to him speak perfect French and Swedish in Croatia for example. In this episode we are discussing his method for language learning and how we as translators can reach native fluency in many languages.

In this episode we cover the following:

How to reach fluency in 10 languages without living in the countries where they are spoken

Translation as a tool to start learning a new language

How to use Skype to learn a language fast

The Luca Method

Language learning materials

Useful links mentioned in this episode:

The Polyglot Dream

Forget it: the secret of remembering words

How to reach native fluency in a foreign language

Assimil

An absolutely fascinating discussion with a fascinating person, don't you think? I have already read a few of Luca's blog posts and watched some of his videos, and I recently also ordered material from Assimil. I hope you get a chance to meet Luca or talk to him one day. In the meantime, best of luck with your language learning and translations.

PS! If you found this episode interesting and useful, please let me know by leaving a review on iTunes or Stitcher. I really appreciate it!

Luca Lampariello has been studying foreign languages for over 20 years. He holds a degree in Electronic Engineering from La Sapienza University of Rome and attended the Higher Institute of Interpretation and Translation in Paris. He is fluent in ten languages and has coached hundreds of students using an original system of study to develop native-like pronunciation and syntactic capacity. Since 2008, his videos on YouTube and blog, The Polyglot Dream, have attracted thousands of followers and language learners all around the world.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

In this episode I am interviewing one member of a translation cooperative, six translators sharing office space, jobs, marketing and budget. This is a great way to gain an advantage on the market and an inspiration for many of us for how we can develop our one-man business to one using collaboration in many ways, to everyones advantage.

 In this episode we cover the following:

How a cooperative is different from a translation agency

How you can work together in a cooperative

Important rules or structure for making a cooperative work

Shared tasks, shared opportunities

Advantages and disadvantages with working in a translation cooperative

Useful links mentioned in this episode:

The Translation Corner

The Translation Corner on Facebook

Many thanks to Maria for sharing how they started a cooperative to benefit from joint marketing efforts and be able to provide additional services to clients. These tips are worth sharing and be inspired by.

 

 

Translation Corner was constituted in 2011, but was actually formed in 2010, when Anders Warnqvist, Irene Elmerot and Maria Andersson began sharing an office. The idea was partly to share marketing costs, and partly to be able to handle bigger assignments. Since we wanted a restricted hierarchy, we chose to form a co‑operative. We have different, but to an extent overlapping, areas of expertise when it comes to subject areas, from technical, EU and marketing texts to tourism, food and culture. Translation Corner has also translated several books, both as common projects and separately. We have ten source languages in total: Danish, Dutch, English, Finnish, French, German, Italian, Latin, Norwegian and Russian, and we only translate into Swedish, our mother tongue.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

When I am recording this episode and writing the show notes I am about to leave on a 2.5 weeks long road trip to Oregon and California. My mind is naturally focused on taking time off and how important it is for us freelancers to be able to do that. We can all have relaxing vacations with a bit of preparation, and believe me, by working less we can actually become more efficient and successful. That is what I am discussing in this solo episode.

In this episode we cover the following:

Steps to find work-life balance and working more efficiently

Tracking time, prioritizing tasks, outsourcing tasks, focusing on one task at a time, planning your time and stress release

Why successful freelancers take their weekends off and what they do to become more efficient during the work week

How to prepare for taking time off and enjoying a vacation

Links to items mentioned in this episode:

Toggl

RescueTime

The Marketing Cookbook for Translators

The Productivity of Working Hours - Study from Standford

With that I wish you all some relaxing summer months and efficient working hours. Do you have any other tips on work-life balance or preparing for and taking vacation? Please share below! Thanks!

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.