This episode is a continuation of episode 10, where I discussed how to create a website to market your translation services, what content to include and basic information for Search Engine Optimization. Some of the listeners wanted me to dig deeper into websites for translators and provide more tips, so in this episode I focus on how you can use your website more effectively to market your translation services. If you feel that you would like me to go further in depth on any of the topics I discuss today, please let me know.

In this episode we discuss the following:

What you want to happen when someone visits your website

Optimizing the website with the buyers, your sales and SEO in mind

Google Analytics and how it can help us

How to drive traffic to your website

How to create credibility and engagement with the visitors

Useful links mentioned in this episode:

Episode 10: Tips for optimizing your website for marketing translation services

Episode 32: The latest SEO tips for translator websites

Episode 22: Information products and added client value on your website

Create a website for your freelance translation business - on-demand video

Hopefully you got some more tips for marketing through your website here. If you have any questions or would like me to focus more on any of the topics discussed in this episode, please send me an email to tess @ marketingtipsfortranslators.com, or post a comment below. If you have a second, I would also appreciate if you took a moment to post a review on iTunes or Stitcher, which would both encourage me to do better and make the podcast more visible. More information on websites for translators and marketing can of course also be found in "The Marketing Cookbook for Translators". Have a wonderful week!

 

PS! I recently discovered Udemy, providing online, on-demand courses on business, productivity, marketing, personal development, IT and computer, languages and more and have signed up for a writing course. I wanted to share this resource here too, since I am very impressed with the content. They are running a campaign in January, where you can choose any course for $10. Click on this affiliate link for more information, and use the code "JAN15" to get the $10 offer.

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

One aspect that is very important for freelance translators in order to stay on top of the game and provide top-notch translation services is continuing education. We have to continuously learn more about our subject matters, the profession, the tools we use, trends etc. Luckily we have many options to choose from when looking for courses relevant to our profession. In this episode I am interviewing the providers of eCPD Webinars, Lucy Brooks and Maia Figueroa. We are discussing how to plan our continuing education, and how eCPD Webinars can help.

In this episode we discuss the following:

ECPD Webinars and how this service works

Why continuing education is so important

A four step process for selecting the training that is best for us

Having a plan for your continuing education

Useful links mentioned in this episode:

eCPD Webinars Newsletter

Webinar listing from eCPD Webinars

Reflection form for webinars offered through eCPD Webinars

Thank you for taking time out of your day to listen to this episode and visit the show notes. What is your favorite way to take continuing education classes? Conferences, webinars, live sessions? Please share!

Following careers in tourism, industrial PR and word processing services, Lucy has been in business for over 35 years, and for the past 24 she has operated a successful commercial and industrial translation business. She is a fellow of the Chartered Institute of Linguists, a qualified member of ITI, and was one of the first to attain chartered status for linguists. She has been the driving force behind – and managing director - of eCPD Webinars since 2010. eCPD offers a wide range of very reasonably priced online professional development courses and seminars for translators and interpreters.

Maia Figueroa is a published literary and subtitle translator, working from English, Catalan and Spanish into English and Spanish. She is a member of ACEtt, an association for literary translators in Spain, and Àptic, an association for translators and interpreters in Catalonia. Based in Barcelona, Spain, she joined eCPD Webinars in 2012.

This episode is sponsored by eCPD Webinars, the online training company for translators: expert speakers, excellent topics, easy to use. Develop your career by visiting www.ecpdwebinars.co.uk for more information.

In this episode we are talking about how to promote our translation services locally, based on the client outreach kit that was created for American Translators Association. Stephanie Cash and Madalena Sánchez Zampaulo gave a presentation about the outreach kit at American Translators Associations 55th annual conference.

In this episode we discuss the following:

The client outreach kit for ATA members

Tips on how to get invited to speak at local organization or businesses

What kind of organizations and companies we can contact

How we should prepare for giving a presentation

How to promote our local presentation

What we can talk about

Suggestions for following up

Useful links mentioned in this episode:

ATA Client Outreach Kit

I hope this episode gives you some ideas on how to approach and present your services to local businesses and organizations. Have you done any client outreach locally? I would love to hear about your experiences. You can email me or leave comments below. If you listen to episodes on iTunes, a review is always appreciated, motivating and helps share the podcast to other listeners. Thank you and have a wonderful day!

Stephanie Tramdack Cash, CFA is a translator of French financial documents into English. In the past, she has headed the ATA Business Practices Education Committee and co-moderated the Business Practices list. She previously had careers in finance in Philadelphia, New York and Montreal and in teaching. She has an MBA in finance from the Wharton School of the University of Pennsylvania, an undergraduate degree from Bryn Mawr College, and a certificate in French translation from the University of Illinois – Urbana-Champaign. She is a Chartered Financial Analyst.

 

 

Madalena Sánchez Zampaulo is the owner and CEO of Accessible Translation Solutions. A graduate of the University of Southern Mississippi, she also holds a Master’s degree in Spanish from the University of Louisville. Madalena often presents at industry conferences and contributes to various publications. She is now serving her second term as Administrator of the Medical Division and is currently the Chair of ATA’s PR Committee. She was elected to ATA's Board of Directors in 2014. Madalena has served as an active member of Women for Economic Leadership & Development (WELD) and as a mentor for the Latina Mentoring Program (LMA) in Columbus, Ohio.

 

 

This episode is sponsored by eCPD Webinars, the online training company for translators: expert speakers, excellent topics, easy to use. Develop your career by visiting www.ecpdwebinars.co.uk for more information.

Some translators may be introverts and prefer conducting business from a computer, but if we really want to go out and find our ideal clients and colleagues, we will have to go out and network. This interview is based on John Di Rico's presentation "Managing the Mingling" at the American Translators Associations 55th Conference in Chicago earlier this fall. Here we are discussing how to network and mingle in a fun and efficient way.

In this episode we discuss the following:

What kind of events freelance translators can network at

How to prepare for a networking event

Tips for successful mingling at an event

Some dos and don'ts of mingling

Following up effectively after the event

Useful links mentioned in this episode:

Power Posing: Amy Cuddy's TED Talk on body language

Thank you for listening! Hope to see you at a networking event somewhere and sometime.

 

John Di Rico began translating in 2005 and specializes in financial translation and marketing from French to English. He currently works as the Training and European Sales Manager for Wordfast and runs a small translation business—ApexTra—in France. He is a member of the French translation professional association (Société Française des Traducteurs), the American Translators Association and ProZ.com's Certified Pro Network.  John has been offering professional training for translators since 2006. He has taught more than 400 translators how to use Wordfast. In 2010-2011, John traveled around the world, training more than 75 translators in 15 countries, including translators at the United Nations Mission to East Timor. He has also represented Wordfast at numerous industry events including ProZ.com, ATA, IMTT Language and Technology, ALC and GALA conferences.

This episode is sponsored by eCPD Webinars, the online training company for translators: expert speakers, excellent topics, easy to use. Develop your career by visiting www.ecpdwebinars.co.uk for more information.

A few years back I read the book "Get Clients Now" by C.J. Hayden. It is a 28-day marketing program for professionals and I found it very valuable for my freelance translation business and I know other translators who have followed it too. In this episode I have the honor of interviewing C.J. Hayden about the book and the program. She is sharing some very practical tips in this interview.

In this episode we discuss the following:

How the Get Clients Now program works

Recommended marketing strategies for professional service providers

The marketing pipeline and what to focus on in the pipeline

Success ingredients for getting clients now

Action plans for marketing your services

Useful links mentioned in this episode:

Get Clients Now! - the book

Get Clients Now! - the program

The One-Person Marketing Plan Workbook

Universal Marketing Cycle

44 Ways to Follow Up with Your Prospects

Thank you for listening. I am sure you will find something useful here and I highly recommend her book. If you found it useful, please share it with someone, and feel free to add comments or questions below. See you in the next episode!

C.J. Hayden is a San Francisco business coach and the bestselling author of Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches. Since 1992, she's been helping self-employed professionals get clients, get strategic, and get things done. Her simple system for marketing and sales has helped thousands of entrepreneurs get more business with less effort. C.J. has taught marketing for John F. Kennedy University, Mills College, the U.S. Small Business Administration, and SCORE. Her articles on marketing and sales have been published internationally with Home Business, Selling Power, RainToday, and About.com.

This episode is sponsored by eCPD Webinars, the online training company for translators: expert speakers, excellent topics, easy to use. Develop your career by visiting www.ecpdwebinars.co.uk for more information.

I am going to continue on the time management theme started in the last episode. This time I am interviewing the bestseller author of "Get-It-Done-Guy's 9 Steps to Work Less and Do More", Stever Robbins. He also has a popular podcast on time management. It is interesting to hear his point of view on time management, coming from outside of the translation industry.

In this episode we discuss the following:

The 9 steps to work less and do more

Tips on how to stop procrastinating with procrastination buddies or do-it days

Daily action packs to get bigger projects done

How we can beat distraction and focus better

Organization - both in your brain and in your work space

Useful links mentioned in this episode:

Stever Robbin's website

Get It Done Guy at Quick and Dirty Tips

Get It Done Guy's podcast on iTunes

Time Trade

Thank you for listening and sharing. I hope you found some useful tips here. Feel free to comment below or send me an email.

Stever Robbins helps people get out-of-the-box results as a consultant and coach. He has been involved in nineteen startups over 30 years as founder, investor, or initial team member. He co-developed Harvard Business School's "Foundations" program, created and hosts top-10 iTunes business podcast The Get-it-Done Guy's Quick and Dirty Tips to Work Less and Do More, has written two books, and co-written the world’s only musical about personal productivity and world domination (http://www.SteverRobbins.com/zombie). He is a licensed Master Trainer of Neuro-Linguistic Programming and has degrees from MIT and Harvard Business School.

 

 

 

 

 

This episode is sponsored by eCPD Webinars, the online training company for translators: expert speakers, excellent topics, easy to use. Develop your career by visiting www.ecpdwebinars.co.uk for more information.

Being a freelance translator is both rewarding and challenging, and one of the challenges is managing our time so that we don ot end up working around the clock or getting burned out. If we are constantly working, we also do not have time to market our services to "better" clients either. At last year's American Translators Association's annual conference, I attended a presentation on Time Management for Translators, co-presented by David Rumsey and Corinne McKay and in this episode I am discussing time management tips with David Rumsey.

In this episode we discuss the following:

Why it is so hard for freelance translators to manage our time successfully

What translators find the most challenging when trying to manage their time

Taking control over our email inbox

How to stop procrastinating

Some programs/software or apps to help us manage our time better

The importance of a good work space, and different alternatives

Useful links mentioned in this episode:

Wunderlist

Toggl

Trello

Rescue Time (not mentioned in the interview, but a great tool to find out where your time is going)

David's website

Thank you for taking time out of your day to listen to this episode. Hopefully it will inspire you to save time and manage your time better. Do you have any other time management tips that are working well for you? I would love to hear about them. Also, if you found this episode useful you can share it with your colleagues below. See you in next episode!

 

David Rumsey has been in the translation and interpreting industry since around 1990.  He began as a freelance translator but also worked as a project manager for both small and large translation agencies, as well as a localization manager for Retek, a large software company specializing in retail software. He has returned to freelance translation since roughly 2004, where he specializes in the translation of technical, medical and commercial documents from the Scandinavian languages.  He has been on the ATA board since 2008 and the President-Elect since 2013.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

One of the harder things when marketing our translation services is to stand out among other freelance translators offering the same services. In this episode I am interviewing Andrew Morris, with a very popular Facebook page, upcoming book, and webinar on this subject. His philosophy for standing out is not like anything else you have heard in marketing and well worth listening to.

In this episode we discuss the following:

The three A's for standing out with your translation services - autonomy, authenticity, attitude

How much of standing out is based on skills and how much is based on method, marketing and attitude

Best way to brand and showcase our contribution in the translation business

Balancing standing out philosophy with practical marketing

Marketing with newsletters

Useful links mentioned in this episode:

Andrew Morris' website

Standing Out as a Translator - Facebook page

Twitter: @mrstandingout

 

Thank you for listening and sharing! I could have talked much more with Andrew Morris about standing out as  a freelance translator, but let's save some for later. If you have any questions for Andrew or me on standing out, please share them in the comments below. If you do not want to miss an episode, make sure you subscribe to them in iTunes or Stitcher. See you in the next episode and keep on sharing!

Andrew Morris has been a freelance translator since 2009, working from French into English and specialising in the arts, culture and tourism. He runs a small but perfectly formed translation studio by the name of Morristraduction. His previous job experience includes language teaching, teacher training, part-time journalism, working as a waiter in a pizzeria (thankfully only for six months as a student) and playing the piano in a psychiatric hospital. But not in that order. He has worked long-term in ten countries, visited over 50, and learnt more languages than he can now remember. He now lives, writes and translates in Provence in the South of France.

 

 

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

Google changes the algorithm for SEO frequently, but there is one lady within the translation business that is on top of the latest changes and that is Anne Diamantidis. She gave a presentation in Budapest last spring on the new rules of search engine optimization and I wanted to discuss them with her here. We are talking about whether we need to worry about SEO and what we should focus on to improve our ranking on Google.

In this episode we discuss the following:

What SEO is and what it is not

Why SEO is important for freelance translators

The latest tips on Google algorithm changes and SEO

The two pillars of SEO - content and links

Long tail keywords

Useful links mentioned in this episode:

Search Engine Journal

Google Webmasters

Google's official blog

Alexandria Translation Resources

Thank you for listening and sharing. Do you have any comments or opinions on SEO? Please share in the comments below. I am personally glad that we can do pretty good as long as we are trying to generate good content for our target audience. See you in the next episode.

French native professional translator for English and German specialized in medicine, BDÜ member, Anne co-founded and runs the Alexandria Library [http://alexandria-library.com], part of the Alexandria Projects Ltd.(http://alexandria-projects.com/), where she is one of the Directors. She specializes in online presence training for translators and SMBs, with a soft spot for LinkedIn, WordPress and search engine marketing. An experienced translation industry trainer and speaker in those matters (over 50 seminars, training sessions webinars and industry conferences presentations delivered), she’s already helped hundreds of freelance translators & LSPs with their online presence. Anne is also an experienced industry conferences organizer and gives a hand with Translators without Borders whenever she can, translating and helping out with their Social Media management and PR.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

Google+ is a fairly new social media tool that is not used to its full potential among freelancers and translators. Sebastian Haselbeck wrote a great post on Lingo:io called "A beginners guide to Google+ for translators" and I had the honor of picking his brain about these tips for translators. There are some great opportunities for us to network through this tool.

In this episode we discuss the following:

Why translators should use Google+

How Google+ is different from other social media networks

Google+ Communities for translators

Personal profile versus company page

The potential of Google+ hangouts

Useful links mentioned in this episode:

A beginners guide to Google+ for translators

Lingo.io

Marketing Tips for Translators on Google+

Thank you for listening to this episode and sharing it with your peers. Do not hesitate to email me or comment if you have any questions or other comments. See you on Google+, in groups and hangouts.

If you liked this episode, you can leave a review on iTunes by clicking on this link.

Sebastian Haselbeck is the business development manager at lingohub GmbH, the makers of LingoHub (a localization management tool for software developers at http://lingohub.com) and the upcoming LingoIO (an online office environment for translators opening soon at http://lingo.io), where he is in charge of communications. Due to his second occupation as managing director of the Internet and Society Collaboratory in Berlin, an internet policy think tank, he has extensive experience in community building and the use of social media platforms. He has degrees in political science, american studies (University of Regensburg, Arizona State University) and public policy (Willy Brandt School of Public Policy at the University of Erfurt). Aside from his interests in cultures and languages, he likes innovation policy, public management and startups/entrepreneurship. He has authored an eBook on Self-Marketing for Translators which will be released at the end of the month.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.